Inhalt
"Soju, the "national"1 distilled alcoholic drink of Korea, has now become one of the world's most popular drinks, most recently thanks to the recent pop-cultural phenomenon of Korean Wave (Hallyu), represented by the growing popularity of K-Pop, Korean dramas, and Korean foods in today's globalizing world.2 Clear and colorless with a taste similar to vodka, soju is a kind of spirit, or distilled liquor, which obtains a high percentage of alcohol content by means of a distillation technology that separates alcohol from the water and other compounds of fermented material"--