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Klick L: Simple Doesn't Mean Easy

Simple Doesn't Mean Easy

The Patient Experience Leader's Guide: Real Training, Real Tools, Real Improvement in Healthcare

Auch Ärzte dürfen werben – diese Aussage ist mittlerweile bei den Ärzten und Zahnärzten sowie bei den Kammern und Gerichten weitgehend angekommen. 
Allerdings bestehen bei der Ausgestaltung von Werbemaßnahmen noch immer Unsicherheiten über die rechtlichen Möglichkeiten und Grenzen. Diese werden auch in 3. Auflage übersichtlich und praxisnah dargestellt, maßgeblich unter Berücksichtigung der aktuellen Rechtsprechung zum ärztlichen Werberecht. Einen neuen Schwerpunkt bilden die Werbeverbote des Heilmittelwerbegesetzes, die inzwischen auch für Ärzte maßgeblich in den Blick der Gerichte geraten sind. 
Damit ist auch die dritte Auflage des Standardwerks von Bahner ein unentbehrlicher Berater und Begleiter rund um das ärztliche Werberecht.

Auch Ärzte dürfen werben – diese Aussage ist mittlerweile bei Ärzten und Zahnärzten sowie den Kammern und Gerichten weitgehend angekommen. Allerdings bestehen bei der Ausgestaltung von Werbemaßnahmen noch immer Unsicherheiten über die rechtlichen Möglichkeiten und Grenzen. Diese stellt die Autorin auch in der 3. Auflage übersichtlich und praxisnah dar, wobei sie maßgeblich die aktuelle Rechtsprechung zum ärztlichen Werberecht berücksichtigt. Einen neuen Schwerpunkt bilden die Werbeverbote des Heilmittelwerbegesetzes, die inzwischen auch für Ärzte maßgeblich in den Blick der Gerichte geraten sind. Damit ist auch die 3. Auflage des Standardwerkes von Bahner ein unentbehrlicher Berater und Begleiter rund um das ärztliche Werberecht.

Auch Ärzte dürfen werben

Das neue Werberecht für Ärzte

How the financialization of healthcare has eroded the quality of care, driven up prices, and worsened health inequalities Financial actors and healthcare leaders increasingly view healthcare organizations as financial assets to be bought, sold, and managed for maximum profit, regardless of the effects on patient care. Uncovering how the federal government enables financial opportunism in healthcare, Healthcare in the Age of Finance Capital offers bold ideas for overhauling a failed system. Rosemary Batt and Eileen Appelbaum provide a unique analysis of the financialization of healthcare, a process in which a growing proportion of the healthcare economy is owned and controlled by the financial sector. Healthcare organizations increasingly depend on financial machinations and the earnings derived from them rather than revenue generated from patient care. The extent to which financial calculations overshadow the healthcare mission depends importantly on institutional legacies, reimbursement rules, and the failure of regulatory oversight. Batt and Appelbaum show how differences in regulations and financing rules shape whether financial actors can penetrate distinct healthcare segments—from hospitals, nursing homes, and ambulatory care to physician specialties, home health, hospice, and autism services. Nonprofit healthcare is not immune from this financial logic. Evidence-based, accessible, and informed by real-world examples, Healthcare in the Age of Finance Capital sheds critical light on how financial deregulation coupled with the relaxation of health, tax, antitrust, and labor laws have allowed financially driven actors to exploit public funds for private gain at the expense of healthcare organizations, patients, communities, labor, and taxpayers.

Public Funds for Private Gain

Healthcare in the Age of Finance Capital

An essential book about challenges, decisions and delivering outstanding outcomes. 
This is a guide for decision-makers in health and social care who wish to make good decisions consistently and without stress. It provides deeply researched and validated foundations in approaching challenging decisions. 
Readers will develop the key skills in making and executing challenging decisions together with techniques to communicate effectively and without anxiety. 
The experience of the author has developed a clear understanding of the extreme demands of front-line decision-makers. He has written this book to share the insights he has gained. 
The book covers wisdom and knowledge stretching from 5000BC to the present. It includes work from eminent minds, ranging from Aristotle to Kahneman and many more. The wide array of knowledge has been synthesised into a simple and clear model for decision-makers with all the necessary tools and techniques provided.
Skilled decision-makers are the most valued members of any organisation. They generate productivity, profitability, staff contentment, and most importantly outstanding outcomes for their clients and service users. This book is the perfect guide to achieve these goals.

THE ETHICAL OCEAN

Before the Cradle to Beyond the Grave

Technology, Health, and Law in Life and Death

De Gruyter Studium

Das Lehrbuch bietet eine managementorientierte Einführung in das Fach. In der 6. Auflage wurde es vollständig überarbeitet. Anhand zwei durchgängiger Fallstudien und Aufgaben mit Lösungen bietet es viele Anwendungsmöglichkeiten. Für Lehrende wird ein umfassendes Onlineangebot angeboten. Auf der Website zum Lehrbuch stehen umfangreiche E-Learning-Materialien je Lerneinheit zum Download zur Verfügung, die sich einfach in Moodle integrieren lassen.

Das Lehrbuch bietet eine managementorientierte Einführung in das Fach. In der 6. Auflage wurde es vollständig überarbeitet. Anhand zwei durchgängiger Fallstudien und Aufgaben mit Lösungen bietet es viele Anwendungsmöglichkeiten. Für Lehrende wird ein umfassendes Onlineangebot angeboten. Auf der Website zum Lehrbuch stehen umfangreiche E-Learning-Materialien je Lerneinheit zum Download zur Verfügung, die sich einfach in Moodle integrieren lassen.

Ein fallstudienbasiertes Lehrbuch

Einführung in die Wirtschaftsinformatik

“Engaging and illuminating.” —Jerome Groopman, The New York Review of Books “I found Ms. Sifferlin’s book entertaining, enlightening, and in addition timely—a book mindful of science in this era when crackpot notions about public health and medicine are routinely issued from on high.” —Tracy Kidder, Pulitzer Prize-winning author of Mountains Beyond Mountains A compelling, necessary, and timely investigation into the diagnosis crisis in the American healthcare system, from the patients living with undiagnosed illnesses, to the doctors searching for answers, and what their quests reveal about our flawed medical system Millions of Americans live with conditions that elude diagnosis, often navigating a healthcare system that fails to recognize or effectively address their suffering. Journalist Alexandra Sifferlin has spent years investigating the diagnosis crisis in America—what it means to live without an accurate diagnosis and how both medical and patient communities are working to improve the diagnostic process. The National Institutes of Health’s Undiagnosed Diseases Network, a series of clinics of last resort where physicians and researchers work tirelessly to solve some of medicine’s most confounding cases, is at the forefront of change, showing what’s possible when healthcare providers and scientists are freed from the bureaucracy of a system beholden to insurance companies, and encouraged to work together with the aim of solving some of medicine’s most perplexing mysteries. A correct diagnosis is more than a label; it’s a lifeline that opens doors to treatment options, financial support, and an understanding community. Weaving the profound, maddening, and uplifting stories of patients seeking answers to unexplainable symptoms, the doctors trying to help them, and the latest research on diagnosis, The Elusive Body illuminates the diagnostic journey, revealing why diagnoses matter and how they have the power to transform lives, the medical system, and even society, one case at a time.

“I found Ms. Sifferlin’s book entertaining, enlightening, and in addition timely—a book mindful of science in this era when crackpot notions about public health and medicine are routinely issued from on high.” —Tracy Kidder, Pulitzer Prize-winning author of Mountains Beyond Mountains A compelling, necessary, and timely investigation into the diagnosis crisis in the American healthcare system, from the patients living with undiagnosed illnesses, to the doctors searching for answers, and what their quests reveal about our flawed medical system Millions of Americans live with conditions that elude diagnosis, often navigating a healthcare system that fails to recognize or effectively address their suffering. Journalist Alexandra Sifferlin has spent years investigating the diagnosis crisis in America—what it means to live without an accurate diagnosis and how both medical and patient communities are working to improve the diagnostic process. The National Institutes of Health’s Undiagnosed Diseases Network, a series of clinics of last resort where physicians and researchers work tirelessly to solve some of medicine’s most confounding cases, is at the forefront of change, showing what’s possible when healthcare providers and scientists are freed from the bureaucracy of a system beholden to insurance companies, and encouraged to work together with the aim of solving some of medicine’s most perplexing mysteries. A correct diagnosis is more than a label; it’s a lifeline that opens doors to treatment options, financial support, and an understanding community. Weaving the profound, maddening, and uplifting stories of patients seeking answers to unexplainable symptoms, the doctors trying to help them, and the latest research on diagnosis, The Elusive Body illuminates the diagnostic journey, revealing why diagnoses matter and how they have the power to transform lives, the medical system, and even society, one case at a time.

Patients, Doctors, and the Diagnosis Crisis

The Elusive Body

Skills for Scholars

Thoughtful advice on how to leave academia gracefully and build your best life in retirement Retirement is one of the most challenging transitions in an academic's career, and it's natural to feel overwhelmed by the changes that lie ahead. This how-to guide explains how to structure your last few years of employment so that you retire well and feel good about it. Drawing on engaging personal stories from across academia, it shares concrete tips for letting go of one key phase of life and embracing the opportunity to reinvent yourself in the next. On Retiring makes the case that you have the ultimate say in charting your path through retirement, aging, and whatever comes next after academia--and provides the guidance you need to do so. Susan Shaw describes the lessons she learned from her own retirement experience and those of her colleagues, highlighting what worked and what didn't while paying special attention to the things that make the academic workplace unique. She outlines the four-year retirement plan she developed for herself and suggest some steps colleges and universities can take to honor the service of faculty members and help them to stay connected after retirement. Along the way, Shaw examines some of the downsides of aging in the academy and discusses relevant differences in academic experiences, covering topics such as gender, race, and sexuality. Focusing on so much more than just financial planning, On Retiring empowers you with social, psychological, and philosophical tools to leave the academy on your own terms and thrive in retirement.

A Guide to Preparing for Life After Academia

On Retiring

Accounting, Finance, Sustainability, Governance & Fraud: Theory and Application

This book is a comprehensive exploration of the transformative relationship between technological advancement and human experience in the aviation sector. As a continuation of the first volume, this book examines how digitalization, Industry 4.0 technologies, metaverse applications, gamification, and sustainability-oriented innovations are reshaping the structure, processes, and culture of modern aviation.
The chapters collectively present interdisciplinary insights that bridge theoretical frameworks and practical implementations. By highlighting the integration of digital tools with experiential and social innovation, the book demonstrates how technological progress in aviation increasingly centers on human needs, emotional engagement, and sustainable development. This volume serves as a valuable reference for scholars, researchers, and industry professionals who seek to understand the evolving dynamics of aviation innovation. It emphasizes that the future of aviation depends not only on technological breakthroughs, but also on the creation of meaningful, inclusive, and sustainable experiences for all stakeholders in the global air transport ecosystem.

This book is a comprehensive exploration of the transformative relationship between technological advancement and human experience in the aviation sector. As a continuation of the first volume, this book examines how digitalization, Industry 4.0 technologies, metaverse applications, gamification, and sustainability-oriented innovations are reshaping the structure, processes, and culture of modern aviation.The chapters collectively present interdisciplinary insights that bridge theoretical frameworks and practical implementations. By highlighting the integration of digital tools with experiential and social innovation, the book demonstrates how technological progress in aviation increasingly centers on human needs, emotional engagement, and sustainable development. This volume serves as a valuable reference for scholars, researchers, and industry professionals who seek to understand the evolving dynamics of aviation innovation. It emphasizes that the future of aviation depends not only on technological breakthroughs, but also on the creation of meaningful, inclusive, and sustainable experiences for all stakeholders in the global air transport ecosystem.

Digital Transformation and Experiential Futures

Aviation Innovation, Volume 2

How the social organization of Europe and China shaped their divergent economic and political trajectories over the past millennium In the eleventh century, when Europe was still backward and poor, China was a rich and sophisticated civilization. Yet Europe became the birthplace of democracy and the Industrial Revolution, driving the Great Enrichment, while China stagnated until the end of the twentieth century and was always ruled by autocracies. Two Paths to Prosperity traces the emergence of two very different social organizations in premodern China and Europe--the clan and the corporation--showing how they were key factors in the economic and political divergence of these two great civilizations. In this landmark book, three leading economists offer a bold new account of why Europe and China evolved along such different trajectories. In the early Middle Ages, public goods like risk sharing, religious worship, education, and conflict resolution were provided by nonstate organizations in both societies. China increasingly relied on kin-based cooperation within clans, while weaker kinship ties in Europe gave rise to corporations such as guilds, universities, and self-governing towns. Despite performing similar functions, clans and corporations were built on very different principles--with lasting consequences until today. Providing a novel answer to a fundamental question in economic and political history, Two Paths to Prosperity shows how extended kinship in Chinese society facilitated the consolidation of autocracy and hindered innovation and economic development, and how corporations in Europe influenced emerging state institutions and set the stage for the Industrial Revolution.

Culture and Institutions in Europe and China, 1000–2000

Two Paths to Prosperity

Religionswissenschaft

Religiöse Minderheiten und religiöse Mehrheiten lassen sich nicht durch Größe oder Merkmale kategorisieren, sondern werden durch Zuschreibungen bestimmt. Die Beiträger*innen fokussieren auf diese Zuschreibungen und die dadurch entstehenden Minderheiten-Mehrheiten-Konstellationen. Mit Blick auf plurale Gesellschaften der Gegenwart analysieren sie, was religiöse Minderheiten und Mehrheiten ausmacht, in welchem Verhältnis sie zueinander stehen und welche Folgen diskursive Bezugnahmen, Eigen- und Fremdbezeichnungen sowie Ein- und Ausschlüsse für die Selbstwahrnehmung, Konstituierung, Positionierung und Kommunikation religiöser Minderheiten haben.

Zuschreibungspraktiken in pluralen Gesellschaften

Religiöse Minderheiten - religiöse Mehrheiten

Future of Business and Finance

This book brings a negotiation perspective to healthcare. It opens the hidden box of pricing and reimbursement (P&amp;R) negotiations, showing their huge impact on global healthcare systems and how they could be drastically improved.
The authors offer a comprehensive and unique negotiation-based analysis of healthcare systems worldwide, highlighting the historical, structural, and ethical challenges that shape P&amp;R negotiations. From the role of governments and health insurers to the intricate dynamics between healthcare providers and users, the authors examine the forces driving healthcare costs and access. With a unique blend of theoretical expertise and practical experience, the authors propose a paradigm shift toward value-oriented negotiations. They show how to move away from adversarial win-lose tactics to collaborative and transparent negotiations.
Praise for the book:

I ran dozens of negotiations with health authorities and payors in Italy, France, Spain, Portugal, Germany and England, and the implementation of concepts developed by the authors such as (…) made it possible to radically change the dynamic of those negotiations, unlocking many complex reimbursement discussions and bringing innovative health solutions to patients across Europe. – Valentino Confalone, Presidente Novartis Italia
A must-read for anyone seeking to better understand the complexities of healthcare systems and the multiple perspectives present. On a foundation of win-win negotiation excellence the authors are leading us through dilemmas and trade-offs before finally leaving us equipped and inspired to collaboratively drive greater value in healthcare. – Caroline Kaas Kristiansen, Head of Global Market Access Network &amp; Excellence at Novo Nordisk
 This book offers valuable guidance for navigating this minefield. Through systematic analysis and practical approaches, it charts a path toward a common goal: enabling access to meaningful innovation that improves medical diagnosis and therapy, while preserving a profitable environment capable of delivering the medicines we need. Such guidance is both timely and essential. – From the foreword by Dr Otmar Kloiber, Secretary General of the World Medical Association 
 This is a crucial resource for those engaged in pharmaceutical negotiations, providing a comprehensive view that reflects the complexity and significance of the process.(…). Highly recommended! – Catarina Costa, Market Access and Public Affairs Professional at Novo Nordisk, formerly Pharmaceutical Technician at INFARMED (the Portuguese Medicine Agency)
 I really enjoyed this book. (…) It explained the challenges behind government and biopharma, and also the challenges in P&amp;R negotiation. (…) In the execution level, this book even gives some vivid step-by-step examples on how to do a P&amp;R negotiation. (…) It gave me another angle to understand this toughest type of negotiation. – Jessie Sijing Xiong, Strategy and Investment Director of WuXi Biologics
 Pharma, Prices and Power is a must-read and a very meaningful and insightful contribution to helping stakeholders find better ways of working together. (…) The authors share great insights about the role that negotiations can play in navigating complex sets of incentives in healthcare and in identifying innovative ways to share information and interact differently to improve health value crea

Reshaping Pharmaceutical Pricing Negotiations for a Healthier Future

Pharma, Prices and Power

Half the world's population. One of healthcare's largest untapped markets.For decades, women's health has been systematically under-researched, under-measured, and under-capitalized because the system never treated it as a serious market.After two decades inside global wealth management allocating billions in capital, investment strategist Maryann Selfe began noticing a striking pattern: while investors debated the future of healthcare innovation, women's health rarely appeared in investment frameworks or asset-allocation discussions.In The Billion Dollar Blindspot, she uncovers how this oversight created a massive disconnect between women's health needs and where capital flows, and shows readers how this hidden market emerged, why it is now accelerating, and how to recognize the investment opportunities forming as women's health innovation finally begins to catch up.Women's health may be the most overlooked investment opportunity of our time.

Why Women's Health Is the Investment Opportunity of Our Time

The Billion Dollar Blindspot

Simple Doesn't Mean Easy

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