Signage and Wayfinding Design

A Systematic, Cross-Disciplinary Approach to Communication in the Built Environment

Signage and Wayfinding Design is the cross-disciplinary go-to reference for any designer tasked with environmental graphic design (EGD). Fully updated to cover the latest in technology, usage, and requirements, this full-color second edition provides a one-stop resource for all aspects and stages of signage and wayfinding program design.

This book's proven, holistic, three-part Signage Pyramid approach segments signage into interrelated information content, graphic, and hardware systems, discussing each system separately to provide deep detail with the clarity and focus that characterize this market-leading reference.

• Examine over 350 full-color images of projects, concepts, drawings, and diagrams
• Discover how signage creates and reinforces brand identity
• Explore sign nomenclature and information hierarchy strategies
• Learn about sign graphic elements, layouts, and graphic application methods
• Gain insight on three-dimensional sign forms, materials, lighting, and technologies
• Get up to date on the latest digital technology and ADA considerations

Signage and Wayfinding Design is the systematic, comprehensive reference every designer and client needs, providing an in-depth view of design thinking applied to the EGD process.