Planning Advertisements (RLE Advertising)
Von:
Russell GilbertThe purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner-advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.
März 2013, ca. 204 Seiten, Routledge Library Editions: Advertising, Englisch
Taylor and Francis
978-0-415-81799-8
Taylor and Francis
978-0-415-81799-8

