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Coming soon, the firsthand account of a studio insider's adventures in movie marketing

Fredrick J: Opening Weekend

Opening Weekend

An Insider's Look at Marketing Hollywood's Hits and Flops

A NEW YORK TIMES BESTSELLER! •&nbsp;A READ WITH JENNA TODAY SHOW BOOK CLUB PICK&nbsp;&nbsp;•&nbsp;&nbsp;A heartbreaking, empowering, often hilarious debut memoir about a mother’s all-consuming love, a son’s perilous quest to discover the world beyond the front door and the unregulated homeschool system that impacts millions like him *A BookRiot Best Book of the Year* *A&nbsp;BookPage&nbsp;Memoir of the Year* *A Top 10 Amazon Book of the Month Pick* *A Washington Post&nbsp;Book to Read in January!* *A&nbsp;Library Journal Big&nbsp;Book of the Week!* *A BookRiot&nbsp;Best New Nonfiction of January!* Stefan Merrill Block&nbsp;was nine when his mother pulled him from school, certain that his teachers were “stifling his creativity.” Hungry for more time with her boy who was growing up too quickly, she began to instruct Stefan in the family’s living room.&nbsp;Beyond his formal lessons in math, however, Stefan was largely left to his own devices and his mother’s erratic whims,&nbsp;such as her project to recapture her twelve-year-old son's early years by bleaching his hair and putting him on a crawling regimen. In this “stunning debut memoir” (Jenna Bush Hager, The Today Show), Block beautifully reflects on his experiences in both traditional and at-home education systems, delving into: <ul> <li>The inception of the homeschooling movement and its massive rise throughout America</li> <li>Early memories of Block’s mother, and a poignant look into their dysfunctional mother-son story</li> <li>Block’s reentry into the public school system, both jarring yet insightful, and the bullying he withstood</li> <li>His emotional journey towards forgiveness, love, and hope as he becomes a parent himself</li></ul> At once a novelistic portrait of mother and son, and an illuminating window into an overlooked corner of the American education system,&nbsp;Homeschooled&nbsp;is a moving, funny and ultimately inspiring story of a son’s battle for a life of his own choosing, and the wages of a mother’s insatiable love. Praise for Homeschooled "One of the most beautiful books I've ever read."—Jenna Bush Hager “Absorbing.”—Washington Post “A revealing and deeply empathetic portrait of a complex relationship between mother and son.” –BookPage, starred review “Astonishing.”—The New York Post "Clearly told with the steadiness of a masterful writer."—Isaac Fitzgerald

A New York Times Bestselling Memoir and Read with Jenna Pick

Homeschooled

This book summarizes the 'rules of the service game' and presents the distilled lessons from three leaders' decades-long experience in consulting, teaching, and research on service, summarizing the 'rules of the game' they have learned. In particular, the authors emphasize that people (customers, employees, and managers) remain a prominent key to success in service, regardless of the level and extent of technology, robotics, and artificial intelligence (AI) involved.Embracing the social psychology of the various stakeholders and the settings in which they interact is critical for the long-term health of service organizations because this is what can yield sustainable competitive advantage. To be effective, service leaders need to understand the complexities of people so that they can create and support appropriate psycho-social contexts in their organizations.This book draws on the interrelated disciplines of social psychology, organizational behavior, and organizational psychology to distill fundamental principles that help inform the effective management of people and their organizational contexts. This book summarizes the most important 'rules of the game' on how to build effective service organizations for people to innovate, design, and co-create value.Rules of the Service Game provides a sharp and concise summary of how to manage a service organization by three thought leaders in this field. It reveals how people are central to the development of services whether those are delivered via technology, personally, or -- more likely -- a combination of these. This book deals with the organizational and contextual issues that produce the service quality marketing promotes. A central focus of the book is talent management -- how to attract, retain, and manage the talent necessary for creating and implementing the wide range of service delivery systems that will be required in the future.

Rules of the Service Game: What Service Leaders Need to Know

The Business of Pitching will be the first major work looking at how business pitches for the Public Relations industry are conceived, planned, delivered and assessed. The PR industry is now worth in excess of £13bn and employs around 85,000 people in the UK alone. This practical, yet academically referenced, five-part guide takes the reader through a carefully conceived process for successful pitching. Throughout fifteen real life case studies amplify the main learning points. Examples range from multi-national corporations to NGOs. The authors' expertise is based on their business and coaching skills, and is enriched with their knowledge of relevant, contemporary multi-disciplinary literature.

The Business of Pitching will be the first major work looking at how business pitches for the Public Relations industry are conceived, planned, delivered and assessed. The PR industry is now worth in excess of £13bn and employs around 85,000 people in the UK alone. This practical, yet academically referenced, five-part guide takes the reader through a carefully conceived process for successful pitching. Throughout fifteen real life case studies amplify the main learning points. Examples range from multi-national corporations to NGOs.The authors’ expertise is based on their business and coaching skills, and is enriched with their knowledge of relevant, contemporary multi-disciplinary literature.

The Public Relations Perspective

The Business of Pitching

Develop culturally intelligent marketing strategies for a digitally connected global marketplace. International Marketing is designed for postgraduate marketing students studying International Marketing and International Marketing Strategy. This textbook equips students with the theoretical frameworks and applied tools required to design, implement and evaluate marketing strategies across borders in an increasingly digital and regulated environment. Sue Ollerhead explores how brands can enter, compete and grow internationally while remaining culturally sensitive, legally compliant and strategically coherent. This book integrates core international marketing theory with practical application, covering market entry strategies, dynamic pricing, cross-border brand positioning and digital platform management. Students examine how organizations adapt products and services to meet local market needs while maintaining universal quality standards, sustainability commitments and ethical responsibility. Legal and regulatory considerations are embedded throughout, alongside discussion of environmental impact, societal expectations and global governance frameworks. Real-world examples from Coca-Cola, Depop and MPesa illustrate how international marketing decisions influence long-term brand performance and customer relationships across diverse markets. This textbook includes: - Guidance on digital international marketing, including market entry, pricing and cross-border brand strategy - Chapter overviews, key learning outcomes, key concept boxes and exercise questions - Online resources including lecture slides and a lecturer's manual with exercise answers - Strategic insights and analysis on operating effectively within international environments

Utilize a Digital Approach in International Marketing Strategies

International Marketing

edition suhrkamp

Wer wissen möchte, wie es um den Westen bestellt ist, muss nur die James-Bond-Reihe befragen. 
 50 Shades of Grey
 lässt ein Aufblühen der Prüderie erkennen, und die Rückkehr des Autoritarismus haben bereits 
 Star Wars
 und die diversen Verfilmungen von Marvel-Comics vorweggenommen. Vor allem große Blockbuster führen uns die herrschenden Ideologien unserer Zeit vor Augen. Doch wenn wir bloß schauen, sehen wir sie nicht.
 
 Wolfgang M. Schmitt zeigt, wie uns der Film - gerade dank seiner Künstlichkeit, der Montage, Stars und Spezialeffekte - einen anderen, mit der Brille der Fiktion geschärften Blick auf die Realität und auf uns selbst eröffnet. Sein ungewöhnlicher Ratgeber ist eine Liebeserklärung an Hollywood und zugleich ein flammendes Plädoyer für ein ideologiekritisches, kontraintuitives Sehen.

Wer wissen möchte, wie es um den Westen bestellt ist, muss nur die James-Bond-Reihe befragen. 
 50 Shades of Grey
 lässt ein Aufblühen der Prüderie erkennen, und die Rückkehr des Autoritarismus haben bereits 
 Star Wars
 und die diversen Verfilmungen von Marvel-Comics vorweggenommen. Vor allem große Blockbuster führen uns die herrschenden Ideologien unserer Zeit vor Augen. Doch wenn wir bloß schauen, sehen wir sie nicht.
 
 Wolfgang M. Schmitt zeigt, wie uns der Film – gerade dank seiner Künstlichkeit, der Montage, Stars und Spezialeffekte – einen anderen, mit der Brille der Fiktion geschärften Blick auf die Realität und auf uns selbst eröffnet. Sein ungewöhnlicher Ratgeber ist eine Liebeserklärung an Hollywood und zugleich ein flammendes Plädoyer für ein ideologiekritisches, kontraintuitives Sehen.

Mit Filmen sehen lernen

A gripping and entertaining memoir that shines a rare light on an industry that is disrupting our lives. Veteran Morgan Stanley banker Alok Sama thought he'd seen it all. Then he found himself chief dealmaker at the most influential technology investor in the world-SoftBank, the backer of Arm Holdings, Yahoo, Nvidia, TikTok, Uber, T-Mobile, Alibaba and WeWork.The Money Trap is Sama's thrilling, stranger-than-fiction personal odyssey featuring his experiences alongside SoftBank's iconic founder, Masayoshi Son, a visionary maverick who wants to be remembered as "the crazy guy who bet on the future" and whose mission is "happiness for everyone." Sama takes the reader on a wild journey as he consorts with A-list CEOs and heads of state, and negotiates mega-deals on a Gulfstream jet, Son's sanctuary with its exquisite Japanese garden, and a waterside restaurant in the Turkish Riviera-all while contending with a mysterious dark-arts smear campaign that takes a toll on his private life.This fascinating and humorous saga provides a unique insider perspective on the insanity of high finance and venture investing. Written with self-deprecating wit, unflinching honesty and searing introspection, The Money Trap is ultimately a morality tale: in life, as in technology investing, more money isn't always the answer.

Lost Illusions Inside the Tech Bubble

The Money Trap

Lo hemos pasado en grande siendo Swifties, y ahora, esa historia —llena de felicidad, amistad, conexión, payasadas y canciones cantadas a pleno pulmón —está documentada en este tributo a la comunidad de fans y la razón por la que estamos todos aquí, Taylor Swift. Todos sabemos cómo empezó: una adolescente de Pensilvania que se mudó a Nashville y pronto ascendió hasta la cima de las listas de música country. Aquí es donde comenzó la historia de Taylor Swift en 2006, pero también es donde empezó nuestra historia como Swifties. Nuestra historia es un emotivo viaje a través de la historia Swiftie, que muestra la evolución de una comunidad de fans que ha sobrevivido al paso del tiempo. Narrado a través de la lente de las experiencias personales, este libro es una crónica del auge de una comunidad que se ha mantenido ferozmente leal en cada etapa. Desde llamar a las emisoras de radio para pedir Tim McGraw, hasta momentos inolvidables en Tumblr en los que Taylor y los fans parecían un grupo de amigos y sobrevivir a una guerra con Ticketmaster —hemos estado ahí. Hemos aprendido lecciones vitales, intercambiado pulseras de la amistad, dominado las matemáticas de los husos horarios para conectarnos a directos, y creado un lenguaje que tan solo otro Swiftie —o la propia Taylor— puede entender. Pero más allá de todos estos momentos compartidos, lo que verdaderamente nos une es el hecho de que las letras de Taylor parecen haber sido escritas solo para nosotros, como reflejos de nuestras propias historias. Esta comunidad de fans, apasionada y única, ha ganado premios y se ha estudiado a fondo, pero, por primera vez, los fans pueden rememorar y celebrar lo que significa ser parte de esta comunidad que te cambia la vida. Una carta de amor escrita por una Swiftie para Swifties, Nuestra historia es una promesa de que nuestra historia jamás será olvidada.

Cómo el fandom de Taylor Swift nos cambió la vida

The Story of Us, Spanish-language edition

Leading experts on greenwashing offer a playbook for achieving competitive advantage by combatting misleading claims and building trust. Greenwashing has reached epidemic proportions, and consumer confidence in business sustainability commitments is falling. Those most affected by greenwashing are genuine green firms, and companies truly committed to sustainability goals can find it hard to communicate their commitments and distinguish themselves in this sea of greenwash. These companies need to confront their rivals head on to win the trust of stakeholders. From Greenwash to Green Trust offers a new paradigm for how to gain and maintain competitive advantage in a world of exaggerated green claims. &nbsp;&nbsp;Building on more than a decade of research on greenwashing, Tom Lyon and Wren Montgomery offer a three-step approach for companies determined to rise above their greenwashing competitors:&nbsp;&nbsp; <ul> 	<li> 		Understand why trust has been broken: First, learn how greenwashing works, and hurts, in today's world.&nbsp;&nbsp; 	</li> 	<li> 		Build trust: Then, look in the mirror, acknowledge your own shortcomings, and substantiate your company's commitment to sustainability goals. 	</li> 	<li> 		Leverage trust: Finally, create powerful relationships to outcompete greenwashers and turn integrity into lasting advantage. 	</li> </ul> In the end, the message of From Greenwash to Green Trust is a positive one. While there are plenty of businesses doing the "right" thing on sustainability, with this novel strategic approach to beating greenwashing, businesses can center transparency and trust—to restore consumer confidence and support rapid growth.

How Honest Firms Win in a World of Spin

From Greenwash to Green Trust

'"I liked the Jewish jokes," she says. "Oh, it's OK", I say. "I'm allowed to make them." Her eyes light up. And so it all begins.' When Max meets Eliana, a dazzling modern Orthodox Jewish girl, in a bar in Edinburgh one night, he never expected it to kickstart an agonising identity crisis. While their connection is instant and deep, Max discovers a devastating truth: that despite his upbringing, to millions around the world, including the girl he's fallen for, he is deemed non-Jewish. Determined to build a future with her, comedian and writer (and uncircumcised liberal Jew) Max Olesker embarks on one of the world's most demanding religious conversion processes. He attempts to navigate the dizzying complexities of Jewish law, the challenges of maintaining a relationship without physical contact, and the looming prospect of a date with a scalpel. From moving into the home of an Orthodox family for eight months to enduring gruelling interrogations by a high court of Rabbis, Max's journey is a rollercoaster of humour, heartbreak, and self-discovery. A hilarious and moving true account of one man's quest to marry the love of his life, Making the Cut will make you laugh, cry, and believe in the transformative power of love.

An Unorthodox Love Story

Making the Cut

The Full Life of Ruth Bader Ginsburg

Justice Undaunted

Ladies and gentlemen, step right up...On 23 March, 1844, General Tom Thumb, at 25 inches tall, entered the Picture Gallery at Buckingham Palace and bowed to Queen Victoria. On both sides of the Atlantic, this event marked a tipping point in the nineteenth century: the age of the 'Freak' was born. Bewitching all levels of society, the 'Freak Show' was a world of astonishing spectacle and entertainment. But the real stories and human dramas of the performing men, women and children have been marginalised in the histories of the very people who exploited them. In The Wonders, Dr John Woolf brings to life the history of the Freak show, and how it gave way to some of the great transformations of the age: the birth of showbusiness, celebrity, and 'alternative facts'. The book explores the virtues of the 'Freak' circuit, as well as the ongoing effects of power, fame, exploitation, and our fascination with otherness. Sometimes tragic, sometimes triumphant, and always extraordinary, The Wonders is the true story of the performers whose talents and disabilities helped define an era.

Lifting the Curtain on the Freak Show, the Circus and the Victorian Age

The Wonders

¿In dem Werk geht es um die Bewertung von Start-ups und Growth-Unternehmen, die der Branche "digitale Technologiefirmen" (wie z. B. IT-Services, Blockchain-Unternehmen) zuzuordnen sind. Zunächst erfolgt eine genaue Charakterisierung von Unternehmen dieser Branche und in diesen Lebenszyklusphasen. Im Anschluss daran werden die zentralen Verfahren der Unternehmensbewertung dargestellt, um im nächsten Schritt anhand eines eigens hierfür entwickelten Verfahrens das zur Bewertung dieser Unternehmen geeignete Verfahren auszuwählen. Im letzten Schritt bieten Beispiel-Bewertungen spezifischer Unternehmen konkrete Hilfestellungen für die Praxis.

In dem Werk geht es um die Bewertung von Start-ups und Growth-Unternehmen, die der Branche „digitale Technologiefirmen“ (wie z. B. IT-Services, Blockchain-Unternehmen) zuzuordnen sind. Zunächst erfolgt eine genaue Charakterisierung von Unternehmen dieser Branche und in diesen Lebenszyklusphasen. Im Anschluss daran werden die zentralen Verfahren der Unternehmensbewertung dargestellt, um im nächsten Schritt anhand eines eigens hierfür entwickelten Verfahrens das zur Bewertung dieser Unternehmen geeignete Verfahren auszuwählen. Im letzten Schritt bieten Beispiel-Bewertungen spezifischer Unternehmen konkrete Hilfestellungen für die Praxis.

Bewertung digitaler Start-ups und Growth-Unternehmen

Opening Weekend

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