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Product Innovation in the Global Fashion Industry

Herausgegeben von:Byoungho Jin|Elena Cedrola

Inhalt

As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to solve the needs and concerns of the end-users. In doing so, this book categorizes product innovation into three levels—materials, style and product development—and aims to present the broader scope of innovation in the global fashion industry with the hope that other sectors can learn from these developments and be inspired. <br/>

Bibliografische Angaben

November 2017, Palgrave Studies in Practice: Global Fashion Brand Management, Englisch
PALGRAVE PIVOT
9781137523495

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