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Places

Places

Identity, Image and Reputation

Inhalt

Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.

Bibliografische Angaben

Januar 2016, 184 Seiten, Englisch
PALGRAVE MACMILLAN
9780230251281

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