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Arul Jothi M: Service Quality and its
Effect on Customer Satisfaction. Insigh

Service Quality and its Effect on Customer Satisfaction. Insights from E-Commerce Platforms

Bürgerliches Recht, Handelsrecht, Gesellschaftsrecht

Wirtschaftsprivatrecht

Uncover the psychological shortcuts that shape every decision you make - and learn how to use them in business. Voted #1 in the BBH World Cup of Advertising Books Winner of the Sales and Marketing Category at the Business Book Awards Before you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, behavioural science expert Richard Shotton investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, he draws on evidence from academia, real-life ad campaigns and his own original research. Entertaining and highly accessible, The Choice Factory is made up of 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Shotton interviews some of the smartest and most influential thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. Covering everything from priming to the pratfall effect, charm pricing to the curse of knowledge, with The Choice Factory as your guide it has never been easier to apply the science of behavioural economics to marketing. 'Actionable, memorable and powerful' - Seth Godin, bestselling author of This is Marketing Now part of the Harriman House Essentials Collection, a series showcasing the very best of business and finance books.

Harriman House Essentials

The Choice Factory

Leader as Servant Leadership Model: The Laws of Integrative, Transformative Leadership by Dr. Sylvanus N. Wosu is more than a leadership book. It is a powerful call to lead with purpose, humility, and unwavering commitment to the growth of others. Drawing from over three decades of experience in higher education, research, mentorship, and leadership development, Dr. Wosu presents a groundbreaking framework that challenges traditional leadership thinking. As an accomplished professor, academic leader, and author of numerous works on leadership and mentorship, he has dedicated his career to helping individuals become leaders of integrity, service, and lasting influence. His extensive expertise and personal experiences have shaped a leadership model that is both practical and transformative.

At Bookwrights House, we are proud to present a work that redefines what it means to lead. Leader as Servant Leadership Model introduces Dr. Wosu's distinctive Leader as Servant Leadership (LSL) philosophy, built upon four interconnected dimensions: personal development, spiritual and relational growth, empowerment, and service. Rather than viewing people as tools for organizational success, this model places human growth and well-being at the center of leadership. Grounded in timeless principles and inspired by the example of Jesus Christ, the book demonstrates how true leaders create meaningful impact by serving first through intentional action, shared influence, and the empowerment of others.

Whether you lead in business, education, ministry, nonprofit organizations, or your local community, this book offers a compelling vision for leadership that transforms both individuals and institutions. If your goal is to leave a positive legacy and inspire others to reach their fullest potential, Leader as Servant Leadership Model is an essential addition to your library. Available through major online book retailers, this remarkable guide invites readers to embrace a powerful truth: leadership reaches its highest expression when it is rooted in selfless service.

The Laws of Integrative, Transformative Leadership (3rd Edition)

Leader as Servant Leadership Model

This book addresses the theoretical and practical dimensions of digital trade amid the rapid global expansion of the digital economy. Structured around the themes of “digital trade models – ecosystems – integrated services – global governance,” this book provides a clear and comprehensive overview of key concepts, operating mechanisms, and future trends in digital trade. Going beyond traditional approaches that focus on e-commerce or cross-border online retail, the book adopts a broader and forward-looking perspective to include topics such as digital content trade, data trade, and digital services trade. It also integrates key enabling sectors including smart manufacturing, digital payments, intelligent logistics, and overseas warehousing, presenting readers with a holistic picture that connects both theoretical foundations and real-world practices.Shuzhong Ma
 is a Professor at the China Academy of Digital Trade, Zhejiang University, China.
 Jiwen Guo
 is an Associate Professor at the School of Economics &amp; Trade, Hunan University, China.
 Gangjian Pan
 is a Lecturer at the School of Economics, Huazhong University of Science and Technology, China.
 Fangqing Pu
 is a Lecturer at the School of Economics and Management, Zhejiang Sci-Tech University, China.
 Yuxi Chai
 is an Associate Research Scientist at the Donghai Institute, Ningbo University, China.

This book addresses the theoretical and practical dimensions of digital trade amid the rapid global expansion of the digital economy. Structured around the themes of “digital trade models – ecosystems – integrated services – global governance,” this book provides a clear and comprehensive overview of key concepts, operating mechanisms, and future trends in digital trade. Going beyond traditional approaches that focus on e-commerce or cross-border online retail, the book adopts a broader and forward-looking perspective to include topics such as digital content trade, data trade, and digital services trade. It also integrates key enabling sectors including smart manufacturing, digital payments, intelligent logistics, and overseas warehousing, presenting readers with a holistic picture that connects both theoretical foundations and real-world practices.

Digital Trade

Dieses Grundlagenwerk bietet den Leserinnen und Lesern einen ganzheitlichen Überblick über Ziele, Strategien und Maßnahmen des Digitalmarketings. Das Digitalmarketing-Management wird dabei entlang der drei Kernbereiche „Analytics und Controlling“, „Ziele und Strategien“ und „Digitaler Marketing-Mix“&nbsp;vorgestellt.Letzterer&nbsp;umfasst die digitale Produkt-, Preis-, Vertriebs- und Kommunikationspolitik.
Zentrale Begriffe werden präzise definiert, systematisch voneinander abgegrenzt und in eine konsistente Gesamtstruktur eingeordnet. Zahlreiche übersichtliche Abbildungen und Praxisbeispiele veranschaulichen die vorgestellten Inhalte. Dieses Buch richtet sich an Dozierende, Studierende sowie Praktikerinnen und Praktiker gleichermaßen und eignet sich als fundierte Einstiegsliteratur in die Grundlagen des Digitalmarketings.
Der Inhalt

Einführung in die Digitalisierung
Konzeptionelle Grundlagen des Digitalmarketings
Das Umfeld des Digitalmarketings
Analytics und Controlling im Digitalmarketing
Ziele und Strategien im Digitalmarketing
Digitale Produktpolitik
Digitale Preispolitik
Digitale Vertriebspolitik
Digitale Kommunikationspolitik

Die Autorin
Linn Viktoria Zaglauer ist seit 2020 Professorin für Marketing an der TH Köln. Zuvor arbeitete sie in verschiedenen leitenden Managementpositionen bei der REWE Group in Köln und beim EDEKA-Verbund in Hamburg. Ihrer Promotion in Marketing bei Prof. Dr. Peter Kenning an der Zeppelin Universität in Friedrichshafen am Bodensee ging ein Masterabschluss in Wirtschaftswissenschaften ebenfalls an der Zeppelin Universität und ein Bachelorabschluss in Wirtschaftspsychologie an der Ruhr-Universität Bochum voraus. Ihre Forschungs- und Lehrschwerpunkte sind u.a. Digitalmarketing, Brand Management und Marketing Analytics bzw. Data Analytics.

Dieses Grundlagenwerk bietet den Leserinnen und Lesern einen ganzheitlichen Überblick über Ziele, Strategien und Maßnahmen des Digitalmarketings. Das Digitalmarketing-Management wird dabei entlang der drei Kernbereiche „Analytics und Controlling“, „Ziele und Strategien“ und „Digitaler Marketing-Mix“&nbsp;vorgestellt.Letzterer&nbsp;umfasst die digitale Produkt-, Preis-, Vertriebs- und Kommunikationspolitik.Zentrale Begriffe werden präzise definiert, systematisch voneinander abgegrenzt und in eine konsistente Gesamtstruktur eingeordnet. Zahlreiche übersichtliche Abbildungen und Praxisbeispiele veranschaulichen die vorgestellten Inhalte. Dieses Buch richtet sich an Dozierende, Studierende sowie Praktikerinnen und Praktiker gleichermaßen und eignet sich als fundierte Einstiegsliteratur in die Grundlagen des Digitalmarketings.Der Inhalt<ul><li>Einführung in die Digitalisierung</li><li>Konzeptionelle Grundlagen des Digitalmarketings</li><li>Das Umfeld des Digitalmarketings</li><li>Analytics und Controlling im Digitalmarketing</li><li>Ziele und Strategien im Digitalmarketing</li><li>Digitale Produktpolitik</li><li>Digitale Preispolitik</li><li>Digitale Vertriebspolitik</li><li>Digitale Kommunikationspolitik</li></ul>

Eine Einführung in Ziele, Strategien und Maßnahmen

Grundlagen des Digitalmarketings

The Illusion of Choice

How To Live An Extraordinary Life

Springer Proceedings in Business and Economics

Proceedings of the Fourth International Scientific-Practical Conference (ISPC 2024), Hybrid, October 10-11, 2024

Digital Management and Artificial Intelligence

What if the biggest obstacle to solving our problems is nothing more than a failure to believe that we can?Rick Caruso has spent his life stepping optimistically into places where other people see no way forward by asking a deceptively simple question: What can we do to make this better? From his appointment as Commissioner to the Los Angeles Department of Water and Power and later the City's troubled Police Department, to the creation of his bold and innovative real estate ventures including L.A.'s world-renowned retail center The Grove, Caruso built a reputation for finding steadfast solutions even in the face of staunch adversity. By employing the great teachers of experience and curiosity, he continues to do what he can to improve Los Angeles, the city he loves, and in Breaking New Ground, he shares lessons learned along the way--while offering us all a path forward to a better future.Again and again, Caruso discovered that breakthroughs rarely come from knowing everything at the outset. They come from asking better questions, bringing the right people into the room, listening without ego, separating ideology from reality, and refusing to give up until workable solutions emerge. Ultimately, they require a steadfast dedication to the belief that there is always a solution and that defeat is not an option.Breaking New Ground is the story of how his philosophy was forged--from the examples of immigrant grandparents and a father who lost one fortune and built another, to Caruso's own successes, failures, public battles, family life, faith, and unexpected turns through business and government.Caruso is less interested in prescribing a formula for becoming successful than in exploring how successful problem-solvers think: how they distinguish what matters from what merely makes noise; how they balance conviction with compromise; how they recognize when conventional wisdom has stopped working; and how they remain fearless enough to see difficult decisions through.Part memoir, part argument, and part blueprint for action, Breaking New Ground offers a timely proposition for anyone confronting a problem that feels too complicated, entrenched, or divisive to solve.There is always another way forward. Sometimes you simply have to be willing to build it.

It’s Not too Late to Build Toward a Better Future!

The Power of Finding Steadfast Solutions

Breaking New Ground

Why do some pop-up stores create lasting impact while others disappear without a trace? 

The Pop-Up Strategy explores how temporary retail can become a powerful strategic tool in a post-pandemic, omni-channel world. Building on research first conducted in 2013 and comprehensively revised for 2026, the book combines retail strategy, consumer psychology, experience design and practical implementation to explain what makes a pop-up work and why temporariness alone is never enough. 

In this book, you will learn when a pop-up is the right format, why limited-time experiences can generate urgency and engagement, and how to turn an initial idea into a strategically coherent and operationally viable concept. You will learn how to identify the right audience, select a location and timing that fit customer behaviour, design memorable physical and phygital experiences, build anticipation and community, manage the compressed operational timeline, and measure what remains after the doors close. 

At the heart of the book is a seven-domain model of pop-up success potential, designed to help brands, entrepreneurs, marketers and retail professionals evaluate a concept before committing substantial resources. Practical tools - including a planning checklist, worked example, sample budget and implementation timeline - translate the framework into action. 

Rather than treating the pop-up as a smaller version of a permanent store, The Pop-Up Strategy shows how temporary retail can test ideas, strengthen brands, create communities and generate insights that last far beyond the activation itself. The store may disappear. Its value does not have to. 

First publication 2013 · Revised English edition 2026

Mastering the Success Factors of Ephemeral Retail in the Post-Pandemic Era

The Pop-Up Strategy

Skills for Scholars

Thoughtful advice on how to leave academia gracefully and build your best life in retirement Retirement is one of the most challenging transitions in an academic's career, and it's natural to feel overwhelmed by the changes that lie ahead. This how-to guide explains how to structure your last few years of employment so that you retire well and feel good about it. Drawing on engaging personal stories from across academia, it shares concrete tips for letting go of one key phase of life and embracing the opportunity to reinvent yourself in the next. On Retiring makes the case that you have the ultimate say in charting your path through retirement, aging, and whatever comes next after academia--and provides the guidance you need to do so. Susan Shaw describes the lessons she learned from her own retirement experience and those of her colleagues, highlighting what worked and what didn't while paying special attention to the things that make the academic workplace unique. She outlines the four-year retirement plan she developed for herself and suggest some steps colleges and universities can take to honor the service of faculty members and help them to stay connected after retirement. Along the way, Shaw examines some of the downsides of aging in the academy and discusses relevant differences in academic experiences, covering topics such as gender, race, and sexuality. Focusing on so much more than just financial planning, On Retiring empowers you with social, psychological, and philosophical tools to leave the academy on your own terms and thrive in retirement.

A Guide to Preparing for Life After Academia

On Retiring

In Networked Business, Paul Grefen returns with the third edition of his tried and tested BOAT framework for advanced e-business, covering the spectrum from business models via organization structures and digital system architectures to information technology.Today's successful organizations are complex; they are part of dynamic business networks built on digital channels, going far beyond traditional e-commerce. This book provides invaluable insights of modern digitally enabled networked business, going much further than the usual analysis of traditional e-business texts. It is heavily expanded and updated with the latest developments of digitally connected business, including new topics like value-oriented business, business optimization loops, (generative) artificial intelligence, and technology hype cycles.This essential text provides a compact roadmap to networked business for engineering, information systems or business students as well as professionals in the field.

Charting Digitally Enabled Business Collaboration

Networked Business

Service Quality and its Effect on Customer Satisfaction. Insights from E-Commerce Platforms

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