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Bhupendra Thapa

Pathways to Accelerating Economic Growth

From the visionary force behind EA’s most beloved video games, a must-read book on what the billion-dollar secrets of game design can teach us about building products better and making customers happier Video games are the biggest entertainment industry in the world—for a reason. Games tap into human psychology and drives like nothing else. So how can we recreate the satisfaction we feel playing games in day-to-day life? How can we harness that feeling to grow better businesses? These are the questions Bing Gordon has been trying to answer over his 40 year career in tech. Affectionately known as the godfather of the video game world, his influence and canonized “Gamification Checklist” have shaped the games and companies we engage with every day: EA Sports, Farmville, The Sims, Amazon Prime, Zynga, Spotify, Audible, Twitch, Duolingo, and Cameo, to name a few. Now, in Everybody Wins, Bing dives into each of the eight core elements of his checklist, lessons extracted from a lifetime in games: <ul><li>Wow Moments: Lead with unforgettable moments of exaltation</li><li>Everybody Wins: Engineer wins to be frequent, evident, and earned</li><li>Invest and Express: Create opportunities for self-expression and recognition</li><li>Session Economics: Make every session feel worth the time it took</li><li>Social Integration: Prioritize integrating social connection, always</li><li>Retention Hacking: Build “forever franchises” that delight and grow</li><li>Game Loops: Design satisfying repetition</li><li>Quantify Everything: Measure achievements at the micro-level</li></ul> Packed with unforgettable stories of Bing’s mind-boggling career, Everybody Wins imparts hard-earned wisdom that any business and anyone can implement for creating irresistible products and experiences. As all well-designed games show, when these principles are applied, you’ll always feel like you’re winning.

From the visionary force behind EA’s most beloved video games, a must-read book on what the billion-dollar secrets of game design can teach us about building products better and making customers happier Video games are the biggest entertainment industry in the world—for a reason. Games tap into human psychology and drives like nothing else. So how can we recreate the satisfaction we feel playing games in day-to-day life? How can we harness that feeling to grow better businesses? These are the questions Bing Gordon has been trying to answer over his 40 year career in tech. Affectionately known as the godfather of the video game world, his influence and canonized “Gamification Checklist” have shaped the games and companies we engage with every day: EA Sports, Farmville, The Sims, Amazon Prime, Zynga, Spotify, Audible, Twitch, Duolingo, and Cameo, to name a few. Now, in Everybody Wins, Bing dives into each of the eight core elements of his checklist, lessons extracted from a lifetime in games: <ul><li>Wow Moments: Lead with unforgettable moments of exaltation</li><li>Everybody Wins: Engineer wins to be frequent, evident, and earned</li><li>Invest and Express: Create opportunities for self-expression and recognition</li><li>Session Economics: Make every session feel worth the time it took</li><li>Social Integration: Prioritize integrating social connection, always</li><li>Retention Hacking: Build “forever franchises” that delight and grow</li><li>Game Loops: Design satisfying repetition</li><li>Quantify Everything: Measure achievements at the micro-level</li></ul> Packed with unforgettable stories of Bing’s mind-boggling career, Everybody Wins imparts hard-earned wisdom that any business and anyone can implement for creating irresistible products and experiences. As all well-designed games show, when these principles are applied, you’ll always feel like you’re winning.

What Games Teach Us About Making Products People Love

Everybody Wins

Dein Erfolg

Wenn Worte nicht dominieren, sondern verbinden
 
 Was wäre, wenn Kommunikation in Unternehmen nicht mehr lähmt, sondern beflügelt?
 

 In einer schnelllebigen Arbeitswelt mit unzähligen Kanälen ist es unverzichtbar,¿klar zu sprechen, achtsam zuzuhören und respektvoll miteinander umzugehen. Denn der Grund für viele alltägliche Probleme ist schlicht eine nicht gelingende Abstimmung.
 Genau hier setzt dieses Buch an. Es richtet sich an alle, die ihre Kommunikationskultur sprachlich wie zwischenmenschlich¿weiterentwickeln möchten - hin zu einer sogenannten weiblichen Art des Dialogs. "Weiblich" hat hier nichts mit dem Geschlecht zu tun, sondern beschreibt Qualitäten wie Zuhören, Kooperation, Empathie und emotionale Intelligenz.Die Autor:innen vermitteln in diesem Buch die Grundlagen dafür, diese Fähigkeiten zu schärfen. Sie greifen konkrete Arbeitssituationen auf und bieten praxisnahe Übungen, mit denen neue Strategien eingeübt werden können. Mit Reflexionsaufgaben verbessern Leser:innen Schritt für Schritt ihre Gesprächskultur. Zugleich wird aufgezeigt, wie Sprache und Verhalten wirken - sodass ein tiefes Verständnis von Beziehungsarbeit entsteht.Weibliche Kommunikation - verstanden als eine Haltung, die Zwischentöne wahrnimmt, Fragen zulässt und Beziehung stiftet - ist weit mehr als eine private Fähigkeit: Sie ist ein gesellschaftliches Fundament. Dieses Buch ist ein starkes Plädoyer für eine neue Sprache in Führung und Gesellschaft - weiblicher, bewusster, kraftvoller.Mit digitalen Zusatzmaterialien wie Videos und Podcasts

Wenn Worte nicht dominieren, sondern verbinden
 Was wäre, wenn Kommunikation in Unternehmen nicht mehr lähmt, sondern beflügelt?
 
 In einer schnelllebigen Arbeitswelt mit unzähligen Kanälen ist es unverzichtbar, klar zu sprechen, achtsam zuzuhören und respektvoll miteinander umzugehen. Denn der Grund für viele alltägliche Probleme ist schlicht eine nicht gelingende Abstimmung.
 Genau hier setzt dieses Buch an. Es richtet sich an alle, die ihre Kommunikationskultur sprachlich wie zwischenmenschlich weiterentwickeln möchten – hin zu einer sogenannten weiblichen Art des Dialogs. „Weiblich“ hat hier nichts mit dem Geschlecht zu tun, sondern beschreibt Qualitäten wie Zuhören, Kooperation, Empathie und emotionale Intelligenz.Die Autor:innen vermitteln in diesem Buch die Grundlagen dafür, diese Fähigkeiten zu schärfen. Sie greifen konkrete Arbeitssituationen auf und bieten praxisnahe Übungen, mit denen neue Strategien eingeübt werden können. Mit Reflexionsaufgaben verbessern Leser:innen Schritt für Schritt ihre Gesprächskultur. Zugleich wird aufgezeigt, wie Sprache und Verhalten wirken – sodass ein tiefes Verständnis von Beziehungsarbeit entsteht.Weibliche Kommunikation – verstanden als eine Haltung, die Zwischentöne wahrnimmt, Fragen zulässt und Beziehung stiftet – ist weit mehr als eine private Fähigkeit: Sie ist ein gesellschaftliches Fundament. Dieses Buch ist ein starkes Plädoyer für eine neue Sprache in Führung und Gesellschaft – weiblicher, bewusster, kraftvoller.Mit digitalen Zusatzmaterialien wie Videos und Podcasts

Wie du mit Empathie, Intuition und Präsenz mehr bewirkst als mit lauten Worten

Die Zukunft der Kommunikation ist weiblich

Accelerating Innovation in the Age of Artificial Intelligence

SuperCreativity

A provocative new theory of "the economy," its history, and its politics that better unites history and economics What is the economy, really? Is it a "market sector," a "general equilibrium," or the "gross domestic product"? Economics today has become so preoccupied with methods that economists risk losing sight of the economy itself. Meanwhile, other disciplines, although often intent on criticizing the methods of economics, have failed to articulate an alternative vision of the economy. Before the ascent of postwar neoclassical economics, fierce debates raged, as many different visions of the economy circulated and competed with one another. In The Real Economy, Jonathan Levy returns to the spirit of this earlier era, which, in all its contentiousness, gave birth to the discipline of economics. Drawing inspiration particularly from Thorstein Veblen and John Maynard Keynes, Levy proposes a theory of the economy that is open to rich empirical and historical scrutiny, covering topics that include the emergence of capitalism, the notion of radical uncertainty, the meaning of demand, the primal desire for money, the history of corporations, and contemporary globalization. Writing for anyone interested in the study of the economy, Levy provides an invaluable provocation for a broader debate in the social sciences and humanities concerning what "the economy" is.

History and Theory

The Real Economy

Sustainable business is no longer optional--it's the strategy that will determine who leads and who gets left behind.Climate change is not just a future threat--it's a current reality, reshaping markets, supply chains, and entire industries. Rising temperatures, resource scarcity, and mounting waste are driving regulatory pressure, investor scrutiny, and consumer demand for sustainable practices. For business leaders, this isn't just an operational challenge--it's a strategic disruption. Companies that fail to adapt risk being swept aside by forces they can no longer ignore.In The Ultimate Disruption: Rethinking Business in a World Transformed by Climate Change, INSEAD professors Atalay Atasu and Luk Van Wassenhove provide an essential road map for thriving in this new era. Drawing on decades of research and real-world case studies, they show why sustainability must be treated as a core business imperative, not a compliance exercise or marketing slogan. The authors introduce a framework for rethinking strategy, redefining value propositions, and reinventing business models to integrate environmental value alongside customer utility and profit.Through compelling examples--from Polygreen's zero-waste transformation on a Greek island to Schneider Electric's global decarbonization initiatives--the book illustrates how companies are turning environmental constraints into opportunities for innovation and growth. Each chapter tackles critical steps: building the business case for sustainability; revisiting value potential; overcoming operational and scaling challenges; and leveraging partnerships, tech, and new business models to deliver shared value and profitability.Sustainability is no longer a cost--it's a competitive advantage. The Ultimate Disruption equips leaders with the strategies and tools to navigate the climate-driven transformation of business ecosystems and emerge stronger than ever.

Rethinking Business in a World Transformed by Climate Change

The Ultimate Disruption

A groundbreaking bridge between traditional financial theories and emerging interdisciplinary approaches, offering a unique perspective on finance in these uncertain times. From a seasoned expert in finance, behavioral finance, complexity science, and quantum finance. Adaptive Finance is a forward-looking exploration of the evolving world of finance, addressing the most pressing challenges and emerging trends facing financial markets today. It examines how traditional economic and financial models, long dominant in the field, are being redefined by advancements in behavioral science, mathematics, and technology. Financial professionals and academics must confront risks and dynamics that established theories often fail to capture in an era marked by complexity, technological disruption, and global uncertainty. This book provides the intellectual foundation needed to tackle these challenges. The chapters span a wide range of topics—from behavioral finance and causal models to quantum finance and innovations in financial systems—offering a comprehensive view of the forces reshaping finance. The book begins with well-established frameworks and progressively explores cutting-edge concepts, guiding readers through the transformation of financial theory and practice. Each chapter stands on its own, making the book suitable for both comprehensive study and selective reading. The authors present a timely perspective on how finance must adapt to a more complex and dynamic world.

A groundbreaking bridge between traditional financial theories and emerging interdisciplinary approaches, offering a unique perspective on finance in these uncertain times. From a seasoned expert in finance, behavioral finance, complexity science, and quantum finance. Adaptive Finance is a forward-looking exploration of the evolving world of finance, addressing the most pressing challenges and emerging trends facing financial markets today. It examines how traditional economic and financial models, long dominant in the field, are being redefined by advancements in behavioral science, mathematics, and technology. Financial professionals and academics must confront risks and dynamics that established theories often fail to capture in an era marked by complexity, technological disruption, and global uncertainty. This book provides the intellectual foundation needed to tackle these challenges. The chapters span a wide range of topics—from behavioral finance and causal models to quantum finance and innovations in financial systems—offering a comprehensive view of the forces reshaping finance. The book begins with well-established frameworks and progressively explores cutting-edge concepts, guiding readers through the transformation of financial theory and practice. Each chapter stands on its own, making the book suitable for both comprehensive study and selective reading. The authors present a timely perspective on how finance must adapt to a more complex and dynamic world.

Embracing Uncertainty and Complexity

Adaptive Finance

The ultimate modern guide to attracting, developing, and retaining employees!Every employee wants to learn, grow and advance in their career and to be able to achieve more, earn more, and better provide for their future and families. Organizations that embrace this challenge while challenging their employees to help the organization itself learn and grow will be the ones that survive and thrive.<ul><li>Bestselling author Bob Nelson is a leading authority on employee recognition and engagement worldwide and specializes in helping organizations improve their management practices, programs &amp; systems. In 1001 Ways to Grow Employees, Dr. Nelson shows leaders and employees: How best to align personal aspirations with organization objectives</li><li>How to make learning and development--from new skills to new opportunities--a part of every job</li><li>Proven creative and successful low-cost strategies that have worked for others</li><li>100% real-life examples, strategies and techniques that you can use TODAY</li></ul> With 1001 Ways to Grow Employees, organizations of all types and sizes can see how some of the world's top companies develop employees and how it leads to better employee engagement, performance, and retention. This book is also perfect for employees who want to advance their own careers.

The ultimate modern guide to attracting, developing, and retaining employees!Every employee wants to learn, grow and advance in their career and to be able to achieve more, earn more, and better provide for their future and families. Organizations that embrace this challenge while challenging their employees to help the organization itself learn and grow will be the ones that survive and thrive.<ul><li>Bestselling author Bob Nelson is a leading authority on employee recognition and engagement worldwide and specializes in helping organizations improve their management practices, programs &amp; systems. In 1001 Ways to Grow Employees, Dr. Nelson shows leaders and employees: How best to align personal aspirations with organization objectives</li><li>How to make learning and development—from new skills to new opportunities--a part of every job</li><li>Proven creative and successful low-cost strategies that have worked for others</li><li>100% real-life examples, strategies and techniques that you can use TODAY</li></ul>&nbsp;With 1001 Ways to Grow Employees, organizations of all types and sizes can see how some of the world's top companies develop employees and how it leads to better employee engagement, performance, and retention.&nbsp; This book is also perfect for employees who want to advance their own careers.&nbsp;&nbsp;

1001 Ways to Grow Employees

The New York Times bestseller From the long-tenured head of Goldman Sachs, an institution legendary for its culture of success, comes a candid memoir of global leadership in an age of extreme turbulence. "Funny, mainly blunt, unexpectedly vulnerable and rarely apologetic.” —Bloomberg “No one has gotten inside the secret walls of Goldman Sachs and told the story of everything about it, warts and all. Now the man who ran it tells all—and it’s incredible.” —Jim Cramer "Lively and insightful." —The Wall Street Journal When Lloyd Blankfein was attacked as a Wall Street fat cat, he had to smile, thinking of his precarious childhood in the notorious public housing projects of East New York, Brooklyn, and attending a high school so chaotic he didn’t feel safe leaving class to go to the bathroom in his time there. Harvard University was a total moonshot, and his outsider status never wore off, there or at Harvard Law. When he struck people as street-y, it wasn’t Wall Street they were thinking of. But if the chip never quite left Blankfein's shoulder, neither did a wry, resilient spirit and a lucid, democratic intelligence that saw through airs and found talent and ideas in unlikely places. Streetwise is a delightfully honest, sharp and often very funny reckoning with the author’s education—in finance, human nature, and the workings of the world. It abounds with lessons about leading teams of brilliant, aggressive, competitive people and harmonizing them around shared goals; changing when times are hard and when they’re good; managing risk; and knowing a crisis is at hand before it swamps you so you can guide your team to the further shore. Blankfein is famed for his calm hand on Goldman Sachs’s tiller during the global financial crisis, and that story is told in full here, among many other decisive episodes. Suffusing Streetwise is the author’s deep and abiding respect for the partnership culture of Goldman Sachs. We follow the never-ending work to protect and preserve that culture through all sorts of tumult—the challenge behind every other challenge. He is open about when he and the firm got it wrong, which was often enough, but the creative, risk-taking spirit was never snuffed—even as the fail-safes put in place to protect the firm and its clients held when they were needed the most. A powerful blueprint for the wise stewardship of a cause that is larger than yourself, Streetwise will inspire and inform readers throughout the global business community and beyond.

The New York Times bestseller From the long-tenured head of Goldman Sachs, an institution legendary for its culture of success, comes a candid memoir of global leadership in an age of extreme turbulence. "Funny, mainly blunt, unexpectedly vulnerable and rarely apologetic.” —Bloomberg “No one has gotten inside the secret walls of Goldman Sachs and told the story of everything about it, warts and all. Now the man who ran it tells all—and it’s incredible.” —Jim Cramer "Lively and insightful." —The Wall Street Journal When Lloyd Blankfein was attacked as a Wall Street fat cat, he had to smile, thinking of his precarious childhood in the notorious public housing projects of East New York, Brooklyn, and attending a high school so chaotic he didn’t feel safe leaving class to go to the bathroom in his time there. Harvard University was a total moonshot, and his outsider status never wore off, there or at Harvard Law. When he struck people as street-y, it wasn’t Wall Street they were thinking of. But if the chip never quite left Blankfein's shoulder, neither did a wry, resilient spirit and a lucid, democratic intelligence that saw through airs and found talent and ideas in unlikely places. Streetwise is a delightfully honest, sharp and often very funny reckoning with the author’s education—in finance, human nature, and the workings of the world. It abounds with lessons about leading teams of brilliant, aggressive, competitive people and harmonizing them around shared goals; changing when times are hard and when they’re good; managing risk; and knowing a crisis is at hand before it swamps you so you can guide your team to the further shore. Blankfein is famed for his calm hand on Goldman Sachs’s tiller during the global financial crisis, and that story is told in full here, among many other decisive episodes. Suffusing Streetwise is the author’s deep and abiding respect for the partnership culture of Goldman Sachs. We follow the never-ending work to protect and preserve that culture through all sorts of tumult—the challenge behind every other challenge. He is open about when he and the firm got it wrong, which was often enough, but the creative, risk-taking spirit was never snuffed—even as the fail-safes put in place to protect the firm and its clients held when they were needed the most. A powerful blueprint for the wise stewardship of a cause that is larger than yourself, Streetwise will inspire and inform readers throughout the global business community and beyond.

Getting to and Through Goldman Sachs

StreetWise

“Mind-expanding . . . The Score is so exuberant and readable that the depth and seriousness of its insights almost sneak up on you.” —Jennifer Szalai, The New York Times “Brilliant and wildly original . . . The Score is socially attentive, historically literate and imbued with sensual glee.” —Becca Rothfeld, The Washington Post “I give this excellent book five stars.” —Stuart Jeffries, Financial Times A philosophy of games to help us win back control over what we value The philosopher C. Thi Nguyen—one of the leading experts on the philosophy of games and the philosophy of data—takes us deep into the heart of games, and into the depths of bureaucracy, to see how scoring systems shape our desires. Games are the most important art form of our era. They embody the spirit of free play. They show us the subtle beauty of action everywhere in life in video games, sports, and boardgames—but also cooking, gardening, fly-fishing, and running. They remind us that it isn’t always about outcomes, but about how glorious it feels to be doing the thing. And the scoring systems help get us there, by giving us new goals to try on. Scoring systems are also at the center of our corporations and bureaucracies—in the form of metrics and rankings. They tell us exactly how to measure our success. They encourage us to outsource our values to an external authority. And they push on us to value simple, countable things. Metrics don’t capture what really matters; they only capture what’s easy to measure. The price of that clarity is our independence. The Score asks us is this the game you really want to be playing?

“Mind-expanding . . . The Score is so exuberant and readable that the depth and seriousness of its insights almost sneak up on you.” —Jennifer Szalai, The New York Times “Brilliant and wildly original . . . The Score is socially attentive, historically literate and imbued with sensual glee.” —Becca Rothfeld, The Washington Post “I give this excellent book five stars.” —Stuart Jeffries, Financial Times A philosophy of games to help us win back control over what we value The philosopher C. Thi Nguyen—one of the leading experts on the philosophy of games and the philosophy of data—takes us deep into the heart of games, and into the depths of bureaucracy, to see how scoring systems shape our desires. Games are the most important art form of our era. They embody the spirit of free play. They show us the subtle beauty of action everywhere in life in video games, sports, and boardgames—but also cooking, gardening, fly-fishing, and running. They remind us that it isn’t always about outcomes, but about how glorious it feels to be doing the thing. And the scoring systems help get us there, by giving us new goals to try on. Scoring systems are also at the center of our corporations and bureaucracies—in the form of metrics and rankings. They tell us exactly how to measure our success. They encourage us to outsource our values to an external authority. And they push on us to value simple, countable things. Metrics don’t capture what really matters; they only capture what’s easy to measure. The price of that clarity is our independence. The Score asks us is this the game you really want to be playing?

How to Stop Playing Somebody Else's Game

The Score

This open access book examines how Europe's traditionally open investment landscape has, over the past decade, shifted towards a more protectionist stance in response to evolving geopolitical factors. Featuring contributions from leading scholars, civil servants, and practitioners, it offers a comprehensive analysis through four key themes: investment frameworks, arbitration, sustainability, and future developments. With its expert insights and broad scope, this collection is an invaluable resource for investment lawyers both within and beyond the European Union. The eBook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com. Open access was funded by the Swedish Studies Network.

Past, Present, and Future

The EU Law of Investment

Innovative concepts, tools, and playbooks for discovering, defining, and taking charge of new market categories, by two of the leaders of the category design movement.The most exciting—and often most valuable—companies create, develop and win new categories of products or services. Examples range from the Zamboni company a century ago to OpenAI today. It also includes startups that you may not have heard of yet, but will as their categories take off.Category creation and development should be the goal of any company that wants to make a difference. And the way to achieve that is through the discipline of strategic category design.Kevin Maney helped introduce category design in the bestseller Play Bigger. Now, he and Mike Damphousse—an experienced CEO, investor, and marketing executive—share the secrets that they’ve learned over the past decade, plus new concepts and tools that help companies see and frame new categories. Their advisory firm has worked on strategic category design projects with more than fifty companies and guided workshops for hundreds more at incubators and VC portfolio gatherings.The Category Creation Formula reveals the processes they rely on and the truths about categories that they’ve uncovered, clearly laid out so any entrepreneur or leadership team can benefit from them, too.

Innovative concepts, tools, and playbooks for discovering, defining, and taking charge of new market categories, by two of the leaders of the category design movement.The most exciting—and often most valuable—companies create, develop and win new categories of products or services. Examples range from the Zamboni company a century ago to OpenAI today. It also includes startups that you may not have heard of yet, but will as their categories take off.Category creation and development should be the goal of any company that wants to make a difference. And the way to achieve that is through the discipline of strategic category design.Kevin Maney helped introduce category design in the bestseller Play Bigger. Now, he and Mike Damphousse—an experienced CEO, investor, and marketing executive—share the secrets that they’ve learned over the past decade, plus new concepts and tools that help companies see and frame new categories. Their advisory firm has worked on strategic category design projects with more than fifty companies and guided workshops for hundreds more at incubators and VC portfolio gatherings.The Category Creation Formula reveals the processes they rely on and the truths about categories that they’ve uncovered, clearly laid out so any entrepreneur or leadership team can benefit from them, too.

Discover, Design, and Win New Market Categories

The Category Creation Formula

“Almost Reckless is not just a book, it's a permission slip. It's about the courage it takes to step off the algorithm's path, the clarity that comes from defining your own principles, and the joy of building something that feels unmistakably yours.” —Will Guidara, bestselling author of Unreasonable Hospitality Amy Smilovic's cult fashion brand, Tibi, was a thriving $70 million business when she realized she was working toward someone else's idea of success. So she threw out the rulebook of how things should be done and went with her gut instead. Today Tibi is more successful than ever, and all on Smilovic's groundbreaking entrepreneurial terms.&nbsp; In Almost Reckless, she invites you to get comfortable with embracing smart risks in pursuit of your own vision. Sharing her story and drawing on her years of helping others identify their values and principles, Smilovic teaches you to hone your gut, and your trust in it. With humor and practicality she coaches you in how to determine what success means to you, including: <ul><li>why you don’t have to listen to the data guys</li><li>why you should be a Creative Pragmatist</li><li>why sticking to your principles isn’t incompatible with success</li><li>why work/life balance is bullshit</li></ul> Almost Reckless is the essential blueprint for entrepreneurs, leaders, creatives, and anyone who wants a working life that feels aligned with who they truly are.

“Almost Reckless is not just a book, it's a permission slip. It's about the courage it takes to step off the algorithm's path, the clarity that comes from defining your own principles, and the joy of building something that feels unmistakably yours.” —Will Guidara, bestselling author of Unreasonable Hospitality Amy Smilovic's cult fashion brand, Tibi, was a thriving $70 million business when she realized she was working toward someone else's idea of success. So she threw out the rulebook of how things should be done and went with her gut instead. Today Tibi is more successful than ever, and all on Smilovic's groundbreaking entrepreneurial terms.&nbsp; In Almost Reckless, she invites you to get comfortable with embracing smart risks in pursuit of your own vision. Sharing her story and drawing on her years of helping others identify their values and principles, Smilovic teaches you to hone your gut, and your trust in it. With humor and practicality she coaches you in how to determine what success means to you, including: <ul><li>why you don’t have to listen to the data guys</li><li>why you should be a Creative Pragmatist</li><li>why sticking to your principles isn’t incompatible with success</li><li>why work/life balance is bullshit</li></ul> Almost Reckless is the essential blueprint for entrepreneurs, leaders, creatives, and anyone who wants a working life that feels aligned with who they truly are.

A Creative and Pragmatic Approach to Taking Risks

Almost Reckless

Pathways to Accelerating Economic Growth

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