Siemens AG Austria Section DEMATIC

Seminar paper from the year 2003 in the subject Business economics - General, grade: B/C, University of Linz (technical language), course: Business English2, language: English, abstract: While discovering that Siemens Austria is going to be too big as we could present it in onehour we took a only one of the most successful parts of Siemens which is called SiemensDematic. Our company presentation is based on this particular part of the company - thelogistics division of Siemens AG Austria.Followed by some history and general information we want to focus on our three specialtopics Human Recourse Management, Outside Influences on Siemens and Cross CulturalManagement. For the critical revue we chose the Annual Report and some articles in AustrianNewspapers, which you can find in the Appendix to our paper. Werner von Siemens, the founder, was born on the 13.th of December near Hanover. Hisnumerous innovative ideas, for example in the field of telegraphy made him to the visionaryin engineering history. To built his first telegraph he used just a piece of wire, one cigarettepacket, and as mall piece of iron.1Due to collaborations with other nations in order to find innovative solutions, Werner vonSiemens built up a global network and consequently the today’s working multinational.2 Hestarted the expansion to England and Russia, later Asia and America.3 Today Siemens is to befound in more than 190 countries.4Siemens AG Austria is the most successful of all Siemensnational companies around the world. As part of the “Global Network of Innovation” SiemensAustria sees itself as an Austrian company with European and international ties andorientation in a way as a “Regional Network of Innovation”. Therefore Siemens AG Austriarepresents a special significance for the domestic economy and value added.5 The annualreport talks about a “ Corporate Citizenship” and refers to contributions to art and culture aswell as social matters. 6 [...]1 Siemens, Werner von, Lebenserinnerungen, Prestel-Verlag München 19662 Siemens, Werner von, Lebenserinnerungen, Prestel-Verlag München 19663 Siemens, Werner von, Lebenserinnerungen, Prestel-Verlag München 19664 http://w4.siemens.de/annualreport_2002/overview.shtml5 http://www/bereiche/cc/cchome/index.htm6 http://www/bereiche/cc/cchome/index.htm