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Shaping China’s Global Imagination
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Shaping China’s Global Imagination

Shaping China’s Global Imagination

Branding Nations at the World Expo
Buch (broschiert)ca. 70.00 CHF
lieferbar in ca. 20-45 Arbeitstagen

A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.

November 2015, ca. 210 Seiten, Palgrave Macmillan Series in Global Public Diplomacy, Englisch
Springer EN
978-1-349-47236-9

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