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Personal Branding in the Knowledge Economy
The Inter-relationship between Corporate and Employee Brands
Inhalt
Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals' knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the networked economy based on knowledge.
Bibliografische Angaben
Mai 2024, 168 Seiten, Routledge Advances in Management and Business Studies, Englisch
Taylor and Francis
978-1-03-201338-1
Inhaltsverzeichnis
Schlagworte
Inhalt
Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals' knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the networked economy based on knowledge.
Bibliografische Angaben
Mai 2024, 168 Seiten, Routledge Advances in Management and Business Studies, Englisch
Taylor and Francis
978-1-03-201338-1