Raise the Bar Change the Game

From humble beginnings in post-war Britain to building a multinational technology business across Eastern Europe, Brian Marcel shares the lessons, failures, risks, and pivotal decisions that shaped his entrepreneurial journey. Originally written as a practical success primer for aspiring entrepreneurs, this updated edition expands the story into the modern era of AI, operational intelligence, and digital transformation. Through personal stories, business insights, and hard-earned lessons, Marcel explores what it really takes to build resilient companies, adapt to technological change, and stay ahead in a rapidly evolving world. Blending memoir, leadership philosophy, and business strategy, Raise the Bar, Change the Game offers practical wisdom for entrepreneurs, business leaders, and anyone seeking to turn setbacks into opportunities. This updated edition includes a new chapter: "From Barcodes to AI - and What It Takes to Stay Ahead."