ROI

In ROI: Return On Imagination Why Daydreaming Can Solve All Your Marketing Problems, Dr. Darius McDougle challenges the data-only mindset and invites marketers to rediscover the power of play, ideation, curiosity, and creative risk-taking. Equal parts guidebook and manifesto, this work is a call to action for marketers ready to trade in templates for transformation and reclaim the ROI that only imagination can deliver.