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Persuasion

A Key Idea for Business and Society

Persuasion: A Key Idea for Business and Society asks the disciplines of philosophy, politics, psychology, and prose analysis - the 4 Ps of persuasion - why all disciplines have been engaged with the topic and why people are suspicious of it.

August 2025, ca. 152 Seiten, Key Ideas in Business and Management, Englisch
Taylor and Francis
978-1-032-51410-9

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