Empower future sport marketers to excel in a dynamic digital era by mastering core principles and real-world techniques. Updated content highlights the impact of technology, data analytics, digital platforms, NIL policies, and AI-enhanced ticketing, offering a balanced blend of theory and practice for the evolving industry.
September 2025, 440 Seiten, Englisch
Human Kinetics
978-1-7182-2813-9
Human Kinetics
978-1-7182-2813-9

