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How do we know what's true? The bestselling author of The Rules of Contagion mines two millennia of knowledge to find out

Kucharski Adam: Proof / B

Proof

The Uncertain Science of Certainty

A New York Times and Sunday Times Bestseller Winner of the National Book Critics Circle Award 2025 Longlisted for the 2025 Financial Times &amp; Schroders Business Book of the Year Shortlisted for Foyles Non Fiction Book of the Year 2025 An eye-opening account of the tech arms race shaping out planet, from an award-winning journalist and AI insider to the world of Sam Altman and OpenAI When longtime AI expert and journalist Karen Hao first began covering OpenAI in 2019, she thought they were the good guys. Founded as a nonprofit with safety enshrined as its core mission, it was meant, its leader Sam Altman told us, to act as a check against more purely market forces. But the core truth of this massively disruptive sector is that it requires an unprecedented amount of proprietary resources: the 'compute' power of scarce high-end chips, the sheer volume of data that needs to be amassed at scale, the humans on the ground 'cleaning it up' for sweatshop wages throughout the Global South, and a truly alarming spike in the need for energy and water underlying everything. We have entered a new, ominous age of empire with OpenAI setting a breakneck pace, as a small group of the most valuable companies in human history try to chase it down. In exhilarating prose and with unparalleled access to those closest to Sam Altman, Hao recounts the meteoric rise of OpenAI and shows us the sinister impact that this industry is having on society.

Inside the reckless race for total domination

Empire of AI

To paraphrase Sir Winston Churchill, never has so much pornography been available to so many people for so little. This is the story of how the online adult industry has plummeted from its lofty heights of the late 1990s, when a savvy Web entrepreneur could charge premium prices to thousands of eager subscribers. It is also the story of how the law has completely failed to keep pace with the technological innovations that boosted and then savaged the online adult industry. It concludes by analysing the social impact of virtually unlimited pornography of every description, available to all ages at the click of a button. Useful reading for the general reader and for students and researchers involved with business strategy, the history of technology, cultural studies, sexuality, media studies and technology more generally.

Traditionally, the presence of pornography in American society has been mediated by two primary factors: legal restrictions and the relatively high cost of the product. The degree of legal restrictions on adult material has varied from era to era and community to community, but the porn premium has remained relatively constant. Given this, these should be heady days for adult business owners. Thanks to the Internet, distribution costs are virtually nil and even the most hardcore content is easily accessible in the smallest coastal hamlet and most rural farmhouse in America. Adult industry balance sheets should be bulging with profit. But in reality, far from it. The World Wide Web has completely eradicated both the legal restrictions and premium cost that used to govern adult industry economics. To paraphrase Sir Winston Churchill, never has so much pornography been available to so many people for so little. This is the story of how the online adult industry has plummeted from its lofty heights of the late 1990s, when a savvy Web entrepreneur could charge thousands of eager subscribers premium prices. It is also the story of how the law has completely failed to keep pace with the technological innovations that boosted and then savaged the online adult industry. It concludes with a detailed analysis of the social impact of virtually unlimited pornography of every description, available to all ages at the click of a button.Accessible to the general reader, this book will appeal to those who want to know more about the adult entertainment industry in America and will prove useful reading for students and researchers involved with a wide variety of academic disciplines including business strategy, the history of technology, cultural studies, sexuality, media studies and technology more generally.

The Pornography Business

We are becoming more and more divided in how we see the world. Why is it some people think so differently to the way others do?Bringing together for the first time startling new evidence from neurobiology, psychology, philosophy, behavioural economics and more, Marius Ostrowski takes us on an eye-opening tour of the mind and the surprising factors that shape not just what we think but how we think. Ostrowski breaks down the different elements of our thinking into ten 'thinker-types' that help us understand ourselves and everyone around us. These ten distinct mindsets, from the 'hot-head' to the 'improviser', coined by Ostrowski, are profiles we all fall within. Some overlap, others clash. They are neither 'good' nor 'bad', but understanding where we and others fit can be transformative.Through these ten ways of thinking, Ostrowski gives us remarkable insight into our own minds as well as those who think differently to us, and reveals how we might even change our minds for the better. How We Think is the essential thinking about thinking.

A big idea book about how the world around us shapes how we think and defines the ten different 'thinker types' we all inhabit

Ten Thinker-Types to Understand Ourselves and Those Around Us

How We Think

ONE OF NEW SCIENTIST'S BEST BOOKS OF THE YEAR SO FAR : 'Serious and impressive ... Critchlow deserves praise for her rigour and optimism'THE INSTANT SUNDAY TIMES BESTSELLER Discover the powerful, practical and optimistic guide to strengthening your mind for the modern world and thriving in the age of AI, from acclaimed neuroscientist and Sunday Times bestselling author Dr Hannah Critchlow. 'An engaging, accessible and optimistic look at how neuroscience can help us navigate the challenges of this century.' - Daily Mail 'Full of fascinating new research. Profoundly empowering.' - Professor Hannah Fry, bestselling author of Hello World How do we nurture our brains - and our children's brains - so we have the resilience to thrive during the coming wave of technological and societal change? How can we keep up in the face of AI? The 21st Century Brain provides the answers. In her empowering and practical new book, bestselling neuroscientist Dr Hannah Critchlow takes you on a journey through the fascinating landscape of the latest neuroscience research, detailing how we can develop the essential human skills that technology cannot replace - and that matter most for personal fulfilment, wellbeing and long-term success. Grounded in the latest science, you'll discover how to strengthen and future-proof essential skills, including: <ul><li>Emotional intelligence and collaboration</li><li>Imagination, creativity, and flexible thinking</li><li>Long-term thinking and decision-making</li><li>Adaptability and mental resilience</li><li>Intuition, loyalty, and connection</li></ul> Writing in her informative and accessible voice, Dr Critchlow shows why our greatest strengths lie not in competing with machines, but in becoming more fully human. Blending fascinating research with practical advice and simple brain exercises, The 21st Century Brain is the must-read guide to navigating rapid technological change with confidence. 'Fascinating neuroscience that is also a guide to modern life ... Brilliant. - Dr Darragh Ennis, neuroscientist and professional quizzer 'A vital book for understanding how our brains can adapt and thrive in an age of innovation.' - Joseph Jebelli, bestselling author of The Brain at Rest

Cutting edge neuroscience to help us navigate the future

The 21st Century Brain

'A masterpiece and a timeless document for those who want to see what science is all about: faith, focus, patience and hard work,' - Wim Hof Unlock the secrets to your health and happiness with the power of the vagus nerve The 200,000 fibres of the vagus nerve vibrate in tune with your health like the instruments of an orchestra. When your vagus nerve is harmonious, you thrive; when it is not, you suffer from poor sleep, low mood, pain, and chronic illness. In The Great Nerve, Dr Kevin Tracey's pioneering research reveals how the vagus nerve is linked to regulating the immune system and your overall health. Learn how to support this vital nerve and uncover the truth behind stimulating strategies such as ice baths, meditation, exercise, and breathwork. Discover the extraordinary science that promises to transform healthcare, where computer chips may regulate blood sugar, and electrical implants may replace medications forever. The Great Nerve not only revolutionizes how we will understand and treat disease: it gives us unprecedented hope for our health.

The New Science of the Vagus Nerve

The Great Nerve

Unlock the wisdom and knowledge within the depths your mind - Nancy Kline shows you how with theories and practical sessions, as well as results from its use in business leadership, coaching, team development and personal relationships. Nancy Kline has identified 10 behaviors that form a system called a Thinking Environment™, a model of human interaction that dramatically improves the way people think, and thus the way they work and live. Listening - the quality of people's attention for each other - is the core of this method. Most people think they listen well, but they rarely do - not at this level. Listening this way is a radical act. The power of effective listening is recognized as the essential tool of good management. In this book, Nancy Kline describes how we can achieve this, and presents a step-by-step guide that can be used in any situation. Whether you want to have more productive meetings, solve business problems, create bold strategies, or build stronger relationships, this book offers you a new world of possibilities. From blue chip companies developing high-powered teams to individuals seeking personal growth, a Thinking Environment has come to mean transformation of the highest quality. Contents include: -&nbsp;Part One:&nbsp;A Thinking Environment -&nbsp;Part Two:&nbsp;Creating a Thinking Environment -&nbsp;Part Three:&nbsp;The Thinking Society -&nbsp;Part Four:&nbsp;A Thinking Future

Listening to Ignite the Human Mind

Time to Think

'The book we need right now ... Essential reading' Professor Tom Ellis, Imperial College London 'Raises some of the most challenging philosophical and ethical issues that humankind has ever had to address' Sunday Times 'A fascinating read ... I throroughly recommend for all audiences' Professor Mumtaz Patel, President of the Royal College of Physicians Imagine a future where we grow houses rather than build them. Where smartphones are living, clothing has opinions, and all human knowledge fits into a speck of DNA. A world where disease is a thing of the past, and the human lifespan is dramatically extended. To achieve this, says Adrian Woolfson - founder of the genome writing company Genyro - we must transform biology into a predictive, programmable engineering material. That means decoding the generative grammar of DNA: the language of life itself. It may then be possible to author genomes - and, if we choose, even rewrite our own. We are at the cusp of a technological revolution, driven by the convergence of artificial intelligence and synthetic biology. Currently at the scribbling phase - writing the genomes of viruses, bacteria and yeast - we will eventually author the genomes of extinct and never-before-realised species. Life will become computable, detached from its past, and no longer bound by Darwinian evolution. While offering extraordinary opportunities, this power also carries great risk and it is vital for everyone to understand what the future might hold. Genome writing can help preserve the planet, but may also undermine human nature and disrupt ecosystems. Bold, visionary and deeply original, On the Future of Species is an essential guide to how we should navigate this astonishing new world, offering a moral compass to help us do so safely, wisely and ethically. -- 'Explores the profound opportunities and challenges that arise when we turn evolution upside-down' John-Arne Rottingen, CEO of The Wellcome Trust 'An intriguing and disturbing analysis of a biological revolution' Guardian

Authoring Life by Means of Artificial Biological Intelligence

On the Future of Species

A Biography

Friction

"An absolute must-read for anyone interested not just in big tech, but in what it takes to not lose your soul in modern-day America." —Naomi Fry, staff writer at The New YorkerA whip-smart, darkly funny, and timely memoir of one woman’s twelve years inside Google and her transformation from insider to dissenter as the company’s ideals begin to unravel from within.When Claire Stapleton joined Google in 2007, it felt like stepping into a worldview as much as a job. The company offered not just a career, but a moral project. In the heady early years of Big Tech and when Google’s in-house slogan was “Don’t be evil,” it was easy to believe that technology wasn’t just changing the world—it was going to fix it.Stapleton quickly became known as the “Bard of Google,” pulled into the rooms where the company narrated itself—writing speeches, blog posts, and executive communications for leaders including Larry Page. As she rose through increasingly rarefied roles, from the storied Creative Lab to YouTube marketing, she helped shape the myth from the inside.But as the gap between Google’s ideals and its reality widened, the dissonance became impossible to ignore. In 2018, amid outrage over the company’s handling of sexual harassment, Stapleton helped organize the 20,000-employee Google Walkout—a defining rupture in Silicon Valley’s self-image that The New York Times called a “watershed moment in tech.” Overnight, she became a public face of employee revolt—and no longer someone the company could neatly fold back into its story.Sharp, witty, and unsparing, Don’t Be Evil is an insider’s account of how power actually works—and a deeper reckoning with the stories we tell about work, purpose, and ourselves. In a culture that collapses identity into work, and as tech elites blur the line between private authority and public life, it asks: how much can you change from within—and when is it time to walk away?

A whip-smart, funny, and timely memoir about one worker’s 12 years at Google and her journey from buying in to buying out, and being radicalized in a sea of false promises, fake work, and bad bosses.Hugely clever and uncanny, Don't Be Evil&nbsp;is a biting look back at a surreal era in tech, asking: How do we disentangle ourselves from work, when work demands our whole self? For readers of How to Do Nothing and Careless People, Stapleton's candid book grapples with what it means to find a sense of identity and power beyond our jobs, in a culture that tells us our career is who we are.

Bad Bosses, Fake Promises, and My Escape from Big Tech

Don't Be Evil

'Eric Schlosser changed the way we ate' Guardian 'Irresistible . . . frighteningly convincing . . . channelling the spirits of Upton Sinclair and Rachel Carson' San Francisco Chronicle This landmark work of reportage exposed how a handful of fast-food giants came to dominate America and remake the world in their image: eroding wages, damaging consumers' health and wrecking the environment. From talking to workers at meatpacking plants with shocking safety records to revealing the tactics used to target ever-younger customers, Eric Schlosser's blend of humane storytelling and meticulous research encouraged millions to question the industrial food system, and to rethink the way they eat.

The Dark Side of the All-American Meal

Fast Food Nation

Die Comicothek der Philosophie

Was ist wahr ...
... und was ist falsch? Das ist gar nicht immer so leicht auseinanderzuhalten. Wir werden mit fake news belogen oder lügen uns selbst in die Tasche, machen uns Illusionen. Außerdem gibt es gar nicht so viel, was wir wirklich wissen. Auch die Wissenschaft pirscht sich oft nur langsam an eine Gewissheit heran, die dann manchmal wieder gar nicht mehr so gewiss ist. Selbst die formellen Methoden der Wahrheitsfindung, Logik und Mathematik, sind nicht so sicher wie sie scheinen. Und dann ist da noch die Moral: Müssen wir wirklich immer die Wahrheit sagen? Und sagen wir wirklich die Wahrheit, wenn wir verkünden, was wir nicht wissen, aber glauben?
Kurz, die Sache mit der Wahrheit ist gar nicht einfach. Aber wichtig, wenn wir uns in der Welt orientieren wollen.

Alle Grundthemen und ­-begriffe der Philosophie im Comic
Die Bücher dieser neuen Reihe stellen verständich wichtige Themen der Philosophie vor. Sie gehen philosophischen Fragen anhand konkreter Beispiele nach, anhand von Mythen und Texten berühmter Philosophen - in Comicform.

Was ist wahr ...
... und was ist falsch? Das ist gar nicht immer so leicht auseinanderzuhalten. Wir werden mit fake news belogen oder lügen uns selbst in die Tasche, machen uns Illusionen. Außerdem gibt es gar nicht so viel, was wir wirklich wissen. Auch die Wissenschaft pirscht sich oft nur langsam an eine Gewissheit heran, die dann manchmal wieder gar nicht mehr so gewiss ist. Selbst die formellen Methoden der Wahrheitsfindung, Logik und Mathematik, sind nicht so sicher wie sie scheinen. Und dann ist da noch die Moral: Müssen wir wirklich immer die Wahrheit sagen? Und sagen wir wirklich die Wahrheit, wenn wir verkünden, was wir nicht wissen, aber glauben?
Kurz, die Sache mit der Wahrheit ist gar nicht einfach. Aber wichtig, wenn wir uns in der Welt orientieren wollen.

Alle Grundthemen und ­-begriffe der Philosophie im Comic
Die Bücher dieser neuen Reihe stellen verständich wichtige Themen der Philosophie vor. Sie gehen philosophischen Fragen anhand konkreter Beispiele nach, anhand von Mythen und Texten berühmter Philosophen – in Comicform.

Wahrheit

Proof

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