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Holtzhausen D: Principles of Strategic
Communication

Principles of Strategic Communication

Bloomsbury Studies in Digital Cultures

Looking at the phenomenon of visibility labour and attention economies on social media, this open access book focuses on the Asia Pacific region to examine the use of 'drama' online for internet fame/infamy and financial gain. On social media, the attention economy shapes and governs our engagement. Social media actors use a variety of tactics to gain our attention, to 'go viral', and to become 'internet famous'. They manufacture extraordinary events, curate their lives for us to consume, and play on our emotions to draw us in. But relying on only the picture perfect, the pristine, and the prestigious a la 'aspirational' role-modelling is fast becoming stale to audiences in this very saturated space. Enter the use of 'online drama' to wrestle for the attention spans of audiences, when social media actors use discursive and visual narratives centred on angst, shock, fear, shame, pity to generate visibility, yield interest, and provoke conversations in the gladiatorial arena of social media. Through a range of lively case studies spanning platforms like Instagram, TikTok, Twitter, and YouTube, and popular online for a in the Asia Pacific region, this book explores topics such as 'shamelebrity', the 'influencer apology', 'call out culture', 'cancel culture', and 'meme factories' to unpack that peculiarly contemporary online phenomenon: the culture and economy of online drama. The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com. Open access was funded by an Australian Research Council Discovery Early Career Researcher Award (DECRA) from the Australian government.

Looking at the phenomenon of visibility labour and attention economies on social media, this open access book focuses on the Asia Pacific region to examine the use of ‘drama’ online for internet fame/infamy and financial gain.
 On social media, the attention economy shapes and governs our engagement. Social media actors use a variety of tactics to gain our attention, to 'go viral', and to become 'internet famous'. They manufacture extraordinary events, curate their lives for us to consume, and play on our emotions to draw us in. But relying on only the picture perfect, the pristine, and the prestigious a la ‘aspirational’ role-modelling is fast becoming stale to audiences in this very saturated space.

Enter the use of ‘online drama’ to wrestle for the attention spans of audiences, when social media actors use discursive and visual narratives centred on angst, shock, fear, shame, pity to generate visibility, yield interest, and provoke conversations in the gladiatorial arena of social media.
 Through a range of lively case studies spanning platforms like Instagram, TikTok, Twitter, and YouTube, and popular online for a in the Asia Pacific region, this book explores topics such as 'shamelebrity', the ‘influencer apology’, ‘call out culture’, ‘cancel culture’, and ‘meme factories’ to unpack that peculiarly contemporary online phenomenon: the culture and economy of online drama.
The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com. Open access was funded by an Australian Research Council Discovery Early Career Researcher Award (DECRA) from the Australian government.

How Attention Economies are Changing

Provoking Online Drama

Routledge New Directions in PR & Communication Research

The book argues that the Palestinian response to the challenge of promoting their cause is to extend their repertoire of public relations communication tactics. It explores the discursive strategies employed by Palestinian communication strategists, across the range of political allegiances, via public relations techniques to advance the cause of statehood. These tactics have emerged not only as the result of planned strategy but also through improvisation and informal responses to outside pressures.

The book argues that the Palestinian response to the challenge of promoting their cause is to extend their repertoire of public relations communication tactics. It explores the discursive strategies employed by Palestinian communication strategists, across the range of political allegiances, via public relations techniques to advance the cause of statehood. It also explores how the growing number of professional communicators use strategic communication to position key ‘national’ issues. These tactics have emerged not only as the result of planned strategy but also through improvisation and informal responses to outside pressures. Whether this increasing coherence and confidence arises from the growing availability of professional communication planning expertise, or the decreasing cost barriers associated with digital media, the outcome has been greater international political recognition for Palestine. By illustrating this effectiveness and symbolic coherence in the face of both poor internal mass media structures and political constraints, the Palestinian example may offer insights for other aspiring national movements and for public diplomacy.

Public Relations Strategies in Promoting Palestine

Communicating Statehood

Routledge Studies in Environmental Communication and Media

This book explores twenty-first century environment-themed advertising with a global reach in relation to three key emerging persuasive themes: governance, morality and transnational rhetoric. Adopting a social semiotic approach, and exploring key examples including Greenpeace's "Everything is NOT Awesome" brandjacking advert, Volkswagen's "Think Blue" campaign and Unilever's "Why Bring a Child Into This World?" advert, Alexander puts forward a number of observations about the ideological character and function of environmental advertising as a new form of transnational persuasion.

Environmental Communication is a growing area of academic enquiry. But, whilst there are key texts on environmental communication and new texts on environment-themed media, there is, as yet, no book specifically devoted to "green" (environment themed) advertising. Filling this lacuna, this book explores twenty-first century environment-themed advertising with a global reach in relation to three key emerging persuasive themes: governance, morality and transnational rhetoric. Such environment-themed advertising with transnational reach, addressed to transnational publics and produced by global actors (from NGOs to multinationals to the United Nations to celebrities), is now a significant form of environmental communication. This book considers that form and its meanings; the "environmental imaginary" it builds in the minds of its publics, its ideological and emotional landscapes, and its limitations. Adopting a social semiotic approach, and exploring key examples including Greenpeace’s "Everything is NOT Awesome" brandjacking advert, Volkswagen’s "Think Blue" campaign and Unilever’s "Why Bring a Child Into This World?" advert, Alexander puts forward a number of observations about the ideological character and function of environmental advertising as a new form of transnational persuasion. The first book to explore the social and symbolic significance of "green" advertising as a transnational form of environmental communication, this book will be of great relevance to scholars and students with an interest in this growing field.

New Forms of Transnational Persuasion

Environmental Advertising

Histories of Internationalism

This book explores how American internationalism and Eastern European social science influenced and reshaped each other in the 1930s, giving rise to the phenomenon of transnational social science. By tracing interactions between Polish and Jewish scholars and American internationalists, it reveals how politically relevant knowledge-on nations, nationalism, and migration-evolved into the area studies on Eastern Europe that emerged at American universities during the early Cold War. Following Woodrow Wilson's interest in Eastern Europe, a group of American internationalists-primarily linked to Columbia University, think tanks, and philanthropists-worked to establish a network of experts in the region. In their effort to support peace and democracy, they sought to advance social-scientific knowledge of Eastern Europe's contested borderlands. Poland and the Making of Transnational Social Science explores how interactions between scholars-Polish and Jewish intellectuals and their American counterparts-shaped interwar transnational thought on self-determination, nationalism and national indifference, anti-Semitism and racial exclusion, migration, and assimilation. This knowledge circulation played a key role in the evolution of 1930s social science and its transition into American Cold War area studies.

Eastern Europe, the US and the Wilsonian Moment

Poland and the Making of Transnational Social Science

The book surveys the history and teachings of Taoism (Daoism) over the course of Chinese civilization, and explores themes and ideas that interest modern minds. The religions of Asia continually fascinate people around the world. During the 20th century, the Taoist (Daoist) tradition of China became well-known. But even at the century's end, our understandings of Taoism was limited to what scholars of Asia and Western lands had revealed. Few knew of the probing researches also being conducted by scholars of Russia, particularly Evgeny Torchinov (1956-2003). Torchinov, Russia's leading authority on Taoism, died suddenly before completing the final English edition of his comprehensive introduction, Daosizm: Opyt Istoriko-religioznogo Opisaniia. Here at last is that English edition and we see Taoism through fresh eyes, revealing new insights into the minds and lives of centuries of Chinese Taoists.

The book surveys the history and teachings of Taoism (Daoism) over the course of Chinese civilization, and explores themes and ideas that interest modern minds.  The religions of Asia continually fascinate people around the world.  During the 20th century, the Taoist (Daoist) tradition of China became well-known.  But even at the century's end, our understandings of Taoism was limited to what scholars of Asia and Western lands had revealed.  Few knew of the probing researches also being conducted by scholars of Russia, particularly Evgeny Torchinov (1956-2003).  Torchinov, Russia's leading authority on Taoism, died suddenly before completing the final English edition of his comprehensive introduction, Daosizm: Opyt Istoriko-religioznogo Opisaniia.  Here at last is that English edition and we see Taoism through fresh eyes, revealing new insights into the minds and lives of centuries of Chinese Taoists.

A New Perspective

Taoism

This collection analyzes Joshua Oppenheimer's diptych The Act of Killing and The Look of Silence as a cinematic event that invites interrelated questions on historical memory, truth and reconciliation, and the limits of documentary filmmaking. 

Featuring a new interview with Joshua Oppenheimer himself, On the Act of Looking affirms Oppenheimer's use of fiction and manipulation as a technique to expose, contrary to the classic documentary form, not so much a reality behind the appearance of things, but how appearance as such can become a site of intervention or truth-telling. Contributors to this collection, including film scholars, art historians, historians, political scientists, philosophers, and Indonesian human rights activists, answer why Oppenheimer's documentary films not only have received near universal praise and admiration, but also why this praise is often qualified by surprise and fascination.

This collection analyzes Joshua Oppenheimer’s diptych The Act of Killing and The Look of Silence as a cinematic event that invites interrelated questions on historical memory, truth and reconciliation, and the limits of documentary filmmaking. 

Featuring a new interview with Joshua Oppenheimer himself, On the Act of Looking affirms Oppenheimer’s use of fiction and manipulation as a technique to expose, contrary to the classic documentary form, not so much a reality behind the appearance of things, but how appearance as such can become a site of intervention or truth-telling. Contributors to this collection, including film scholars, art historians, historians, political scientists, philosophers, and Indonesian human rights activists, answer why Oppenheimer's documentary films not only have received near universal praise and admiration, but also why this praise is often qualified by surprise and fascination.

Reading Joshua Oppenheimer’s Diptych: The Act of Killing and The Look of Silence

On the Act of Looking

This book focuses on how the interests of corporations and governments to embrace a "new economy" have served to drive the development and uptake of mobile/ubiquitous media.

This book focuses on how the interests of corporations and governments to embrace a "new economy" have served to drive the development and uptake of mobile/ubiquitous media.

Everything, Everywhere, All the Time

Ubiquitous Connectivity and the Virtual Workplace

The Fashion Book is designed to be a one-stop textbook and reference for students of fashion and textile studies in the English-speaking world. This inter-disciplinary introduction to theories, debates, methodologies and case studies in fashion studies will suit students in degrees, modules and majors including cultural studies, art, communications/media, cultural geography, anthropology and cultural history.

The Fashion Book is an exciting, readable and comprehensive, all-in-one resource for students of fashion across the English-speaking world. It is designed as an introduction to fashion studies that can be used in a range of fashion courses from fashion studies degrees to fashion modules, and majors in disciplines including cultural studies, cultural sociology, cultural geography, communications and media, anthropology and cultural history. The book will present current writings and research on major topics debates in fashion studies drawing on the literature on fashion theory and incorporating many global case studies (as easy-to-read boxed material). Graphs, tables and diagrams will add texture to the written material. Approximately 200 colour images are planned to generously illustrate the historical and the contemporary tapestry of fashion. A dedicated interactive website will complement the text and ensure that students are in touch with the latest news, issues and trends.

The Fashion Studies Book

Take your customers on a journey of self-improvement, meaning, and change.A new fundamental economic shift is emerging: an economy based on transformative experiences that guide people to change, achieve their aspirations, and become who they want to be.Welcome to the Transformation Economy. Creating transformative experiences offers businesses the largest opportunity for creating economic value today, particularly as goods and services become increasingly commoditized. Enterprises can create no greater value than to help customers achieve their aspirations--whether improving health, increasing wealth, developing wisdom, or finding purpose. These aspirations speak to our customers' greatest desires, their dreams for the future, and their conceptions of who they are and who they strive to be.In this book, bestselling author B. Joseph Pine II builds on his iconic work on the Experience Economy to explain what this new shift means for companies looking to stand out and gain competitive advantage in the market. Using examples from organizations across industries, including Noom, Eataly, Burning Man, the US Army, and Texas State Technical College, Pine provides practical, proven frameworks for organizations to design, create, and guide transformation offerings that help customers reach their greatest aspirations and flourish.

Guiding Customers to Achieve Their Aspirations

The Transformation Economy

Routledge Communication Series

This book presents the situational theory of problem solving (STOPS). This situational theory describes human problem-solving approaches that people adopt in dealing with almost any kind of life problem.

This book presents the situational theory of problem solving (STOPS). This situational theory describes human problem-solving approaches that people adopt in dealing with almost any kind of life problem.

Communicative, Cognitive, and Perceptive Bases

Situational Theory of Problem Solving

The ultimate PR toolkit for businesses who want to raise their profile, get featured in the media and boost their brand's credibility, featuring insider tips and secrets from the point of view of the media professional who will receive your pitch.

Take Your Business from Invisible to Unstoppable

The PR Bootcamp

This book is a blueprint for artists looking to engage with activist movements with a persistent longevity and a reminder that art has the power to be more dangerous than words.
Front Lines: A Lifetime of Drawing Resistance is Susan Simensky Bietila's story of her six decades as a movement artist and activist and a lifetime of artistic collaborations rooted in her activist experience. Growing up during McCarthyism, she rejected the nationalist masculinity of elite art and conformist culture and found feminism and collectivism as new forms of resistance. She became an artist in the New Left, creating illustrations for radical underground publications including RAT, Subterranean News, and comics for the anarchic World War 3 Illustrated.
With more than one hundred images, Front Lines documents her art on the page and in action featuring protest banners and giant puppets of birds and fish carried in the streets, masks of notorious dictators for street theater, posters pasted on walls and hung in radical spaces, community art builds, and more. Visual storytelling and detailed captions contextualize and bring to life her work with movements including antiwar protests during the Viet Nam era, Indigenous led antimine and antipipeline struggles, water protection, immigrant rights, anticorporate globalization convening, protests against the state and capital, Palestinian liberation actions, and collaborations with groups throughout the Great Lakes region and beyond. She agitates from the roots and the front lines to this day.

A Lifetime of Drawing Resistance

Front Lines

Principles of Strategic Communication

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