Reject and Build

A significant portion of the country is actively seeking to avoid businesses that engage in ESG (Environmental, Social, and Governance) scoring, Diversity Equity & Inclusion (DEI) mandates, and overt woke politics. Enough is enough. This book is a guide for business owners on how to market themselves as a traditional, neutral, or patriot focused alternative. It covers messaging, finding like minded suppliers and payment processors, and attracting a loyal customer base that feels alienated by mainstream corporations.

Juli 2026, ca. 176 Seiten, Small Business, Bd. 4, Englisch
Endless Pursuit Publishers
979-8-232-91229-1

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