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Optimal Distinctiveness

A New Agenda for the Study of Competitive Positioning of Organizations and Markets

This Element reviews the historical grounding and recent development of optimal distinctiveness scholarship, based on which an orienting framework is proposed to stress the highly contextualized and dynamic nature of optimal distinctiveness.

Mai 2022, Elements in Organization Theory, Englisch
Cambridge Academic
978-1-108-96487-6

Weitere Titel der Reihe: Elements in Organization Theory

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