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Springer Proceedings in Business and Economics

Nga Thi Hong Nguyen

José António C. Santos

Vijender Kumar Solanki

Anh Ngoc Mai

Proceedings of the 5th International Conference on Research in Management and Technovation

ICRMAT-2024

&lt;p&gt;Analyzing the Role of Corporate Social Responsibility in the Interaction between Corporate Reputation and Enterprise Risk Management: Evidence in SMEs in Vietnam.- Factors Affecting Financial Distress of Enterprises: Evidence from Basic Chemical Enterprises Listed in Vietnam.- Components Affecting the Adoption of Innovative Management Accounting Tools.- Impact of Financial Structure on Firm Performance of Listed Firms on Vietnam Stock Market: Moderating Role of Financial Risk.- Impacts of Household Norms and Environmental Benefits on Energy Saving Behaviour.- Do the Individualized Differences in the Student; Age, Gender, Marital Status, Work Experience, and Educational Qualification Affect FOMO.- Manager Awareness and Stakeholders' Pressures toward the Implementation of Environmental Cost Management Accounting in Vietnamese Manufacturing Enterprises.- Factors Affecting Credit Card Usage Behavior among Hanoi Students: The Mediating Role of Impulsive Buy-ing Behavior.- The impact of corporate social responsibility on employee engagement and intention to quit: A survey of small and medium enterprises in Hanoi.- Corporate Governance, Corporate Social Responsibility and Intellectual Capital Efficiency: Empirical Evidence from Panel Data of Vietnamese Joint Stock Commercial Banks.&lt;/p&gt;


Why we need less science and more art in marketing

The Art in Marketing

THESE ARE THE PRODUCTIVITY INSIGHTS YOU NEED TO GET AHEAD WHAT DO PRODUCTIVE PEOPLE KNOW THAT THE REST OF US DON'T? Do they have a secret recipe for success? Is there a special alchemy to being productive? The 50 secrets in this book will help you become the kind of person who gets things done - fast and efficiently. Every one of the 50 secrets in this book contains 3 strategies you can put into practice right now to get better results. Some of the ideas will surprise you, all will inspire you. Put these simple strategies together and you have a recipe for professional success, a formula that will unlock your leadership potential. Productivity made easy Whether you want to improve your efficiency, clear your desk, or just get on top of your work, this book provides the tools and techniques you need to be more productive. With dedicated sections on having a productive attitude, managing specific projects, aids to productivity and productivity in action, it gives you everything you need to know. Being productive isn't about being innately gifted. It's about applying deliberate practice towards a goal, and by doing that, changing your brain&nbsp;and&nbsp;your abilities.&nbsp;Secrets of Productive People&nbsp;reveals the things you need to know to join the ranks of highly productive people. ABOUT THE SERIES Secrets&nbsp;books are designed to be easy to incorporate into your daily life. They boil down the essentials of important topics into short, quick lessons giving expert advice on a wide range of challenges that you can apply instantly. Each chapter outlines one of the 50 secrets and gives three strategies for putting the ideas into action. Whether you want to improve your efficiency, clear your desk, or be on top of your work, these books give the answers you're looking for.

50 Unmissable Productivity Insights

Secrets of Productive People

Tourism, Hospitality & Event Management

This book provides a critical, systemic analysis of the challenge of food waste and its drivers in hospitality operations. It reviews existing approaches to mitigating food waste in catering services and highlights best practices in effective mitigation. It also discusses the determinants of the broader adoption of effective approaches to food-waste management across the sector and within the various geographical markets of out-of-home food consumption.This book is suitable for academics in the hospitality and tourism field as well as for professionals such as hotel and restaurant managers. It can also be used in undergraduate and postgraduate classes in hospitality management.

This book provides a critical, systemic analysis of the challenge of food waste and its drivers in hospitality operations. It reviews existing approaches to mitigating food waste in catering services and highlights best practices in effective mitigation. It also discusses the determinants of the broader adoption of effective approaches to food-waste management across the sector and within the various geographical markets of out-of-home food consumption.This book is suitable for academics in the hospitality and tourism field as well as for professionals such as hotel and restaurant managers. It can also be used in undergraduate and postgraduate classes in hospitality management.

Opportunities for Sustainable Management

Food Waste in Hospitality Operations

The Human-Centric Leader

Renommierte Wissenschaftlerinnen und Wissenschaftler und Führungskräfte untersuchen in diesem Buch entlang der Phasen des Marketingmanagementprozesses die Grundlagen, Konzepte, Instrumente, cross-funktionale Schnittstellen und Wirkungen eines nachhaltigen Marketing und präsentieren Lösungsoptionen zur Generierung eines Kunden- und Wettbewerbsvorteils unter Beachtung von Nachhaltigkeitsanforderungen. Die Herausgeber verfolgen eine systematische Zusammenführung der Ergebnisse aus Wissenschaft und Praxis. Ihr Ziel ist es, einen Impuls für den Wissenstransfer zwischen Wissenschaft und Praxis zu geben, damit die innovative und wirkungsvolle Umsetzung eines Sustainable Marketing im Unternehmensalltag weiter voranschreitet. 
Für die 2. Auflage wurden eine Reihe von Beiträgen überarbeitet und eine Vielzahl von Autorinnen und Autoren aus Wissenschaft und Praxis mit neuen Expertisen aufgenommen. Neben aktuellen Beiträgen und Cases zu einzelnen Entscheidungstatbeständen und Transformationsstrategien des Sustainable Marketing Management (Produktinnovationen, Markenführung, Pricing, Logistik, Nudging, Kommunikation) werden auch ausgewählte cross-funktionale Schnittstellen adressiert.Der Inhalt<ul><li>Grundverständnis und situativer Kontext des Sustainable Marketing</li><li>Entwicklung einer nachhaltigen Marketingkonzeption</li><li>Managementherausforderungen eines Sustainable Marketing (ökologische, soziale und ökonomische Zielinhalte; der politische und rechtliche Kontext)</li><li>Cross-funktionale Schnittstellen eines Sustainable Marketing (u.a. Controlling, Accounting, Corporate Communications)</li><li>Umsetzung von nachhaltigen Marketingstrategien mit Praxisbeispielen aus der Automobil-, Telekommunikations-, Konsumgüterbranche und dem Handel sowie von öffentlichen Mobilitätsdienstleistern und innovativen Stiftungen u.a.m.</li></ul>Die Herausgeber 
Prof. Dr. Dr. h.c. mult. Heribert Meffert ist Professor der Betriebswirtschaftslehre, insbesondere Marketing, und emeritierter Direktor des Instituts für Marketing am Marketing Center Münster (MCM) der Westfälischen Wilhelms-Universität Münster. Prof. Dr. Peter Kenning&nbsp;ist Inhaber des Lehrstuhls für Betriebswirtschaftslehre, insbesondere Marketing, an der Heinrich-Heine-Universität Düsseldorf. Zudem berät er seit 2018 als Mitglied des Sachverständigenrats für Verbraucherfragen (SVRV) die Bundesregierung zu verbraucherpolitischen Fragen. Prof. Dr. Manfred Kirchgeorg ist Direktor des Centers für nachhaltige marktorientierte Unternehmensführung an der HHL Leipzig Graduate School of Management. Er promovierte zum Thema "Marktorientiertes Umweltmanagement" und habilitierte über "Marktstrategisches Kreislaufmanagement" an der Westfälischen Wilhelms-Universität Münster.

Dieses Buch untersucht entlang der Phasen des Marketingmanagementprozesses die Grundlagen, Konzepte, Instrumente, cross-funktionale Schnittstellen und Wirkungen eines nachhaltigen Marketing und präsentiert Lösungsoptionen zur Generierung eines Kunden- und Wettbewerbsvorteils unter Beachtung von Nachhaltigkeitsanforderungen. Die Herausgeber verfolgen eine systematische Zusammenführung der Ergebnisse aus Wissenschaft und Praxis. Ihr Ziel ist es, einen Impuls für den Wissenstransfer zwischen Wissenschaft und Praxis zu geben, damit die innovative und wirkungsvolle Umsetzung eines Sustainable Marketing im Unternehmensalltag weiter voranschreitet.Für die 2. Auflage wurden einige Beiträge überarbeitet und eine Vielzahl von Autoren aus Wissenschaft und Praxis mit neuen Expertisen aufgenommen. Neben aktuellen Beiträgen und Cases zu einzelnen Entscheidungstatbeständen und Transformationsstrategien des Sustainable Marketing Management (Produktinnovationen, Markenführung, Pricing, Logistik, Nudging, Kommunikation) werden auch ausgewählte cross-funktionale Schnittstellen adressiert.

Grundlagen und Cases

Sustainable Marketing Management

Haufe Fachbuch

Das Playbook für erfolgreiche Abomodelle: Mit Wachstumsstrategien und Best Practices von 50 führenden Unternehmen

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Organisation und Pädagogik

Der Begriff der Innovation adressiert das Neue, zielt auf Verbesserung bestehender Lösungen für technologische oder soziale Herausforderungen und setzt die Generierung, Übersetzung und Anwendung neuen Wissens voraus. Grundlage für Innovation sind Kreativität und Offenheit im individuellen, kollektiven und organisationalen Kontext. In Organisationen ist Innovation daher eng mit organisationalem Lernen verknüpft. Im vorliegenden Jahrbuch wird das Thema Organisation und Innovation aus organisationspädagogischer Perspektive sowohl theoretisch als auch empirisch anhand folgender Schwerpunkte diskutiert: Gesellschaftliche Transformation und organisationale Innovation&nbsp; Organisationale Gestaltung und Innovation&nbsp; Organisationales Lernen und Innovation&nbsp; Organisationale Innovation zwischen Erfolg und Scheitern&nbsp;Die Herausgeber*innen&nbsp;Prof. Dr. Stephan Gerhard Huber&nbsp;ist Universitätsprofessor für Leadership, Quality Management und Innovation, Inhaber des Exzellenz-Lehrstuhls an der Johannes Kepler Universität Linz, Leiter des Instituts für Bildungsqualität und Bildungsinnovation in der Schweiz und Leiter der Arbeitsgruppe Personal-, Organisations- und Systementwicklung des Leibniz Instituts IPN Kiel/Berlin.Prof. Dr. Claudia Fahrenwald ist Hochschulprofessorin für Organisationspädagogik mit Schwerpunkt Schulentwicklung an der Pädagogischen Hochschule Oberösterreich. Sie ist Mitherausgeberin der Reihe Organisation und Pädagogik sowie Co-Convenor des Networks Organizational Education der ECER.&nbsp;Prof. Dr. Andreas Schröer ist Universitätsprofessor und Leiter der Abteilung Organisationspädagogik an der Universität Trier. Er ist Mitherausgeber des Handbuchs Organisationspädagogik und der Reihe Organisation und Pädagogik im Springer Verlag sowie Co-Convenor des Networks Organizational Education der ECER.

Jahrbuch der Sektion Organisationspädagogik

Organisation und Innovation

Palgrave Studies of Entrepreneurship and Social Challenges in Developing Economies

This book focuses on reflexivity as applied to entrepreneurship in the countries of the Global South. Specifically, reflexivity represents a sociological notion designed to explain the structures of human beliefs; however, its usefulness in business and entrepreneurial frameworks is a gap to be filled.The incorporation of reflexivity into entrepreneurship studies provides an inclusive overview of the psychological aspects inherent to nascent entrepreneurs as well as their attitudes, thought processes, values, assumptions, prejudices, and habitual actions.&nbsp;Divided into sections on theory and practice, the text considers the fact that entrepreneurs in the Global South benefit from distinctive and diverse institutional peculiarities in contrast to the nations of the Northern Hemisphere. This group of particularities is strongly influenced by historical, political, cultural, and economic factors.&nbsp; These factors have historical roots manifested in the role of government, the collaboration between companies and universities, the choice to use a language, the development of cultural heritage, and ethical values.&nbsp; These combined factors and particularities have contributed to the presence of problems such as corruption, inequality, and political instability, as well as geopolitical challenges that are beginning to appear given the rise&nbsp;of international multipolarity.In providing an overview of entrepreneurship that is divergent from the traditional Western approaches, this work offers new, more holistic perspectives that consider subjective contextual and social factors to understand the complexity inherent to entrepreneurship to analyze the realities of the Global South, therefore expanding the knowledge and opportunities that lie ahead. It will generate debate among researchers about how reflexivity can be effectively incorporated into the region’s entrepreneurial endeavors and public policies to optimize its social and economic contributions.Oscar Javier Montiel Méndez is Professor of Management at the Universidad Autonoma de Ciudad Juarez, Mexico.Rosa Azalea Canales García is Professor at the Faculty of Economics of the Universidad Autónoma del Estado de México.Anel Flores Novelo is Professor in the Faculty of Accounting and Administration at Universidad Autónoma de Yucatán, Mexico.R. Duncan M. Pelly is Cal Turner Endowed Chair of Business at Fisk University, USA.

Critical Visions from the Global South

Entrepreneurship and Reflexivity

Gain all the skills required to dive into the fundamentals of the Raspberry Pi hardware architecture and how data is stored in the Pi’s memory. This book provides you with working starting points for your own projects while you develop a working knowledge of Assembly Language programming on the Raspberry Pi.&nbsp;
You'll learn how to interface to the Pi’s hardware including accessing the GPIO ports. The book covers the basics of code optimization as well as how to inter-operate with C and Python code, so you'll develop enough background to use the official ARM reference documentation for further projects.&nbsp;
With Raspberry Pi Assembly Language Programming&nbsp;as your guide, you'll study how to read and reverse engineer machine code and then apply those new skills to study code examples and take control of your Pi’s hardware and software both.
For this New Edition
Since the original&nbsp;edition, the Raspberry Pi OS has moved to 64-bits. The operating system has been revamped along with several new versions of the Raspberry Pi hardware. The new edition is 64-bit, based on the latest Raspberry Pi OS and hardware, and incorporates reader feedback from the&nbsp;first edition.
What You'll Learn
<ul>
<li>Program basic ARM 64-Bit Assembly Language</li>
<li>Interface with the various hardware devices on the Raspberry Pi</li>
Comprehend code containing Assembly Language
<li>Use the official ARM reference documentation</li>
</ul>
&nbsp;
&nbsp;
&nbsp;

ARM Processor Coding

Raspberry Pi Assembly Language Programming

Hotel Operations Management addresses the significant shifts in practices, strategies and technologies that have redefined the hotel and hospitality industry.

This textbook looks at:
-New best practices, including health and safety protocols, digital transformation and changing guest expectations
-Resilience and crisis management, providing a detailed analysis of current best crisis management strategies
-Sustainability and innovation, exploring eco-practices in hotel operations as well as applications of AI and big data analytics to elevate of guest experience
-Human resources and leadership, including employee well-being, remote workforce management and the exercise of leadership in times of crisis

Featuring real-world examples from Hilton Hotels, India's luxury chain Taj Hotels and the American Hotel Lodging Association (AHLA) as well as best practice tips from leading professionals, this textbook will prepare students for a future career in hospitality and hotel management. This textbook is further supported by online resources of PowerPoint lecturer slides, an instructor's manual and additional real-world examples and student exercises.

Strategic and Resilient Practices

Hotel Operations Management

SpringerBriefs in Applied Sciences and Technology

This open access book summarizes research being pursued within the LINCOLN project, funded by the EU community under the H2020 Blue Growth work programme, the goal of which is to design a new product service paradigm able to promote innovative business models, to open added value to the vessels and to create new market segments. It experiments and validates its approach on three new concepts of added-value specialized vessels able to run requested services for several maritime sectors in the most effective, efficient, economic valuable and eco-friendly way. The three vessels share the same lean design methodology, IoT tools and HPC simulation strategy: a lean fact-based design model approach, which combines real operative data at sea with lean methodology, to support the development and implementation of the vessel concepts; IT customized tools to enable the acquisition, processing and usage of on board and local weather data, through an IoT platform, to provide business services todifferent stakeholders; HPC simulation, providing a virtual towing tank environment, for early vessel design improvement and testing. The book demonstrates that an integrated LCC analysis and LCC strategy to guarantee sustainability to vessels concepts and the proper environmental attention inside the maritime industry.

The LINCOLN Project

Lean Innovative Connected Vessels

Resumes for Dummies

Proceedings of the 5th International Conference on Research in Management and Technovation

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