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Gesamtkatalog

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Peter M: Strategic Digital
Transformation

Strategic Digital Transformation

Theory and Practice

Fundamentals of Project Management

Agile Project Management introduces a basic Agile primer that focuses on building and improving project management knowledge in a structured, but easy to read format, rather than in a theoretical or conceptual manner. Tristan Boutros and Jennifer Cardella use an enterprise portfolio perspective to create an understanding of the nature and value of agile oriented thinking and a culture of continuous improvement. Alongside an explanation of the key processes and tools, the text includes sample learning materials such as getting started instructions, practical guides and real world examples.

A recent study conducted by the IT Process Institute indicates that implementing a high level of agility is the key that unlocks performance potential in organizations.  Agile Project Management introduces a basic Agile primer that focuses on building and improving project management knowledge in a structured, but easy to read format, rather than in a theoretical or conceptual manner. The result is reader self-sufficiency, simple understanding, greater sustainability, higher quality, and overall speed to value realization that improves your competitive advantage in the marketplace.  Tristan Boutros and Jennifer Cardella use an enterprise portfolio perspective to create an understanding of the nature and value of agile oriented thinking and a culture of continuous improvement. Alongside an explanation of the key processes and tools, the text includes sample learning materials such as getting started instructions, practical guides and real world examples.

Agile Project Management

The continuing evolution of digital marketing and technology means businesses are no longer confined to local markets for their customer base. With this textbook, students will learn how brands can generate successful international marketing strategies to build customer relationships across borders. International Marketing provides cutting-edge guidance on how to harness the power of digital technologies while maintaining a culturally sensitive and legally compliant approach to international marketing. It combines theoretical frameworks with practical applications and real-world examples, equipping students with the knowledge and tools needed to thrive in an increasingly digital and interconnected world. This textbook is ideal for postgraduate marketing students taking modules on International Marketing as part of their degrees. Features include: - Guidance on how to leverage digital platforms in international marketing, from market entry and dynamic pricing strategies to building brand loyalty across borders - Coverage on how organizations can develop products that meet local market needs and universal quality standards whilst considering environments and societal impact - Examination of legal and regulatory issues in international marketing, as well as the sustainability goals and ethical practices that need to be considered in the global marketplace - Chapter overviews, key learning outcomes, key concepts boxes and exercise questions to support student learning - Online resources of PowerPoint lecture slides, lecturers' manuals and exercise answers.

Utilize a Digital Approach in International Marketing Strategies

International Marketing

Routledge Studies in Innovation, Organizations and Technology

The traditional narrative of innovation often centers around the firm, overlooking the role of the customer as the ultimate judge and beneficiary of innovations. This book challenges the firm's right to define innovation, advocating instead for a customer-centric approach.The ultimate aim of this book is to help innovate both for and with the most critical stakeholder-the customer. To achieve this aim, the book explores various aspects of the customer perspective on innovation through five parts: 1) strategies for increasing market attractiveness through innovation, 2) commercial innovation, 3) social innovation, 4) digital innovation, and 5) innovation outcomes and prospects. Drawing on recent research from national innovation indexes in Norway, Finland, Sweden, Denmark, Spain, Belgium, and the USA, the book presents ideas and examples that explain how adopting the customer perspective on innovation can help transform challenges into opportunities and achieve higher returns.By exploring customer-oriented strategies and discussing the implications of commercial, social, and digital innovations, the book provides a detailed guide for leaders, innovators, entrepreneurs, and students to navigate the complexities of modern business environments. It will be a valuable resource for scholars of innovation management, strategic management, and marketing.

Exploring Commercial, Social, and Digital Innovation from the Customer Perspective

The objective of a business continuity plan is to ensure that your business will be able to continue operating in the event of a disruption in service caused by a natural or man-made incident. This book provides a framework for businesses to assess their general and specific risks, determine measures to counter these risks, and establish a business continuity plan that will work regardless of the type of disruptive event. Written by a leading expert in the field, this text is a must-read for experienced professionals as well as those just starting out.

The objective of a business continuity plan is to ensure that your business will be able to continue operating in the event of a disruption in service caused by a natural or man-made incident. This book provides a framework for businesses to assess their general and specific risks, determine measures to counter these risks, and establish a business continuity plan that will work regardless of the type of disruptive event. Written by a leading expert in the field, this text is a must-read for experienced professionals as well as those just starting out.

How to Build an End to End Business Continuity Program

This textbook prepares postgraduate students for their future careers by demonstrating how organizational psychology can be used to support real-world HR practice. Organizational Psychology integrates theoretical frameworks of organizational psychology with HR applications to enable them to integrate evidence-based approaches into their work. Real-world examples, including Grab Taxi, Hapimag and Huawei will show how HR practitioners have implemented these theories in practice. It introduces scientific tools, knowledge and research expertise and demonstrates how these can be applied in ethical leadership, strategic decision-making and improving motivation. It enables postgraduate students of Human Resource Management and Organizational Psychology to understand the foundations of the theory and implement them in their future careers. Features include: - Chapters on the changing context of work, strategic people management and workplace wellbeing, showing how organizational psychology theories can be used in HR practice - Learning features of learning outcomes at the beginning of each chapter, reflective questions and tasks, key summary points and further reading boxes - An international and cross-cultural perspective with real-world examples from Grab Taxi (Singapore), Hapimag (Switzerland) and Huawei (China) - Research methods and analytical techniques found in psychology that can be used to support evidence-based HR students

People-Centred Theories and Practices in Human Resource Management

Organizational Psychology

This book responds to the dynamics of the currently much changed financial market environment by providing a text that presents a more up-to-date description of financial markets – one that offers more current insight into the behaviour of financial markets and financial sector institutions than is currently represented in available books on the subject.

Financial Markets and Institutions

This concise and accessible textbook is designed specifically for MBA and Master's students, recognising the challenges students face and providing a streamlined approach to completing a dissertation or company-based research project, within a tight deadline. Research Methods for MBA is structured to mirror the key stages of the research journey. This book walks its readers through: - topic selection - formulating research questions - conducting a focused literature review - choosing appropriate methods - collecting and analysing data &gt;This definitive textbook includes a 3-month completion framework serving as a guide and companion for postgraduate students to be kept alongside their research projects. it is full of learning features including clear learning outcomes, worked examples, key concepts and terms, exercise questions, and real-world examples with additional questions, to assist with real-world application from AstraZeneca, Bentley Motors, NHS, Holland &amp; Barrett and Railway Operators. This textbook also comes with lecturer slides and a lecturer's manual with exercise answers, as online resources.

Completing Projects and Dissertations

Research Methods for MBA Students

This engaging and important book is a must-read for the design professionals, educators and policy-makers who will be instrumental in imagining and implementing the new techniques, capabilities and resources required to take design forward for the next fifteen years.

This engaging and important book is a must-read for the design professionals, educators and policy-makers who will be instrumental in imagining and implementing the new techniques, capabilities and resources required to take design forward for the next fifteen years.

Changing the World by Design

The New Design Agenda

Cut through complexity and lead with clarity

Mastering MESSY Leadership

In a world where machines learn, evolve, and sometimes outthink us, Artificial Intelligence and Safety offers a rare, integrated lens into both the power and peril of intelligent systems. Drawing on the authors' unique blend of programming mastery and enterprise risk leadership, this guide is your compass in the age of intelligent machines.The book goes beyond traditional risk management frameworks by integrating the latest advancements in artificial intelligence and generative AI. Combining real-world case studies, Socratic questioning, and the wisdom of AI governance pioneers, it journeys through the evolution of AI, the rise of deep learning, and the practical implications of large language models (LLMs) and retrieval-augmented generation (RAG). The authors translate complex technical knowledge into actionable insights and teach how to use Python not just for prediction, but for protection-turning code into a risk management ally. Readers will understand how to embed ethics by design, assess emerging risks, and confidently apply AI governance frameworks.This guide demystifies AI for everyone-from software architects to policymakers and risk managers. Whether you're crafting LLMs or setting enterprise policy, this book empowers you to not only ask the right questions but build the right systems, because the future of AI isn't just about building intelligence, it's about building it responsibly.

A Practical Guide for Programmers and Decision Makers

Artificial Intelligence and Safety

Principles of Fintech is designed to prepare upper-level undergraduate and postgraduate business and financial management students to innovate with the latest financial technology. It combines real-world examples, critical reflection and applied frameworks for students to understand how to use Fintech creatively and responsibly in their future careers. This textbook: -Introduces the fundamentals of Fintech, including the technology and business models underpinning it -Covers the use of key technologies, such as generative AI and blockchain, as well as the applications of Fintech from digital payment to insurance (InsurTech) and wealth and asset management (WealthTech), &gt;Principles of Fintech bridges the gap between technology, finance and strategy, with real-world examples from both successful and failed Fintech initiatives. This textbook includes key pedagogical features such as learning objectives, chapter summaries and reflective questions to challenge students to apply theory into practical contexts. Additional online resources include lecturer slides, suggested classroom activities, discussion question prompts, and regularly updated real-world examples and further reading.

Financial Technology, Business Models and Strategic Innovation

Principles of Fintech

Routledge Studies in Leadership Research

This book is a timely exploration in light of the heightened requirement of business for novel solutions to meet the varied economic, ethical and social challenges organisations face, related to fast paced technological developments, increasing global market competition and associated environmental impacts and cultural inequality concerns.

This book is a timely exploration in light of the heightened requirement of business for novel solutions to meet the varied economic, ethical and social challenges organisations face, related to fast paced technological developments, increasing global market competition and associated environmental impacts and cultural inequality concerns.

A Relationship-centred Approach

LEADERSHIP AND DIVERSITY MANAGEMENT

Strategic Digital Transformation

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