Psychology of Financial Planning

UNCOVER WHAT MOTIVATES YOUR FINANCIAL PLANNING CLIENTS

Psychology of Financial Planning: The Practitioner's Guide to Money and Behavior offers financial planners a holistic and insightful handbook to getting into the minds and hearts of their clients to help them achieve their financial goals. In the book, you'll learn to facilitate both subtle and dramatic behavior changes by asking the right questions in the right way and taking your clients' backgrounds and personal histories into account.

The authors dive deep into five key areas of financial psychology with outsized influences on how we interact with money and deliver contexts, tools, and solutions that address counterproductive financial behaviors, flashpoints, beliefs, triggers, and cognitive biases. The book incorporates all of the required learning objectives for individuals pursuing a career in financial planning.

Some of the key topic areas include:

• Understanding your client's financial psychology,
• Getting the client to take action,
• Multicultural competence in financial planning,
• Principles of effective communication,
• Client and planner attitudes, values, biases,
• Behavioral finance in financial planning practice,
• Sources of money conflict,
• Principles of counseling in financial planning,
• Helping clients navigate crisis events.

A can't-miss roadmap to improving your ability to successfully advise clients, Psychology of Financial Planning: The Practitioner's Guide to Money and Behavior deserves a place on the bookshelves of financial planners everywhere.