Strategic Airline Retailing and Solutions

From Offers to Fulfillment to Loyalty

This book provides a framework and tools to convert retailing concepts-from shopping to fulfillment. It is indispensable for all airline executives and senior managers, as well as airline and airport commercial managers. It will also be enormously beneficial for retailers dealing with airlines and airports.

November 2023, ca. 214 Seiten, Englisch
Taylor and Francis
978-1-03-249509-5

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