Social Communication in Advertising
Consumption in the Mediated Marketplace
With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights intoe the role of Google, Facebook, Snapchat and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.
Juli 2018, ca. 442 Seiten, Englisch
Taylor and Francis
978-1-138-09456-7
Taylor and Francis
978-1-138-09456-7