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Anon A: Project B

Project B

THE THIRD MIRROR A Parable of Entrepreneurial Accountability

What if the mirror you've been avoiding is the one that could save your business?
Denise built her fitness empire on the image of perfect control, until pregnancy threatened to shatter everything she'd worked for. Tez spent eighteen months pitching investors who didn't understand his vision for serving underbanked communities. Carolyn had thirty years of expertise helping families navigate social services, but couldn't figure out how to turn that knowledge into a consulting business.
Three entrepreneurs. Three crises. Three different ways of avoiding the same fundamental question: What happens when the story you've been telling about your business no longer matches the reality you're living?
Through the metaphor of three mirrors, this modern business parable reveals why sustainable success comes not from projecting perfection, but from honest self-assessment and community accountability. When Denise, Tez, and Carolyn stop running from their limitations and start building businesses around their authentic strengths, they discover something more powerful than individual achievement, the ability to create lasting impact through transparent collaboration.
Perfect for entrepreneurs who are tired of pretending they have it all figured out and ready to build something real, The Third Mirror offers a practical framework for turning vulnerability into competitive advantage and isolation into sustainable community.
Sometimes the most sustainable thing you can build is the courage to see yourself clearly and the wisdom to grow from what you find there.

A Parable of Entrepreneurial Accountability

The Third Mirror

This engaging and important book is a must-read for the design professionals, educators and policy-makers who will be instrumental in imagining and implementing the new techniques, capabilities and resources required to take design forward for the next fifteen years.

This engaging and important book is a must-read for the design professionals, educators and policy-makers who will be instrumental in imagining and implementing the new techniques, capabilities and resources required to take design forward for the next fifteen years.

Changing the World by Design

The New Design Agenda

Every satisfying business has the same five vital signs. Most owners never see them.

Revenue is growing. The team is busy. Customers keep coming in. Everything looks fine-until it isn't. The account runs dry. The biggest client leaves. The margins collapse. And the owner is left wondering: How did I miss this?

You didn't miss it. You were never taught what to look for.

Before the Flatline is a diagnostic manual for business owners, built from 25 years of turning around failing operations across five continents. Author Lukas Swid was the person companies called when a division was bleeding out-from Shanghai to São Paulo to small-town America-and the pattern was always the same: the numbers looked fine on the surface while the business was already dying underneath.

Inside, you'll learn the five Business Vital Signs every owner should monitor and how to read them before a crisis hits. Why revenue growth can actually be a warning sign of impending failure. How to diagnose cash flow hemorrhaging, customer concentration risk, and margin erosion in real time. The exact patterns that repeat in every failing business, regardless of industry or geography. Real turnaround stories from international operations that were weeks from collapse. A practical framework you can apply to your own business starting today.

This isn't theory. It's not a motivational playbook. It's pattern recognition from someone who has been inside hundreds of businesses at their most vulnerable-and learned to spot the fractures before they become fatal.

For small business owners, startup founders, CFOs, business advisors, and anyone who'd rather prevent a crisis than survive one.

Before the Flatline

A strategic guide to using color psychology and numerology to amplify wealth, influence, and success - blending science, psychology, and practical business strategy for maximum financial impact.

Unlocking Wealth and Success

The Color & Number Code

A transformational guide for individuals who feel called to build something meaningful beyond their day job, this book speaks to those who sense a deeper pull toward purpose but are unsure how to move forward without abandoning responsibility or stability.
Rooted in faith and informed by real-world experience, this work blends practical strategy with reflective insight to help readers recognize the gifts they already possess and understand how those gifts translate into viable work. Rather than promoting haste or unrealistic outcomes, the book emphasizes discipline, integrity, and steady growth as essential foundations for sustainable entrepreneurship.
Designed to be both read and worked through, the book is accompanied by a companion workbook that deepens the experience through guided prompts, space for reflection, and intentional exercises. Together, the book and workbook support readers in clarifying direction, strengthening self-trust, and applying insight in a way that feels grounded and manageable.
Each chapter invites readers to pause, assess, and take intentional action, addressing mindset, habits, identity, and the often unseen inner work required to build something that lasts. Readers are encouraged to examine motivations, refine focus, and make thoughtful decisions that honor both their calling and their current season of life.
This is not a guide for chasing trends or quick success. It is an invitation to build from within, develop capacity over time, and steward vision responsibly. Whether you are exploring a side venture or actively laying the foundation for independent work, this book and its workbook companion offer clarity, encouragement, and practical tools to help you move forward with confidence, patience, and purpose.

A Proven Path To Entrepreneurial Success

Nine To Five On The Side

In the competitive landscape of emergency services in Connecticut before the 1980s, one man's ambition transformed the industry, igniting fierce rivalries and shaping regulations that would define the future of ambulance operations and pre-hospital patient care.
Ambulance Wars delves into the tumultuous world of emergency medical services, focusing on the fierce competition that arose among ambulance operators. Harvey Kagan, a driven entrepreneur, purchased a fledgling ambulance company in 1965 and muscled it to dominance through relentless ambition and aggressive tactics. His rise to power garnered admiration and condemnation, sparking controversies that were the catalyst for increased regulatory oversight of the EMS sector.
Meanwhile, Henry Moore, a young man with dreams of success, stumbled into the ambulance business after a chance encounter with an ambulance driver. His journey from assistant sales manager to EMT revealed the harsh realities of the industry and the fierce competition he had underestimated. When he crossed paths with Kagan in 1977, a rivalry was born, marked by intense competition, an unexpected partnership, and a betrayal that would impact the Connecticut ambulance industry.
Ambulance Wars chronicles the evolution of emergency medical services in central Connecticut, tracing its roots from the 1800s to the pivotal adoption of the 911 system in the 1980s. Through the lens of Moore's aspirations and challenges, readers will gain insight into the complexities of the ambulance industry and the personal stories that intertwine with its history. This gripping narrative not only highlights the struggles of those in the field but also reflects the broader societal changes that influenced the development of EMS in America.

The Battle for Patients

AMBULANCE WARS

I was born in 1948 in Montclair, New Jersey. I suppose you can call me a "Baby Boomer". I retired at age of 72 after a 49-year business career, including five years as a US Army officer. Throughout my life, I have witnessed many changes and events that have greatly affected me. I have shared many of my experiences and observations, and learned a lot. They were all a big part and parcel of my "incredible journey."

This book takes the reader back to my roots, tracing my grandparents, my early years, high school, college, my military career, my life as a technology executive, and my work at one of the world's premier private equity firms, Insight Venture Partners. It also captures a wonderful "love" story I have been blessed to have and share with my bride, Jackie, and our two dear children.

This book has, in an interesting way, been a catharsis, but equally important, a lifelong goal and aspiration. Many of the people whom I mentioned have helped shape and inspired me to write this book. I have always been passionate about my work and have never relied on "luck" to succeed. It was always about the hard work, the long hours, and the many wonderful people I met along this "unforgettable journey." There are several life lessons I hope the reader will take away that may make their life more inspiring, provocative, and meaningful.

I attempted to "connect the dots" over the more than seventy-five years of my wonderful life. Through the glorious highs, humbling lows, triumphs, and setbacks, I hope the reader will find my "incredible journey" engaging, surprisingly unlikely, and utterly unimaginable - as I have. It is finally on paper!
George Naspo - February 2026

The author can be contacted at: gnaspo@gmail.com

An Unforgettable Journey

What if the most radical thing you could do today was simply to turn up-as yourself?
 
 In a world obsessed with performance, perfection, and personal branding, Turning Up is a call to something deeper: presence, purpose, and connection. This book invites you to rediscover your place in the human system - not as a lone actor, but as a vital part of a living, breathing network. It's not about being the best. It's about being real. And being the difference.
 
 This is our moment to turn up and be the difference: one moment, one choice, one connection at a time.
 
 Inside, you'll discover:Why "just be yourself" is harder-and more powerful-than it sounds
How to move from self-doubt and comparison to genuine self-awareness and self-acceptance
Practical exercises and thought experiments to help you see yourself (and others) more clearly
How to make a positive difference - one moment, one choice, one connection at a time




 
 Turning Up: Taking Your SELF to Work is your invitation to break the mould. Ian Harrison, co-author of The Enabling Manager, skilfully guides the reader drawing on an eclectic range of ideas from philosophy, religion and science, and decades of experience helping leaders and teams thrive. He exposes the myths that keep us stuck and offers a practical, compassionate roadmap for showing up as your true self at work and beyond.
 
Ready to be the difference? Order your copy of Turning Up: Taking Your SELF to Work and start your journey today.

Taking Your SELF to Work

Turning Up

the Human Hedge

'In an age where negotiation is often reduced to clever tactics, aggressive bargaining, and short-term advantage, this book offers a return to something deeper, older, and far more enduring. 'Negotiation, Diplomacy &amp; Soft Power: A Kautilyan Approach for Business Leaders' invites the reader to rediscover the timeless wisdom of Acharya Kautilya and reinterpret it for the complex realities of modern leadership.

Drawing from the Arthashastra, the Bhagavad Gita, Buddhist thought, and India's rich civilizational heritage, Dr. Aurobindo Ghosh presents negotiation not as confrontation, but as an art of balance. Here, persuasion replaces coercion, patience tempers ambition, and strategy walks hand in hand with ethics. The classical framework of Sama, Dama, Danda, and Bheda is translated into contemporary contexts of corporate leadership, global diplomacy, human resource management, and institutional governance, revealing its striking relevance even today.

This book demonstrates how soft power rooted in culture, credibility, and moral authority creates influence that outlasts force. Through thoughtful analysis, modern case illustrations, and philosophical clarity, it shows how leaders can negotiate firmly without arrogance, strategically without deceit, and successfully without sacrificing integrity.

Designed for business leaders, diplomats, policymakers, scholars, and serious students of leadership, this volume completes the triad of ethics, strategy, and diplomacy in Ghosh's Management Series. It is not a manual of tricks, but a guide to wisdom in action.

For those who believe that true leadership lies not in dominating others but in shaping harmony, this book offers a quiet yet powerful compass.

A Kautilyan Approach for Business Leaders | Ghosh's Management Series Vol III: A Kautilyan Approach for Business Leaders |

Negotiation, Diplomacy & Soft Power

In analyzing how business interacts with the evolution of economic, technological and political systems over the long term, the book provides a unique method to understand this increasingly vital topic. Updated to incorporate more detail on management theories, the new edition also brings the story up to date to the era of global crisis and financialization.With a chronological approach and led by globally-recognized experts on business history, this is essential reading for all business students and scholars looking at the past and towards the future.

In this textbook, expert authors Amatori and Colli present businesses as the key driver of economic change and development. In analyzing how business interacts with the evolution of economic, technological and political systems over the long term, the book provides a unique method to understand this increasingly vital topic. Updated to incorporate more detail on management theories, the new edition also brings the story up to date to the era of global crisis and financialization.With a chronological approach and led by globally-recognized experts on business history, this is essential reading for all business students and scholars looking at the past and towards the future.

Complexities and Comparisons

Business History

Project B

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