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Philosophy of Marketing
Philosophy of Marketing
The New Realist Approach
Inhalt
How can we overcome the rapidly ageing postmodernist paradigm, which has become sterile orthodoxy in marketing? This book answers this crucial question using fresh philosophical tools developed by New Realism.
Bibliografische Angaben
Mai 2023, 266 Seiten, Routledge Frontiers in the Development of International Business, Management and Marketing, Englisch
Taylor and Francis
978-1-03-207234-0
Inhaltsverzeichnis
Schlagworte
Inhalt
How can we overcome the rapidly ageing postmodernist paradigm, which has become sterile orthodoxy in marketing? This book answers this crucial question using fresh philosophical tools developed by New Realism.
Bibliografische Angaben
Mai 2023, 266 Seiten, Routledge Frontiers in the Development of International Business, Management and Marketing, Englisch
Taylor and Francis
978-1-03-207234-0