Contenu
Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.
Informations bibliographiques
janvier 2016, 184 pages, Anglais
PALGRAVE MACMILLAN
9780230251281