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Personal Branding in the Knowledge Economy
The Inter-relationship between Corporate and Employee Brands
Contenu
Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals' knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the networked economy based on knowledge.
Informations bibliographiques
mai 2024, 168 Pages, Routledge Advances in Management and Business Studies, Anglais
Taylor and Francis
978-1-03-201338-1
Sommaire
Mots-clés
Contenu
Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals' knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the networked economy based on knowledge.
Informations bibliographiques
mai 2024, 168 Pages, Routledge Advances in Management and Business Studies, Anglais
Taylor and Francis
978-1-03-201338-1