Proceedings of The Social Sciences International Research Conference 2025

This book brings together papers from the Social Science International Research Conference (SSIRC) 2025, a global forum hosted by North-West University, South Africa, that brings together scholars, practitioners, and emerging researchers to explore the evolving landscape of social sciences in the age of artificial intelligence.Focusing on the theme “Social Sciences Research in the AI Era: Opportunities, Challenges and Threats,” the papers explore contemporary issues across business management, finance, economics, law, human resource management, marketing, education, and emerging technologies.This volume offers valuable perspectives for academics, policymakers, and professionals navigating the intersection of social sciences and technological innovation.