Kennen Sie schon unseren Geschäftskundenservice? Wir beraten Sie gerne.
Fokusthemen
Publikationen
Services
Autorinnen/Autoren
Verlag
Shop
LEXIA
Zeitschriften
SachbuchLOKISemaphor
Organizations in the Face of Crisis

Organizations in the Face of Crisis

Managing the Brand and Stakeholders

Inhalt

Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects.

Bibliografische Angaben

März 2013, 196 Seiten, Englisch
PALGRAVE MACMILLAN
9781137313973

Inhaltsverzeichnis

Schlagworte

Weitere Titel zum Thema