In this book, faculty and researchers from ESSEC Business School, a recognised leader among European schools of business and management, provide a multi-faceted perspective on the obstacles that come in the way of the transformation of dominant business models, and how to overcome them in order to move away from "business as usual."
In this book, faculty and researchers from ESSEC Business School, a recognised leader among European schools of business and management, provide a multi-faceted perspective on the obstacles that come in the way of the transformation of dominant business models, and how to overcome them in order to move away from "business as usual."