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CTO Sentinel

de Bruin E: Refactor

Refactor

The CTO's Guide to Reclaim Your Time and Multiply Your Output

The difference between winning and losing or success and failure is leadership. Step the F*ck Up makes leadership simple by offering one clear standard for how you live and lead. Discover a universal leadership system that has been proven across business, football, and life from Joe Moglia, former Chairman and CEO, TD Ameritrade, former Head Football Coach and Executive Advisor to the president and Chair Emeritus of Athletics at Coastal Carolina University. The principles, first coined on a football field, come to life through his stories from the trading floor, the boardroom, and the world of sports. The unique leadership lessons he shares in Step the F*ck Up are supported by a clear and concise system of self-knowledge, accountability, and compassion. The Moglia leadership principles in Step The F*ck Up are a way of life: If you follow them, you don’t just become a better leader, you live a life with integrity and purpose.

No Rules, One Standard

Step the F*ck Up

How the New Science of Mindset Can Transform Individuals, Teams, and Organizations

Cultures of Growth

Managing people has never been harder. Remote work, AI integration, generational friction and constant change have made the job almost untenable. But at its core, managing people comes down to an ongoing series of conversations -- and managers are overwhelmed by the sheer volume and variety of conversations every day. Most managers receive no management training before inheriting people to manage, and those who do often develop one or two approaches to these conversations and apply them universally. But the managers who consistently get the most from their teams are the ones who can read a situation clearly and shift their approach deliberately.Award-winning organizational psychologist and executive coach Dr. Jake Tuber introduces the Manager Conversations Framework - a practical tool that maps eight distinct postures managers can adopt across the dimensions that matter most in any interaction.Written for managers at every level - from first-time supervisors to senior leaders across every industry and sector - and packed with diagnostic tools, checklists and pro tips, this practical, research-backed guide has everything needed to help every manager become more effective.

The eight postures that make management conversations work (and how to choose the right one every time)

The Deliberate Manager

In The Admiral's Bookshelf-the third and final title in the Bookshelf series-Adm. James Stavridis, a leader in international business, national security, and global philanthropy, shares the books that facilitated his success. A guide to living and leading through reading, The Admiral's Bookshelf links twenty-five essential life lessons and leadership principles to the books that best illustrate them. Each chapter covers a single work of literature and showcases Stavridis' deft analysis of its significance and impact, as well as what he learned and how he used it to better himself. The result is a rewarding and compelling volume that shows how anyone can use expansive reading to develop essential skills and values for successful leadership.&nbsp;&nbsp;Stavridis' eclectic collection covers both fiction and nonfiction, ranging from explicitly instructive works to philosophy, history, biography, and memoir. It features classics such as Sun Tzu's The Art of War alongside lesser-known writings. The wisdom he gleans from these books and their parallels to his own life is often surprising and deeply resonant. He shows how Don Vito Corleone's success in The Godfather results from the same skills and priorities that benefited the Department of Defense under Donald Rumsfeld, how The Handmaid's Tale teaches one to think independently, and how leaders can learn patience from The Odyssey.&nbsp;&nbsp;The life of Admiral Stavridis, as he reveals it to readers book by book, chapter by chapter, and lesson by lesson, makes a compelling case for the importance of reading to acquire practical life skills and to enrich one's character. Stavridis offers sound advice on what and how to read, how to build an extensive personal library, and how to become wiser, savvier, and more resilient in positions of responsibility. Anyone seeking to become a better leader-or a better reader-will find The Admiral's Bookshelf an invaluable guide.&nbsp;&nbsp;

The Admiral's Bookshelf

In 1971, Surinder Arora stepped off a plane at Heathrow, a thirteen-year-old boy with limited English who was sent from the Punjab to find a future in a country so far from home. He had to learn a new language and discover shocking truths about his own family - all while working twice as hard as anyone else to prove his worth.

He never imagined that decades later, he would own the very skyline he first saw from the airplane window. From his early days as a waiter at the Penta hotel and trading on the Blackbushe market stalls to building a billion-pound empire, Surinder's journey is a masterclass in grit and Plan B thinking. Navigating the racial tensions of 1970s Britain, the 2008 financial crash and personal tragedy, he turned a struggle for survival into a legacy of hospitality.

Candid and inspiring, this is the definitive story of how one man conquered the high-stakes world of aviation hospitality.&nbsp;

Risk, Resilience and the Making of a Business Empire

Barefoot Billionaire

Build It and They Will Come

Rockstars and Rainmakers

An indispensable guide to dealing with disasters from one of today's foremost thinkers in crisis management, now updated with a new afterword "In a world marred by preventable miscalculation, Juliette Kayyem's The Devil Never Sleeps provides a playbook for making it out alive." -The New Yorker The future may be unpredictable, but nowadays, disasters are not. We live in a time of consistent catastrophe, where things more often go wrong than right. So why do we still fumble when crisis strikes? In The Devil Never Sleeps, Juliette Kayyem outlines a radical new way to prepare for disasters. Traditional principles of crisis management, focused on preventing disasters, are no longer viable. We need a forward-thinking approach that allows us to respond, recover, and build more resilience when crisis occurs. Drawing on her experience in national security and assessing real-life examples-from natural disasters like the California wildfires to human-made ones like airplane collisions-Kayyem identifies common lessons that can be implemented now to limit harm in the future. The Devil Never Sleeps is an essential guide for developing strategies that actually work in the face of perpetual catastrophe.

Learning to Live in an Age of Disasters

The Devil Never Sleeps

HBR Handbooks

The one primer you need to create, capture, and realize value in today's volatile and uncertain environment.No matter what business you are in, strategy plays a critical purpose and role in your company's success. But most leaders struggle to effectively define, let alone implement, a great "strategy." By ignoring essential elements in the process, they lead their companies toward confusion, misalignment, and underperformance.The HBR Strategy Handbook presents a new way to think about strategy that goes beyond simply identifying competitive advantage. Harvard Business School professor and strategy expert David J. Collis introduces the complete strategy landscape, a framework and process for making carefully coordinated choices that together ensure strategy is clear and actionable. He describes how to identify the most promising opportunities to pursue, forge a business model that maximizes value creation, craft a sustainable competitive position, and design an operating model to realize value over the long term. Building on decades' worth of work in the area, Collis offers detailed examples, tools, and reflection questions to help executives establish the best approach for their companies.Whether you're a CEO or a senior leader, or aspire to be one, the advice in this book will help you set your objective, define your scope, and execute for greatest impact.HBR Handbooks provide ambitious professionals with the frameworks, advice, and tools they need to excel in their careers. With step-by-step guidance, time-honed best practices, and real-life stories, each comprehensive volume helps you to stand out from the pack--whatever your role.

Everything You Need to Create and Execute a Winning Strategy

The Harvard Business Review Strategy Handbook

Most leaders think trust is an outcome of success. The best leaders know it is the driver.In an era defined by rapid change and AI disruption, organizations face a paradox: While AI and advanced tools promise unprecedented capability, the foundation needed to unlock that potential--trust--is eroding. Employees question the systems they are asked to use, customers doubt the brands they once relied on, and leaders struggle to keep pace with shifting expectations. As trust declines, so does the ability to innovate, adapt, and grow.In The Trust Advantage, Deloitte Consulting LLP principal Ashley Reichheld offers a timely and practical guide to rebuilding trust as a strategic asset. Drawing on years of research and the proprietary TrustID system she developed, Reichheld shows how trust can be measured, managed, predicted, and deliberately strengthened across your teams, customers, and partners. The book reframes trust not as an outcome but as the underlying operating system that drives performance and long-term value.Through rich case studies, essential insights, and real-world examples, Reichheld illustrates how organizations across industries have used trust to accelerate adoption of new technologies, deepen customer loyalty, and create resilient, high-performing cultures. She breaks down the components of trust into actionable levers, equipping leaders with tools to diagnose trust gaps and embed trust-building practices into everyday decisions. From navigating AI-driven change to aligning stakeholder expectations, the book reveals how trust can reduce friction and unlock momentum.At once insightful and practical, The Trust Advantage shows that in a world of constant disruption, trust is not a byproduct of success--it is the engine of it. Leaders who build it with intention will create the strongest, most enduring advantage of all.

What Really Drives Performance in the Age of AI

The Trust Advantage

Re-humanizing transformations in the AI era

Emotional Intelligence Power

Resonance is for anyone who understands that a narrow focus on the traditional leadership skills of analysis, strategy and execution is no longer sufficient, and wants to understand how to take their leadership to a whole new level.Our increasingly polarized world, where business, technology and the geopolitical landscape are moving at breathtaking speeds and burnout is at an all-time high, demands a new kind of leader, one who understands that strategic advantage depends on the one resource that hasn't kept up with the pace of change: the human nervous system.They want to learn how to steady their own system and that of others, for clearer thinking, bolder innovation and better decisions under pressure. Resonance helps leaders build neural intelligence by combining neuroscience, whole-body awareness and leadership development into clear, practical actions. It features examples drawn from high-stakes environments, a downloadable toolkit and guidance for coaches and leadership development professionals.Because people do their best work when they feel safe, seen and resourced.

How neural intelligence shapes leadership and performance

Resonance

Refactor

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