Strategic Agility in Marketing

<p class="MsoNormal"><span style="font-size: 11.0pt; color: black;">This book offers a comprehensive guide to establishing marketing organizations and teams based on Agile principles.&nbsp;By emphasizing a customer-centric mindset, flexible structures, cross-functional collaboration,&nbsp;and continuous success measurement,&nbsp;agility empowers marketing teams to strengthen customer relationships, foster innovation, and amplify organizational impact. When implemented effectively, agile marketing positions teams as true business enablers&nbsp;within their organizations.</span></p> <p class="MsoNormal"><span style="font-size: 11.0pt; color: black;">In light of recent global challenges&mdash;such as the pandemic, economic shifts, and rapid technological advancements&mdash;the need for adaptability has become more critical than ever. This book delves into developing an agile mindset, values, and principles&nbsp;while providing practical methods and tools for operationalizing agile marketing. Readers will gain insights into positioning marketing as a strategic business enabler and thriving in dynamic environments, transforming marketing into a key success factor&nbsp;for their organizations.</span></p> <p class="MsoNormal"><span style="font-size: 11.0pt; color: black;">Targeted at marketing professionals, business leaders,&nbsp;and academics, this book is an essential resource for anyone looking to leverage agility to gain a competitive edge in today&rsquo;s fast-changing world.</span></p> <p class="MsoNormal">&nbsp;</p>