Stämpfli Fachinhalte - jetzt im rechtssicheren Libra All-In-One AI Workspace verfügbar - Jetzt kostenlos testen!

Logo
Pocketbook Power
Download Cover

Pocketbook Power

How to Reach the Hearts and Minds of Today's Most Coveted Consumers - Women
Buch (broschiert)ca. 43.90 CHF
Lieferzeit unbestimmt

While women make up 52.1 percent of the U.S. population, they control two-thirds of the nation's disposable income. In Pocketbook Power noted marketing expert and bestselling author Bernice Kanner describes how female spending power has radically transformed the face of advertising and marketing over the past several decades. Combining compelling demographic and statistical information with eye-opening and entertaining "tales from the trenches," she explores how the ad world has responded to a female-dominated marketplace. Industry sector by industry sector, Kanner describes successful approaches that have been used to reach women consumers of apparel, financial services, health care, technology, and more.

  • An entertaining and informative look at how today's women-dominated marketplace is shaking up the status quo on Madison Avenue
  • Anatomizes some of the most successful (and unsuccessful) women-oriented campaigns of all times

April 2004, ca. 224 Seiten, McGraw-Hill Companies, Englisch
Mcgraw-Hill
978-0-07-173775-3

Weitere Titel der Reihe: McGraw-Hill Companies

Alle anzeigen
Integrity Is All You've Got
Mcgraw-Hill, 2004
978-0-07-173782-1
ca. 43.90 CHF
Lieferzeit unbestimmt
Negotiate and Win
Proven Strategies from the NYPD's Top Hostage Negotiator
Mcgraw-Hill, 2004
978-0-07-173777-7
ca. 37.50 CHF
Lieferzeit unbestimmt
Dancing on the Glass Ceiling
Mcgraw-Hill, 2004
978-0-07-143372-3
ca. 25.50 CHF
lieferbar in ca. 15 Arbeitstagen
Investment Taxation
Mcgraw-Hill, 2003
978-0-07-173783-8
ca. 85.00 CHF
Lieferzeit unbestimmt
Rethinking the Rules of Financial Accounting
Mcgraw-Hill, 2003
978-0-07-173785-2
ca. 43.90 CHF
Lieferzeit unbestimmt
How to Shine at Work
Mcgraw-Hill, 2003
978-0-07-140865-3
ca. 25.50 CHF
lieferbar in ca. 15 Arbeitstagen
Home Renovation Checklist
Mcgraw-Hill, 2003
978-0-07-141503-3
ca. 25.50 CHF
lieferbar in ca. 15 Arbeitstagen
What's Keeping Your Customers Up at Night?
Close More Deals by Selling to Your Client's Pain
Mcgraw-Hill, 2003
978-0-07-141103-5
ca. 24.90 CHF
lieferbar in ca. 15 Arbeitstagen
I Went to College for This?
How to Turn Your Entry Level Job Into a Career You Love
Mcgraw-Hill, 2002
978-0-07-140010-7
ca. 25.50 CHF
lieferbar in ca. 15 Arbeitstagen
Opportunities in Environmental Careers (REV)
Mcgraw-Hill, 2002
978-0-07-138722-4
ca. 25.50 CHF
lieferbar in ca. 15 Arbeitstagen
Resumes for Re-Entering the Job Market, Second Edition
Mcgraw-Hill, 2002
978-0-07-138731-6
ca. 25.50 CHF
lieferbar in ca. 15 Arbeitstagen
How Stocks Work
Mcgraw-Hill, 2001
978-0-07-136389-1
ca. 25.50 CHF
lieferbar in ca. 15 Arbeitstagen

Weitere Titel zum Thema

Commonwealth Caribbean Criminal Law
Taylor and Francis, 2027
978-1-138-66915-4
ca. 166.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Global Financial Accounting & Reporting
Cengage Learning, 2027
978-1-4737-8717-9
ca. 100.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Crime Prevention
Theory, Methods and Evaluation
Taylor and Francis, 2027
978-1-138-82695-3
ca. 150.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Compliance im Außenwirtschaftsrecht
Zoll, Exportkontrolle, Sanktionen
Beck, C H, 2027
978-3-406-85288-6
ca. 148.00 CHF
erscheint im Juni
Great Debates in Public Law
Bloomsbury Academic, 2027
978-1-5099-6260-0
ca. 115.00 CHF
erscheint im Mai
Write your own story
Mein Weg vom Bolzplatz in die Weltspitze
Goldmann, 2027
978-3-442-18089-9
ca. 20.50 CHF
erscheint im März
The Rule of Law in Russia
Power of Rulers, Power of Rules: Russia’s Legal Dualism in Action
Bloomsbury Academic, 2027
978-1-5099-4808-6
ca. 116.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Political Economy and Crisis
Macmillan International Higher Education, 2027
978-1-911116-57-8
ca. 125.00 CHF
erscheint im März
State Intervention and EU Competition Law
Oxford Academic, 2027
978-0-19-969194-4
ca. 250.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Grundwissen Wirtschaftsprivatrecht
Klausurtraining und eLearning-Kurs mit 1.000 Fragen
Uni-Taschenbücher, Herbert von Halem Verlag, 2027
978-3-8252-6197-9
ca. 40.90 CHF
erscheint im April