Über uns

À propos de nous

Nachhaltigkeit

Durabilité

Open Access

Karriere

Carrière

Datenschutz

Protection des données

Impressum

Mentions légales

Zahlung und Lieferung

Paiement et livraison

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Publikationen

Publications

Literatur

Onlinemodule LEXIA

Modules en ligne LEXIA

Bücher

Livres

Buchreihen

Collections

Datenbanken

recht.ch

Studienliteratur

Littérature pour les études

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Autorenstimmen

Témoignages

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Vision und Mission

Vision et mission

Unser Magazin

Notre magazine

Unternehmenskultur

Culture d'entreprise

Partner

Partenaires

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Unsere Funktionen

Nos fonctions

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Gesamtkatalog

Catalogue complet

Dieses E-Book wurde gemäß der W3C EPUB Accessibility Guidelines oder PDF UA Standards für eine barrierefreie Zugänglichkeit geprüft. Es genügt den grundsätzlichen Anforderungen an Barrierefreiheit zu

EPUB-Barrierefreiheitsspezifikation 1.0 A

Keine Barrierefreiheitsoptionen des Lesesystems aktiv deaktiviert (außer)

Das Erscheinungsbild aller Textinhalte kann angepasst werden

Burkhard Bensmann

Self-Leadership: The Key to Being Productive

Find Your Vision, Set Your Goals, and Thrive in the Age of AI

Future of Business and Finance

The rise of the Internet, social media, mobile technology, IoT, artificial intelligence (AI), and Web3 has fundamentally transformed how brands engage with consumers—enabling smarter marketing capabilities, personalized user interactions, and exponential growth in revenue, influence, and data value. This book introduces the concept of Brand Digital Intelligence, a two-step framework that helps brands thrive in the digital age through digital transformation and intelligent marketing. Structured around a digital transformation roadmap, the book explores how organizations can build robust digital infrastructure, foster active user participation, and turn consumers into long-term value contributors. 
Key topics include marketing innovation, platform business models, consumer journey design, online communities, smart stores, mobile applications, AI-powered marketing, and decentralized brand strategies enabled by Web3. The book calls for a paradigm shift from traditional campaign-based marketing to intelligent, data-driven ecosystems, where private domains, users, and data become core strategic assets—powered by algorithmic decision-making and compounding flywheel effects that drive sustained growth and engagement. Extending this evolution, the book illustrates how AI-driven brand ecosystems in the Web2 era naturally progress toward autonomous, community-driven organizations in the Web3 world, enabled by tokenized incentives, digital ownership, and co-created value. 
Combining strategic frameworks, real-world case studies, and actionable insights, this book is an essential guide for marketing professionals, technology leaders, entrepreneurs, and investors seeking to master the next frontier of AI and Web3-powered brand transformation.

The rise of the Internet, social media, mobile technology, IoT, artificial intelligence (AI), and Web3 has fundamentally transformed how brands engage with consumers—enabling smarter marketing capabilities, personalized user interactions, and exponential growth in revenue, influence, and data value. This book introduces the concept of Brand Digital Intelligence, a two-step framework that helps brands thrive in the digital age through digital transformation and intelligent marketing. Structured around a digital transformation roadmap, the book explores how organizations can build robust digital infrastructure, foster active user participation, and turn consumers into long-term value contributors. Key topics include marketing innovation, platform business models, consumer journey design, online communities, smart stores, mobile applications, AI-powered marketing, and decentralized brand strategies enabled by Web3. The book calls for a paradigm shift from traditional campaign-based marketing to intelligent, data-driven ecosystems, where private domains, users, and data become core strategic assets—powered by algorithmic decision-making and compounding flywheel effects that drive sustained growth and engagement. Extending this evolution, the book illustrates how AI-driven brand ecosystems in the Web2 era naturally progress toward autonomous, community-driven organizations in the Web3 world, enabled by tokenized incentives, digital ownership, and co-created value. Combining strategic frameworks, real-world case studies, and actionable insights, this book is an essential guide for marketing professionals, technology leaders, entrepreneurs, and investors seeking to master the next frontier of AI and Web3-powered brand transformation.

Navigating the Transformation in the AI and Web3 Era

Brand Intelligence

This book analyses the extent to which the common law can accommodate the new issues arising from the AI revolution, and where legislation may instead be necessary. In doing so, the book takes into account not only doctrinal principles but also conceptual and theoretical foundations of common law. Over the next few decades, the use of AI in commercial and other transactions is likely to be one of the most disruptive influences ever to affect private law. Its impact will be wide and deep, affecting not simply the traditional areas of contract and tort but also agency, trusts, fiduciary relations and a great deal besides. The common law is known to be extremely flexible, and to some extent rules can be organically stretched and manipulated to respond to disruption of this kind. However, there is equally no doubt that such organic development is not enough on its own, and will have to be supplemented by legislative alterations and at times serious changes of thinking. The book therefore discusses how established legal doctrines and principles in private law need to be reconsidered in view of the increasing pervasiveness of intelligent machines capable of taking decisions. The analysis contained in this book provides a key contribution to ongoing debates regarding potential law reform, not only in England and Wales but also in other common law jurisdictions.

Continuity and Reform

Private Law and Intelligent Machines

Management for Professionals

While tenders for IT managed services have evolved, key areas that drive significant business value for customers have seen limited improvement. When collaboration between IT service providers and customers stagnates, the next innovation cycle may not begin for another three years. In today’s fast-paced business environment, few industries can afford such delays. Adaptive IT tenders aim to shorten this cycle, with a stronger focus on innovation and collaboration. These approaches are not just suited to agile companies, but also to more traditional organisations.
This book provides all stakeholders involved in the tendering and management of IT services with a practical set of methods for adaptive tendering. Whether you are part of the executive board, management, a specialist department, IT, sales, purchasing, legal, consulting, or operations, the book offers in-depth guidance on adaptive strategies, comparing them to traditional approaches. Additionally, a glossary is included to ensure clarity and help close any knowledge gaps.

The Path to Agile and Effective IT Outsourcing

Adaptive IT Service Tendering

NomosStudium

Das Lehrbuch trägt den veränderten Anforderungen an die juristische Ausbildung Rechnung und gibt Antworten zu Rechtsfragen im Zusammenhang mit der Nutzung künstlicher Intelligenz. In einem ersten Teil, der der Digitalisierung juristischer Wertschöpfungsketten gewidmet ist, werden die Grundlagen der Digitalisierung des Rechtsmarkts und deren rechtliche Grenzen aufgezeigt, etwa durch das anwaltliche Berufsrecht. Sodann werden Aspekte und Methoden einer Business Analyse für den Bereich Recht dargestellt. Schließlich beschäftigt sich ein eigenes Kapitel mit rechtlichen und ethischen Anforderungen an künstliche Intelligenz und darauf aufbauende Systeme und Technologien. Hierzu zählen insbesondere Fragen der zivilrechtlichen Verantwortung für fehlerhaftes Handeln, Fragen der Produkthaftung und der Produktsicherheit sowie Fragen zum Recht auf informationelle Selbstbestimmung.

Das Lehrbuch trägt den veränderten Anforderungen an die juristische Ausbildung Rechnung und gibt Antworten zu Rechtsfragen im Zusammenhang mit der Nutzung künstlicher Intelligenz. In einem ersten Teil, der der Digitalisierung juristischer Wertschöpfungsketten gewidmet ist, werden die Grundlagen der Digitalisierung des Rechtsmarkts und deren rechtliche Grenzen aufgezeigt, etwa durch das anwaltliche Berufsrecht. Sodann werden Aspekte und Methoden einer Business Analyse für den Bereich Recht dargestellt. Schließlich beschäftigt sich ein eigenes Kapitel mit rechtlichen und ethischen Anforderungen an künstliche Intelligenz und darauf aufbauende Systeme und Technologien. Hierzu zählen insbesondere Fragen der zivilrechtlichen Verantwortung für fehlerhaftes Handeln, Fragen der Produkthaftung und der Produktsicherheit sowie Fragen zum Recht auf informationelle Selbstbestimmung.

Digitalisierung und Recht

edition suhrkamp

Was kommt danach?

Liberale Demokratie ohne Zukunft

The job security you thought you had? AI didn't take it. Someone who learned to use AI did.
The headlines scream about AI replacing workers, but they're missing the real story. Artificial intelligence isn't your competition the person in the next cubicle who figured out how to 10x their output with AI tools is.
Adapt or Automate cuts through the fear-mongering and hype to reveal what's actually happening in workplaces worldwide. Drawing on real-world case studies from Nairobi to New York, this book shows how AI is creating a new divide: not between humans and machines, but between those who leverage AI and those who resist it.
Inside, you'll discover:Why AI won't replace you but will replace how you work - and what that means for your career in the next 12-24 months
The "augmentation advantage" - how professionals across industries are using AI to become irreplaceable rather than redundant
The three types of work AI handles best - and the uniquely human skills that are becoming more valuable, not less
Real strategies from real people who've transformed their careers by treating AI as a power tool, not a threat
The economic reality no one's discussing - why companies aren't choosing between humans OR AI, but humans WITH AI versus humans without
A practical 90-day action plan to position yourself on the winning side of the AI revolution


This isn't a technical manual or a dystopian warning. It's a pragmatic guide for anyone who wants to thrive in an AI-augmented workplace whether you're an employee, manager, freelancer, or business owner.
The choice isn't whether AI will transform your industry. It already is. The only question is: Will you adapt, or will you be automated?
Your career in the AI age starts here.

Why AI Won't Take Your Job But Someone Who Uses It Will

ADAPT OR AUTOMATE

How the rise of AI agents--and other forms of autonomous intelligence--will transform every aspect of how companies create value and compete.Companies have long operated with a basic assumption: intelligence is scarce. Talent is limited, expertise is expensive, and good judgment is hard to scale. But that world is ending.AI agents are bringing a new form of labor into the enterprise--one that can work autonomously, learn continuously, and scale instantly. Their embodied counterparts, from drones to humanoid robots, are doing the same in the physical world. Together, these systems are introducing a new economic reality: cognition is becoming cheap, elastic, and abundant.In Abundant Intelligence, Deloitte's Nitin Mittal and futurist Mike Walsh show what happens when intelligence becomes cheap and widely available. Drawing on inside access to the people leading AI transformations at the world's most powerful companies, they uncover how this shift is challenging every assumption about strategy, productivity, and leadership, and what organizations must do now to stay ahead.As abundance becomes the new normal, the leader's job shifts from collecting intelligence to directing it. Those who learn to harness this expanding workforce of digital labor will unlock new levels of speed, creativity, and advantage. For everyone else, the gap will widen fast.

How Digital Labor Will Rewrite the Rules of Business

Abundant Intelligence

Cut through the hype. Master the basics. Transform your work

How to AI

Contributions to Management Science

Renewed Theoretical Bases and New Paradigms

Artificial Intelligence Transforming Marketing

Frontiers in African Business Research

Sustainability and Digital Transformation in Africa

Transforming Global Healthcare: The Role of AI and IoT in Modern Medical Systems explores the transformative potential of the integration of technologies such as AI, Big Data, IoT, and Blockchain in the healthcare sector. This comprehensive volume aims to illustrate how these advanced technologies can address sustainability challenges, improve decision-making processes, and enhance overall healthcare delivery. By mapping existing knowledge and forecasting future trends, the book provides a detailed roadmap for sustainable healthcare development.Key features include: - Explores AI, big data, IoT, and blockchain in healthcare in-depth. - Provides actionable strategies for energy management, waste disposal, and green supply chains - Provides in-depth coverage of real-time health monitoring, predictive analytics, robotic surgery, and AI medical imaging. - Provides insights into preventing drug counterfeiting, managing pharmaceutical cold chains, and optimizing supply chains. - Comprises a comparative analysis of global healthcare systems, telemedicine evolution, and future digital health trends.

The Role of AI and IoT in Modern Medical Systems

Transforming Global Healthcare

Springer Proceedings in Business and Economics

Proceedings from the 3rd DTS International Conference, Paris, France, May 22-23, 2025

Human-Machine Synergy and the Digital Future - Exploring Collaboration and Competition, Vol 2

Self-Leadership: The Key to Being Productive

Weitere Titel zum Thema