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Joseph E: Power, People, and Profit

Power, People, and Profit

The Intersection of Politics, Psychology, and Business in Health

Develop a sound investment philosophy based on lessons from history Trailblazers, Heroes, and Crooks: Stories to Make You a Smarter Investor is a highly entertaining and insightful look into key stories from history, teaching lessons about sound principles of investing, and controlling emotions and bias when managing your investment portfolio to help you become a stronger, more intelligent investor. Written by author and finance professor Stephen R. Foerster, this book spans from before the Middle Ages to the 2020s. Some of the stories in this book include: <ul> <li>Cristiano Ronaldo taking two bottles of Coke off a table at a press conference, and ostensibly causing Coca-Cola's stock value to plunge $4 billion</li> <li>Harry Markopolos trying to develop a strategy similar to Bernie Madoff's, realizing his strategy was bogus, and spending a decade proving his case</li> <li>A hostage crisis in twelfth century Venice involving trumped-up charges, conflict, deceit, a plague, and an angry mob, leading to the birth of government bonds</li> <li>A salad oil swindle almost destroying American Express, prompting Warren Buffett to make one of the best stock investments ever</li> </ul> For both experienced and novice investors, Trailblazers, Heroes, and Crooks: Stories to Make You a Smarter is a fun, accessible, and informative guide that through history shows, not tells, you how to develop an investment philosophy of guiding principles, and become a better investor.

Stories to Make You a Smarter Investor

Trailblazers, Heroes, & Crooks

Burnout rising. Systems cracking. Talent leaving. The solution: design for human dignity and full-person diversity—with this award-winning guide. The Canary Code reorganizes work for thriving—starting with those first impacted by faulty systems, like canaries first sensing toxic air in coal mines. Neurodivergent talent (members of ADHD, autism, Tourette’s syndrome, and learning-differences communities, and others who think and experience life differently) offer unique skills and exceptional work ethics, yet face employment barriers. Their unique abilities and perspectives are excluded, and their canary warnings about bullying, broken workflows, or ethical drift are ignored. This practical guide helps CEOs, managers, HR leaders, and changemakers improve work for all. Drawing on science and lived experience, 2025 Thinkers50 Talent Award winner and internationally renowned management expert Ludmila Praslova shows how embracing neurodiversity creates healthier, more innovative systems. A neurodivergent organizational psychologist with over twenty-five years of global practice and research on inclusive organizations, she offers the following: <ul><li>A holistic framework of human differences (social, cognitive, emotional, physical)</li><li>An intersectional, whole-person approach to neuroinclusion</li><li>Dignity-based talent practices, from hiring to leadership development</li><li>Global perspectives celebrating diverse neurodivergent voices</li><li>Actionable strategies for change at any organizational level</li></ul> Blending lived experience, academic rigor, and accessible writing, this groundbreaking work exemplifies neuroinclusion. It clearly indicates academic, applied, and personal content, supporting an individualized reader experience.

Burnout rising. Systems cracking. Talent leaving. The solution: design for human dignity and full-person diversity—with this award-winning guide. The Canary Code reorganizes work for thriving—starting with those first impacted by faulty systems, like canaries first sensing toxic air in coal mines. Neurodivergent talent (members of ADHD, autism, Tourette’s syndrome, and learning-differences communities, and others who think and experience life differently) offer unique skills and exceptional work ethics, yet face employment barriers. Their unique abilities and perspectives are excluded, and their canary warnings about bullying, broken workflows, or ethical drift are ignored. This practical guide helps CEOs, managers, HR leaders, and changemakers improve work for all. Drawing on science and lived experience, 2025 Thinkers50 Talent Award winner and internationally renowned management expert Ludmila Praslova shows how embracing neurodiversity creates healthier, more innovative systems. A neurodivergent organizational psychologist with over twenty-five years of global practice and research on inclusive organizations, she offers the following: <ul><li>A holistic framework of human differences (social, cognitive, emotional, physical)</li><li>An intersectional, whole-person approach to neuroinclusion</li><li>Dignity-based talent practices, from hiring to leadership development</li><li>Global perspectives celebrating diverse neurodivergent voices</li><li>Actionable strategies for change at any organizational level</li></ul> Blending lived experience, academic rigor, and accessible writing, this groundbreaking work exemplifies neuroinclusion. It clearly indicates academic, applied, and personal content, supporting an individualized reader experience.

A Guide to Neurodiversity, Dignity, and Intersectional Belonging at Work

The Canary Code

Contributions to Economics

This book is of interest to economists working in applied demand analysis, marketing professionals studying product substitution and complementarity, and policymakers evaluating the effects of taxes, subsidies, and regulatory interventions on consumer behavior. Applying the analytical framework on the internal structure of consumption, this book explores how different categories of consumer spending interact and how these relationships shape the broader structure of consumption.The analyses focus on timely and policy-relevant issues, including the distributional impacts of the COVID-19 pandemic, inflation, the implementation of safe drinking water standards (with particular attention to low-income households), and the potential effects of carbon taxes on consumer expenditures.A key strength of the framework lies in its ability to derive comprehensive arrays of own- and cross-price elasticities from household expenditure survey data—even in the absence of direct price information.

Impacts of Price Elasticities, Saving, and Inflation

Studies in the Internal Structure of Consumption

SpringerBriefs in Economics

This book argues that formal economic inquiry and proverbial wisdom share a deep epistemic kinship, each functioning as a refined form of everyday cognition for navigating scarcity, uncertainty, and choice. Through peculiar case studies it also considers the contrasts between mountain and maritime economies, rural and metropolitan societies, and explores the profound influence of culture, religion, and gender on regional economic trajectories.. The core thesis is that proverbs encode key economic principles—such as opportunity cost, risk, and incentives—as culturally embedded lessons that illuminate the intuitive and institutional foundations of economic life. Exploring themes that span finance, labor, behavioral biases, inequality, gender, and policymaking, the book investigates how proverbs and economic models converge, diverge, and enrich one another. Framed by the guiding question of what proverbs reveal about how people think and decide in economic contexts, it ultimately presents these two bodies of knowledge as complementary perspectives that together clarify the human predicament of acting under constraint.

Proverbs and Economics

The Invisible Handshake

This book introduces SAGE—the Sentiment-Augmented General Equilibrium framework—as a unified theory of choice, finance, and growth that integrates human sentiment into the core of economic modeling. Departing from fragmented traditions across intertemporal choice theory, asset pricing, and growth models, SAGE develops a utility-based structure in which all assets—money, bonds, capital—deliver utility contingent on liquidity, price volatility, and sentiment-driven expectations. Agents form rational yet sentiment-sensitive expectations. Central to the model is the dynamic interaction between reason and sentiment: expectations evolve not only from knowledge and information but also from psychological states, market moods, and narrative feedback loops. The reverse holds as well, since agents’ expectations about the future shape their current sentiment. SAGE thus explains how sentiment and reason affect the utility agents derive from the full range of resources available to them and shifts in their portfolio choices reshape macroeconomic outcomes even in the absence of structural shocks. The model reproduces observed anomalies—persistent stagnation, excess volatility, asset mispricing—as rational equilibria under uncertainty and belief asymmetry. By embedding financial frictions, market depth, and institutional trust into the utility calculus, SAGE also links macroeconomic dynamics to the quality of financial intermediation. The result is a flexible, tractable, and psychologically grounded framework that offers new directions for empirical research, policy analysis, and the scientific unification of economics.
"Bossone's book offers a welcome departure from New Keynesian orthodoxy by developing a unified framework where sentiment and reason jointly shape economic expectations and outcomes."
Prof. Roger Farmer, Emeritus Distinguished Professor of Economics at The University of California, Los Angeles

This book introduces SAGE—the Sentiment-Augmented General Equilibrium framework—as a unified theory of choice, finance, and growth that integrates human sentiment into the core of economic modeling. Departing from fragmented traditions across intertemporal choice theory, asset pricing, and growth models, SAGE develops a utility-based structure in which all assets—money, bonds, capital—deliver utility contingent on liquidity, price volatility, and sentiment-driven expectations. Agents form rational yet sentiment-sensitive expectations. Central to the model is the dynamic interaction between reason and sentiment: expectations evolve not only from knowledge and information but also from psychological states, market moods, and narrative feedback loops. The reverse holds as well, since agents’ expectations about the future shape their current sentiment. SAGE thus explains how sentiment and reason affect the utility agents derive from the full range of resources available to them and shifts in their portfolio choices reshape macroeconomic outcomes even in the absence of structural shocks. The model reproduces observed anomalies—persistent stagnation, excess volatility, asset mispricing—as rational equilibria under uncertainty and belief asymmetry. By embedding financial frictions, market depth, and institutional trust into the utility calculus, SAGE also links macroeconomic dynamics to the quality of financial intermediation. The result is a flexible, tractable, and psychologically grounded framework that offers new directions for empirical research, policy analysis, and the scientific unification of economics.
 "Bossone's book offers a welcome departure from New Keynesian orthodoxy by developing a unified framework where sentiment and reason jointly shape economic expectations and outcomes.”
 
 Prof. Roger Farmer, Emeritus Distinguished Professor of Economics at The University of California, Los Angeles

A Unified Theory of Choice, Finance, and Growth

Bringing Sentiment into Economic Reason

In wearing this hat, we no longer manage people only; we understand, enable, and elevate them"The HR profession continues to evolve as it integrates the care for individuals with the need to build competitive, future-ready organizations. This book captures that evolution, offering clear, actionable insights across the full range of HR tools and processes, enriching people's quality of work and life."Dave UlrichRensis Likert Professor Emeritus, University of MichiganPartner, The RBL Group

The People's Hat

Contributions to Management Science

Family businesses are a cornerstone of economies worldwide, yet systematic research on governance, succession, and strategy has only recently gained momentum. This book brings together candid reflections from some of the most influential pioneers in the field—scholars, advisors, educators, and systemic therapists—who have shaped family business studies and practice. Through insightful interviews, they share their personal journeys, the evolution of key concepts, and best practices for addressing complex family and strategic challenges.
Readers gain access to a global repository of experiences, cultural perspectives, and multi-generational wisdom, offering practical guidance for advising, teaching, and managing family enterprises. Whether you are a practitioner, a family business owner, or a scholar, this volume is an indispensable resource for understanding the intricate dynamics of family-owned firms and the careers dedicated to supporting them.

Family businesses are a cornerstone of economies worldwide, yet systematic research on governance, succession, and strategy has only recently gained momentum. This book brings together candid reflections from some of the most influential pioneers in the field—scholars, advisors, educators, and systemic therapists—who have shaped family business studies and practice. Through insightful interviews, they share their personal journeys, the evolution of key concepts, and best practices for addressing complex family and strategic challenges.Readers gain access to a global repository of experiences, cultural perspectives, and multi-generational wisdom, offering practical guidance for advising, teaching, and managing family enterprises. Whether you are a practitioner, a family business owner, or a scholar, this volume is an indispensable resource for understanding the intricate dynamics of family-owned firms and the careers dedicated to supporting them.

Shaping Knowledge, Practice and Care

Trailblazers of Family Business Research and Learning

What if most of the decisions you make-big and small-aren't nearly as good as you think?

We assume we're rational, that our choices line up with our goals. But research and experience tell a different story: we cling to habits, chase vague ambitions, and let hidden biases steer us off course. The result is a life full of decisions that are comfortable, familiar...and quietly wrong.

There is a better way. Economics, when stripped of its cold reputation and seen in its true form, is not about numbers nor the "economy;" it's about choices, values, and meaning. Through this lens, decision-making becomes both practical and poetic: a framework that blends rational tools with the human elements of trade-offs, uncertainty, and imagination.

Better decisions aren't about eliminating uncertainty; they're about seeing differently. Decision Poetry gives you that lens. You'll learn to recognize the hidden forces that shape your choices, replace instinctive reactions with clarity, and uncover a framework that makes even the toughest trade-offs feel deliberate and confident. Drawing on the surprising beauty of economics, Dr. Erin Boyd turns decision-making into a skill you can master-one that helps you choose better in business, in life, and in every moment that matters.

Decision Poetry

«Raja, que es un experto en marketing de vanguardia, no sólo ofrece una visión fascinante del Quinto Paradigma del Marketing, sino que también muestra cómo jugar hábilmente en él y ganar. Es un libro excepcional que marcará un hito en el mundo del marketing.» -—ASHOK VASWANI, director general de Banca de consumo y pagos de Barclays Raja Rajamannar, Chief Marketing &amp; Communications Officer de Mastercard, una de las marcas más premiadas y reconocidas a nivel mundial, nos comparte en este libro las estrategias más innovadoras y de vanguardiapara navegar los desafíos derivados de la evolución de la tecnología, la cual ha dado pasos agigantados en las últimas décadas y ha impactado en la forma en la que hacemos marketing en la actualidad. Aquí encontrarás las herramientas más visionarias para sumarte a tiempo a la revolución, para que tu marcacomercial tenga éxito y asegurarte de que tu empresa o el lugar donde trabajas siga siendo relevante de cara al futuro. En Quantum marketing los lectores aprenderán a: Comprender la evolución del marketing. Obtener las mejores tácticas de marketing que se deben seguir en una industria en constante evolución. Romper el paradigma mental para competir en cualquier empresa. Conocer a los principales especialistas en marketing de diversas industrias. ENGLISH DESCRIPTION Raja, who is an expert in cutting-edge marketing, not only offers a fascinating insight into the Fifth Paradigm of Marketing but also shows how to play skillfully within it and win. It is an exceptional book that will mark a milestone in the world of marketing.” —ASHOK VASWANI, Chief Executive Officer of Consumer Banking and Payments at Barclays Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today's unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As Chief Marketing Officer of Mastercard, one of the world's most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. In Quantum Marketing, readers will: Understand the evolution of marketing and how to be at the forefront of future change. Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry. Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries. Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.

«Raja, que es un experto en marketing de vanguardia, no sólo ofrece una visión fascinante del Quinto Paradigma del Marketing, sino que también muestra cómo jugar hábilmente en él y ganar. Es un libro excepcional que marcará un hito en el mundo del marketing.» -—ASHOK VASWANI, director general de Banca de consumo y pagos de Barclays Raja Rajamannar, Chief Marketing &amp; Communications Officer de Mastercard, una de las marcas más premiadas y reconocidas a nivel mundial, nos comparte en este libro las estrategias más innovadoras y de vanguardiapara navegar los desafíos derivados de la evolución de la tecnología, la cual ha dado pasos agigantados en las últimas décadas y ha impactado en la forma en la que hacemos marketing en la actualidad. Aquí encontrarás las herramientas más visionarias para sumarte a tiempo a la revolución, para que tu marcacomercial tenga éxito y asegurarte de que tu empresa o el lugar donde trabajas siga siendo relevante de cara al futuro. En Quantum marketing los lectores aprenderán a: Comprender la evolución del marketing. Obtener las mejores tácticas de marketing que se deben seguir en una industria en constante evolución. Romper el paradigma mental para competir en cualquier empresa. Conocer a los principales especialistas en marketing de diversas industrias. ENGLISH DESCRIPTION Raja, who is an expert in cutting-edge marketing, not only offers a fascinating insight into the Fifth Paradigm of Marketing but also shows how to play skillfully within it and win. It is an exceptional book that will mark a milestone in the world of marketing.” —ASHOK VASWANI, Chief Executive Officer of Consumer Banking and Payments at Barclays Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today's unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As Chief Marketing Officer of Mastercard, one of the world's most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. In Quantum Marketing, readers will: Understand the evolution of marketing and how to be at the forefront of future change. Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry. Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries. Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.

Quantum marketing. Domina la nueva mentalidad para conectar con los consumidores de mañana / Quantum Marketing

Risk Tolerance, Financial Stress, and Human-Centered AI

Behavioral Personal Finance

An engaging, rigorous, and up-to-date urban economics textbook for undergraduates. The complexity inherent to urban economics has long limited its study to graduate students, but this course-in-a-book brings the discipline’s main ideas into reach for undergraduates for the first time. A Field Guide to Urban Economics adopts an intuitive, example-driven style and provides clear explanations of fundamental urban economic models along with carefully selected modern topics not found in existing texts. Based on years of classroom experience, this engaging and up-to-date book offers theoretical rigor, an empirical perspective, and policy applications in an approachable introduction to the field.&nbsp; <ul><li> Makes urban economics accessible to undergraduates </li><li> Explains the basic facts and patterns behind the organization of cities </li><li> Covers quantitative spatial models and other recent developments </li><li> Motivates ideas with reference to real world phenomena </li><li> Offers clear mathematical explanations without being overly technical</li></ul>

An engaging, rigorous, and up-to-date urban economics textbook for undergraduates. The complexity inherent to urban economics has long limited its study to graduate students, but this course-in-a-book brings the discipline’s main ideas into reach for undergraduates for the first time. A Field Guide to Urban Economics adopts an intuitive, example-driven style and provides clear explanations of fundamental urban economic models along with carefully selected modern topics not found in existing texts. Based on years of classroom experience, this engaging and up-to-date book offers theoretical rigor, an empirical perspective, and policy applications in an approachable introduction to the field.&nbsp; <ul><li> Makes urban economics accessible to undergraduates </li><li> Explains the basic facts and patterns behind the organization of cities </li><li> Covers quantitative spatial models and other recent developments </li><li> Motivates ideas with reference to real world phenomena </li><li> Offers clear mathematical explanations without being overly technical</li></ul>

A Field Guide to Urban Economics

How can a particular way of argumenting direct our thinking? How does the formulation of a question influence the answer, producing a bias or an insight? And finally, what effect does public communication have on public behaviour?Psychorhetoric and the Psychology of Thought illustrates the role played by rhetoric and communicative heuristics in the psychology of thinking and decision making, and its effect on many areas of our daily life. It gives voice to a new and unconventional approach to the contemporary debate within the psychology of thought that has wide implications for key behavioural phenomena, including biases, creativity, decision making, and public policy. This innovative work challenges conventional wisdom by proposing that cognitive biases are not inherent flaws in human cognition, but rather outcomes of misleading communication patterns that influence our thinking processes.This unconventional approach to the psychology of thought has significant implications for creativity, decision making, economic behaviour, and public policy development. Essential reading for students and researchers in cognitive psychology, communication studies, and behavioural economics, this volume promises to reshape our understanding of human rationality and the communicative forces that guide it.

Psychorhetoric and the Psychology of Thought

Power, People, and Profit

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