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Lahardan Books

Harmer V: New Frontiers

New Frontiers

How and Where to Find, Grow, and Protect Your Fortune

AI for Everything

AI for Marketing: The Consumer Perspective examines the human side of AI adoption at a moment when technology is advancing faster than consumer comfort. While millions use AI to search, plan, create and make decisions, trust remains fragile. This book explains why that gap persists and what it means for marketers trying to reach audiences who are both curious and cautious.Drawing on proprietary research, global studies and behavioral science, the book maps the key barriers marketers must navigate: concerns about accuracy, authenticity, privacy, loss of control and systemic biases. It also identifies the consumer segments most open to AI-enabled products and messaging, including caregivers, multilinguals, sustainability enthusiasts and personalization seekers.The book offers marketers practical guidance on designing AI-powered experiences that are credible, equitable and human-led. It shows how trust can be built into every touchpoint - from onboarding and data exchange to content creation and customer service - and why doing so is essential for adoption and long-term loyalty.

The Consumer Perspective

AI for Marketing

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Strategic International Marketing: Theory &amp; Practice provides a comprehensive, strategy-driven approach to understanding how firms compete and grow in international markets. Designed for today's globally minded students, the book integrates international marketing theory with strategic analysis, showing how organisations make effective decisions across diverse economic, cultural and institutional contexts.
The text covers core international marketing topics alongside key strategic issues such as digital transformation, sustainability, innovation, ethics and new product development. Throughout, students are guided through practical diagnostic tools that support market assessment, strategic decision-making and performance evaluation. End-of-chapter diagnostics and applied frameworks help reinforce learning and support coursework, exams and group projects.
Written in a clear, accessible style, the book is ideal for upper-level undergraduate courses in international marketing and strategic marketing. Its structured approach makes complex concepts manageable while maintaining analytical depth.
A selection of instructor resources, including test banks, PowerPoint slides and an instructor manual, further supports teaching and learning.
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Theory and Practice

Strategic International Marketing

The CMO Operating System

A Complete Playbook for New Chief Marketing Officers

The quiet way lawyers win the clients they want

Referred

Almost nothing is made where you think it is Where Does My Stuff Come From? reveals the complex international supply networks behind products Americans use daily, from chocolate chips and computer chips to athletic shoes and frozen fish. Written by Willy Shih, a Harvard Business School professor with 28 years of hands-on experience at IBM, Digital Equipment Corporation, and Eastman Kodak, this accessible guide demystifies global supply chains through everyday products. Shih examines why so many goods get made far away, who actually makes them, and what it costs you. Why do my cashew nuts say they came from Vietnam when they were actually grown in West Africa? What do Henry Ford and lifestyles of the Chinese Communist Party have to do with making iPhones? What do Ozempic and beer have to do with laundry detergent? Things come from where they do for a variety of reasons, and this book will help you understand the economic logic behind it all. Readers will also discover: <ul> <li>The brand on the label usually doesn't tell you who actually made the product</li> <li>Why 'just make it in America' is harder than it sounds</li> <li>How tariffs and industrial policies can have an outsized influence on where things are made</li> <li>The tension behind reshoring, high-paying jobs, and having a wide choice of inexpensive products</li> </ul> Ideal for consumers who are curious, business professionals navigating trade disruptions, or anyone trying to make sense of today's trade debates, Where Does My Stuff Come From? provides clear context for understanding how global supply chain decisions shape everyday American life and purchasing power.

The Logic Behind Global Supply Chains in a Changing World

Where Does Your Stuff Come from

Develop culturally intelligent marketing strategies for a digitally connected global marketplace. International Marketing is designed for postgraduate marketing students studying International Marketing and International Marketing Strategy. This textbook equips students with the theoretical frameworks and applied tools required to design, implement and evaluate marketing strategies across borders in an increasingly digital and regulated environment. Sue Ollerhead explores how brands can enter, compete and grow internationally while remaining culturally sensitive, legally compliant and strategically coherent. This book integrates core international marketing theory with practical application, covering market entry strategies, dynamic pricing, cross-border brand positioning and digital platform management. Students examine how organizations adapt products and services to meet local market needs while maintaining universal quality standards, sustainability commitments and ethical responsibility. Legal and regulatory considerations are embedded throughout, alongside discussion of environmental impact, societal expectations and global governance frameworks. Real-world examples from Coca-Cola, Depop and MPesa illustrate how international marketing decisions influence long-term brand performance and customer relationships across diverse markets. This textbook includes: - Guidance on digital international marketing, including market entry, pricing and cross-border brand strategy - Chapter overviews, key learning outcomes, key concept boxes and exercise questions - Online resources including lecture slides and a lecturer's manual with exercise answers - Strategic insights and analysis on operating effectively within international environments

Utilize a Digital Approach in International Marketing Strategies

International Marketing

The book comprehensively covers the subject of brand management in a fiercely competitive market environment. In an age in which brand is the most valuable asset in a business, the book discusses, with illustrations, the process of building and protecting brands, what it takes for a popular name to become a brand, and then, a power brand.With relevant case studies and examples, particularly of fast-moving consumer goods (FMCG), this volume provides strategic directions and lessons for creating and developing brands that can stand test of the time. It also expounds on building brand equity in challenging times, brand extension, brand strategy as well brand accounting and valuation. The book also covers strategies for building service brands -- marketing strategies and processes have changed over time with technology and brands now must be built through social media and digital marketing, which is discussed comprehensively with cases in this title.The book will be useful to students and teachers of Marketing, Advertising and Brand Management, Business Studies, Business Communication, Media and Journalism and Public Relations. It will also be an invaluable resource for brand marketers and practitioners.

Surviving the Competitive Environment

Strategic Brand Management

The Art and Intelligence of Future Packaging

Packaging 5.0

In 2026

Build Once, Earn Forever

THE STARTUP & ENTREPRENEUR INTELLIGENCE MAGAZINE

ib review Monsoon Edition 2026

Are you working harder than ever, but still competing on price?Most entrepreneurs are sold a dangerous lie: cast a wide net, say yes to every opportunity, and the money will follow. But being a "Jack of all trades" is exactly what is keeping you overworked, underpaid, and overwhelmed. When you try to be everything to everyone, you become a commodity. You hit a glass ceiling.I call this the Generalist Trap-and it is the single biggest roadblock to your growth.In The Acceleration Catalyst, global business strategist Steve Gaston shatters the myth of the generalist. Drawing from his own journey of building businesses from the local streets of Scotland to expanding Headsmart Global Agency onto the international stage, Steve delivers the definitive blueprint for scaling your operations and commanding the premium prices your expertise actually deserves.This is not a book of abstract theories. It is a battle-tested architecture for growth.Inside Book 1 of this transformative trilogy, you will discover: <ul><li>The Specialism Secret: How to identify, carve out, and completely dominate your most profitable niche.</li><li>The Value-Pricing Framework: The exact method to stop trading time for money, decouple your hours from your income, and price based on undeniable results.</li><li>The Marketing Cut-Through: How to craft a brand message so sharp and authoritative that your ideal clients will actively ignore your competitors.</li><li>The Architecture of Global Scale: The critical operational and mindset shifts required to take a business from a local footprint to an international powerhouse.</li></ul>You don't need to work more hours. You don't need to offer more services. You need a strategy that cuts through the noise and positions you as the ultimate authority in your space.The Acceleration Catalyst is the hammer to break the glass ceiling holding you back. It is the foundational architecture you need to rebuild how you value your expertise-and how the world perceives your brand.Are you ready to escape the trap?

Escape The Generalist Trap and Command Premium Prices

The Acceleration Catalyst

The Future of Marketing When Customers No Longer Shop Alone

Marketing 2030

New Frontiers

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