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Nutzung von Business Intelligence zur Identifikation und Entwicklung digitaler Geschäftsmodelle

A timely, practical guide to AI—its strengths, weaknesses, and real-world applications—for business professionals and policymakers. Artificial intelligence, or AI, can recognize a pattern from any set of data it is given, which is what makes it such an extraordinarily powerful tool. But because not all patterns are authentic or reliable, AI's pattern-finding superpower can lead to spurious patterns—and to disastrous results for business and government entities that rely on them. Hence the conundrum at the heart of AI: its greatest strength can also be its greatest weakness. Targeting the businessperson who needs to know how to use AI profitably and responsibly, Caleb Briggs and Rex Briggs offer in this book a foundational understanding of AI that is easy to grasp yet thorough enough to be used effectively.

A timely, practical guide to AI its strengths, weaknesses, and real-world applications for business professionals and policymakers.

Harnessing the Power of AI for Your Organization—Profitably and Safely

The AI Conundrum

Prediction, Punishment, and the Limits of Delegated Judgment

Criminal Justice in the Age of Algorithms

SpringerBriefs in Applied Sciences and Technology

PoliMI SpringerBriefs

This open access book offers a coral understanding of the complex phenomenon of collective mobility, developing insights, suggestions and replicable solutions by means of user-based big data analysis. In doing so, it presents a stream of reflection on how new and open knowledge about both demand and offer of collective paratransit mobility can be achieved through the use of still underexploited resources like user-generated data. About 80% of everyday mobility in rapidly expanding African cities is based upon paratransit transports, a flexible though the frequently inefficient and unsafe form of collective mobility, commonly hindering economic and social development needs. Transport poverty is mainstreamed by the 2030 Agenda for Sustainable Development across several Sustainable Development Goals (SDGs) and targets, especially those related to food security, health, economic growth and human settlements. The sound calls for advanced analytics and strategies in mobility policies is embraced by this open access book, by narrating the 2-year transdisciplinary journey of the Safari Njema project, a highly experimental project that has intensely collaborated with the Metropolitan Transport Agency in Maputo (Mozambique). At the intersection of Urban Studies, Mathematics, Computer sciences, Data governance, Design and Management studies, this book is conceived to highlight the necessity of similar transdisciplinary journeys in order to provide safer, reliable and sustainable solutions to both people’s demand, policy choices and business models in a fully replicable and scalable perspective in other Sub-Saharan African cities.

On the move - Data and policies in African cities

Disciplinary Crossroads Towards Sustainable Mobility

A Leader’s Guide to Systems, Strategy, and Transformation

AI and the Digital Enterprise

Implement AI strategies to optimise performance and deliver stronger customer experiences in tourism. Technology-Led Tourism is a practical guide for managers, department heads and industry professionals who want to develop credible strategies for applying AI across the travel sector. It bridges the gap between technology and tourism, offering frameworks you can implement to enhance both operational efficiency and guest engagement. Written by Shaon Talukder, this book draws on detailed real-world examples from Expedia, Amadeus, Delta Airlines and Airbnb to show how AI principles are already reshaping travel. With insights from adjacent industries such as finance and media, it highlights proven approaches that tourism professionals can adapt to stay competitive. You'll learn how to: - Apply AI frameworks to optimize operations and decision-making - Develop data foundations that enable scalable, reliable innovation - Implement principles from other industries to strengthen strategy - Build credibility by applying actionable tools to your own context - Translate AI opportunities into measurable career and business impact With clear models, real-world examples, and actionable guidance, Technology-Led Tourism equips mid- to senior-career professionals to implement strategies that not only improve performance but also elevate their role as informed, forward-looking leaders in the industry. Themes include: AI in tourism, travel strategy, data frameworks, operational efficiency, customer experience, innovation adoption

Leveraging AI, Data and Analytics in Travel

Technology-Led Tourism

Alles, was 2026 datenschutzrechtlich wichtig ist, in einem praktischen Datenschutzpaket!

Unternehmen und Einrichtungen müssen sicherstellen, dass die Vorgaben des aktuellen Datenschutz- und IT-Sicherheitsrechts eingehalten werden - v.a. beim Umgang mit personenbezogenen und sensiblen Daten.

Mit dem "Datenschutz-Paket 2026" bekommen sie eine hilfreiche Unterstützung an die Hand. Es enthält eine bewährte Zusammenstellung der wichtigsten Muster, Checklisten, Vorlagen und Informationen zum Nachlesen, die sie für die Umsetzung des aktuellen Datenschutzrechts auf europäischer und nationaler Ebene (DSGVO, BDSG, TDDDG, Data Act etc.) benötigen.

Sammlung mit Vorlagen, Merkblättern und Mustern rund um den Datenschutz

Das Datenschutz-Paket

nuggets

Technische Innovationen wie das Internet der Dinge, Cloud Computing und Big Data revolutionieren nicht nur die Produktion und die Nutzung von Gütern. Sie verändern auch das Marketing, denn sie ermöglichen eine nie dagewesene Vernetzung, Datenanalyse und Interaktivität.
Das zeigt sich eindrucksvoll am Beispiel Digitaler Zwillinge, die - als virtuelles Abbild eines Produkts - die reale mit der digitalen Welt verbinden. Unternehmen geben sie die Möglichkeit, smarte, individualisierte Produkte und Services zu gestalten, die sich individuell auf die Nutzerbedürfnisse einstellen. Digitale Zwillinge sind der Schlüssel, um innovative Produkte effizient zu entwickeln, zu überwachen, zu steuern und zu optimieren. Zudem können sie auch bei der Prognose von Kundenverhalten helfen.
Kerstin Pezoldt erklärt in diesem nugget-Band kompakt und präzise was Digital Twins im Produktlebenszyklus leisten und welche Rolle sie bei der Vermarktung von Konsumgütern spielen, etwa bei PKWs und Smartphones aber auch bei Haushaltsgeräten und nicht zuletzt bei sog. Smart-Home-Lösungen.

Definition, Funktionsweise und Nutzungsoptionen

Digitale Zwillinge im Marketing

An acclaimed New York Times Magazine writer brings us into the world of the controversial technology firm Palantir and its very colorful and outspoken CEO, Alex Karp, tracing the ascent of Big Data, the rise of surveillance technology, and the shifting global balance of power in the 21st century. Palantir builds data integration software: its technology ingests vast quantities of information and quickly identifies patterns, trends, and connections that might elude the human eye. Founded in 2003 to help the US government in the war on terrorism—an early investor was the CIA—Palantir is now a $400 billion global colossus whose software is used by major intelligence services (including the Mossad), the US military, dozens of federal agencies, and corporate giants like Airbus and BP. From AI to counterterrorism to climate change to immigration to financial fraud to the future of warfare, the company is at the nexus of the most critical issues of the 21st century. Its CEO, Alex Karp, is a distinctive figure on the global business scene. A biracial Jew who is also severely dyslexic, Karp has built Palantir into a tech giant despite having no background in either business or computer science. Instead, he’s a trained philosopher who has become known for his strongly held views on a range of issues and for his willingness to grapple with the moral and ethical implications of Palantir’s work. Those questions have taken on added urgency during the Trump era, which has also brought attention to the political activism of Karp’s close friend and Palantir cofounder Peter Thiel. In The Philosopher in the Valley, journalist Michael Steinberger explores the world of Alex Karp, Palantir, and the future that they are leading us toward. It is an urgent and illuminating work about one of Silicon Valley’s most secretive and powerful companies, whose technology is at the leading edge of the surveillance state.

Alex Karp, Palantir, and the Rise of the Surveillance State

The Philosopher in the Valley

A critical introduction to the psychiatric technologies of the future Artificial intelligence (AI) promises to transform nearly every area of modern life, and psychiatry is no exception. The field faces the mounting crisises in diagnostic inaccuracy, treatment stagnation, and persistent failures in suicide prevention, while traditional approaches struggle to keep pace with patient needs. AI and neuroscience offer a new path forward, pointing toward a future where mental health care is grounded in objective data, individualized predictions, and biologically informed treatments. Decoding Despair provides a cutting-edge look at these emerging scientific possibilities and the long-standing norms they may replace. Beginning with an examination of psychiatry's current challenges, it moves toward a present where AI-powered tools are beginning to reshape diagnostics, treatment selection, and drug development. The book offers readers a deeper understanding of mental health as both a scientific field and a lived human experience, while igniting an essential conversation about the transformative potential of precision psychiatry and technology. Decoding Despair readers will also find: <ul> <li>Exploration of the patient's journey from first symptoms to being prescribed medication</li> <li>Deep dive into the healthcare system and an understanding of the connections between stakeholders</li> <li>Clear explanations of how AI models work and how they can be practically applied to solving issues in mental health</li> <li>Deep introduction into the world of data and the different models of data acquisition necessary for building AI solutions</li> <li>Analysis of the potential innovations that could come first and the conditions necessary for them to occur</li> </ul> &nbsp; Decoding Despair is ideal for professionals and innovators building the future of psychiatry-as well as anyone seeking to understand their own mental health and the technological breakthroughs poised to reshape this critical field of care.

How AI is Reshaping Psychiatry

Decoding Despair

'This view from the other side of the search box is both charming and insightful, tapping into a deep well of curiosity.' Tim Harford, author of How to Make the World Add UpEver wondered what goes through other people's minds - our silly questions, inner anxieties, hopes and dreams?In this hopeful and insightful book, Google Data Editor Simon Rogers explores insights from the world's biggest dataset: an epic snapshot, two decades long and counting, of our collective brain. What it reveals about us might surprise you.<ul><li>In June the UK sees a spike in searches for 'how to help a bee'</li><li>London is the top place on earth searching for 'tell the time drunk'</li><li>Around the world, it's 2am when parents want to know how to get their baby to sleep</li><li>Searches for 'how to help' are at an all-time high</li></ul> Brimming with insights that vary from the playful to the profound, What We Ask Google delves into the momentous and the mundane secrets of what we ask when we get the chance to ask anything, offering a surprisingly hopeful picture of humankind.'In a time when the news is so relentlessly gloomy, this book provides a ray of hope.' Daily Mail'Deserves a place on any bathroom bookshelf' Guardian

A surprisingly hopeful picture of humankind

What We Ask Google

Brainjacking takes us on a journey through advertising and marketing's attempts to understand and influence our thoughts and desires, from the earliest billboards to the technologies of the future. To discover how science intersects with our desires and decisions, the book pulls together three strands that have a huge impact on our lives: advertising, how much privacy we can and should have in the new electronic world, and how to draw the line between information and influence.With Brian Clegg as your guide, this is a book that will help you unpick the insidious world of brainjacking. Expertly pulling together different strands on disparate topics including AI, Big Data, subliminal advertising and more, this essential investigation shows how new and old technology and science can be combined to influence human behaviour and beliefs.

The Science of Influence and Manipulation

Brainjacking

Mastering Business Analytics

Data Analytics for Strategic Decisions explores how businesses can harness the power of data, technology, and analytics to make strategic decisions that drive growth and innovation. It provides a comprehensive guide to integrating business strategy with data-driven methodologies, offering practical tools and insights for modern organizations.Readers will gain a deep understanding of how to transform data into actionable insights, improving decision-making across marketing, finance, operations, and strategy. The book combines theoretical foundations with real-world applications, including case studies, datasets, and practical exercises. It also addresses emerging topics like AI, predictive analytics, and data governance, ensuring readers are equipped with cutting-edge knowledge and skills.This book is designed for undergraduate and master's students in Business Administration, Business Analytics, and Digital Transformation, as well as professionals seeking to enhance their data-driven decision-making capabilities. It is ideal for courses in Business Analytics, Data Analytics for Business, Business Intelligence, and Digital Transformation.The book includes supplementary materials such as datasets for practical exercises, case studies, and discussion questions, making it suitable for both classroom and online learning environments.

Fundamentals of Business Technology and AI Integration

Data Analytics for Strategic Decisions

Nutzung von Business Intelligence zur Identifikation und Entwicklung digitaler Geschäftsmodelle

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