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Catalogue complet

Navigating the Self-Service Revolution
With Smart Machines

Navigating the Self-Service Revolution With Smart Machines

Turn AI investment into scalable business impact by enabling your workforce to build the solutions they actually need. From AI Users to Solution Builders is a strategic guide for senior AI, technology, and transformation leaders who want to move beyond underperforming, centralized AI initiatives, and unlock real enterprise value. As organizations struggle to translate AI into measurable results, this book shows how shifting from top-down deployment to workforce-led solution building creates faster adoption, stronger ROI, and sustained innovation. Written by experienced AI leader Wei Manfredi, this book combines strategic insight with practical execution. It draws clear parallels between failed digital transformation efforts and current AI adoption challenges, while demonstrating how natural language interfaces are reshaping access to AI. By enabling non-technical professionals to design their own tools, organizations can embed AI directly into workflows, decision-making, and daily operations. You'll learn how to: - Shift from centralized AI models to workforce-driven innovation - Enable employees to build AI solutions for real workflows - Design scalable infrastructure for AI solution development - Apply change management to overcome resistance and drive adoption &gt;Featuring real-world examples from organizations including Lululemon, Google, Oracle, and JPMorgan Chase, this book provides a proven framework for embedding AI into everyday collaboration, accelerating innovation, and future-proofing your organization's competitive advantage. Themes include: AI strategy, AI adoption, workforce transformation, AI governance, enterprise AI, change management

Scaling AI Across Your Organization

From AI Users to Solution Builders

This book brings together a set of contributions through which it is possible to understand the recent evolution and the moment of disruption in which the textile and fashion industry finds itself.

Considered for a long time as a traditional industry with a reduced technological component, its competitiveness is now imposed by technological dominance, both in terms of new materials or processes based on biotechnology, and in terms of data processing and digitalization of processes, from production to omnichannel distribution, the use of metaverse and Artificial Intelligence.

In this book, the cases of the Zara and Shein brands, new materials and digitalization of processes along the entire value chain are analyzed. Everything is in transformation, including Fashion Education.

All these changes will lead to questions about the circularity and sustainability of the industry.

This book brings together a set of contributions through which it is possible to understand the recent evolution and the moment of disruption in which the textile and fashion industry finds itself.Considered for a long time as a traditional industry with a reduced technological component, its competitiveness is now imposed by technological dominance, both in terms of new materials or processes based on biotechnology, and in terms of data processing and digitalization of processes, from production to omnichannel distribution, the use of metaverse and Artificial Intelligence.In this book, the cases of the Zara and Shein brands, new materials and digitalization of processes along the entire value chain are analyzed. Everything is in transformation, including Fashion Education.All these changes will lead to questions about the circularity and sustainability of the industry and that is also one of the aims of this book.

Proceedings of the Global Fashion Conference, October 11th-12th 2024

Fashion Works

AI and Constitutional Law in Europe

Democracy in the Age of Disinformation

The Sunday Times and #1 New York Times Bestseller 'The Technological Republic is far too important to ignore' Times Literary Supplement Silicon Valley's brightest minds once collaborated with governments to advance technologies, securing the West's dominance on the global stage. But that relationship has corroded - with perilous repercussions for us all. Lifting the veil on tech giant Palantir and its broader political project, visionary co-founder and CEO Alexander C. Karp and his long-time deputy Nicholas W. Zamiska offer a searing critique of our collective culture of complacency. To regain geopolitical power and preserve our freedoms, we must tackle the world's most pressing challenges - including the artificial intelligence arms race - together and head-on. Now is the time for the West to wake up. 'Bold and ambitious ... Essential reading' Eric Schmidt 'Fascinating' Financial Times 'A stirring manifesto' Niall Ferguson 'Provocative and insightful' Jamie Dimon

Hard Power, Soft Belief, and the Future of the West

The Technological Republic

In an era where traditional marketing techniques are losing their effectiveness, businesses must embrace innovative and forward-thinking strategies to maintain a competitive edge. AI-Driven Blue Ocean Strategies offers business managers, marketers, and entrepreneurs a detailed reference on how to leverage artificial intelligence to create and sustain new Blue Ocean strategies. By combining the power of Artificial Intelligence with the principles of Blue Ocean Strategy, this book provides actionable insights on uncovering new market opportunities, developing differentiated value propositions, and ensuring long-term business success.
With contributions from a diverse team of experts, this book presents a robust framework for applying AI in market research, consumer analysis, and trend forecasting. Through real-world case studies, readers will learn how leading companies are using AI-driven approaches to break free from saturated markets and establish new, uncontested market spaces. The authors provide an avenue for discussion of all aspects of how AI is transforming marketing and customer experience, from big data analysis and predictive analytics to content generation and real-time customer interactions.

Ai-Driven Blue Ocean Strategies

A critical introduction to the psychiatric technologies of the future Artificial intelligence (AI) promises to transform nearly every area of modern life, and psychiatry is no exception. The field faces the mounting crisises in diagnostic inaccuracy, treatment stagnation, and persistent failures in suicide prevention, while traditional approaches struggle to keep pace with patient needs. AI and neuroscience offer a new path forward, pointing toward a future where mental health care is grounded in objective data, individualized predictions, and biologically informed treatments. Decoding Despair provides a cutting-edge look at these emerging scientific possibilities and the long-standing norms they may replace. Beginning with an examination of psychiatry's current challenges, it moves toward a present where AI-powered tools are beginning to reshape diagnostics, treatment selection, and drug development. The book offers readers a deeper understanding of mental health as both a scientific field and a lived human experience, while igniting an essential conversation about the transformative potential of precision psychiatry and technology. Decoding Despair readers will also find: <ul> <li>Exploration of the patient's journey from first symptoms to being prescribed medication</li> <li>Deep dive into the healthcare system and an understanding of the connections between stakeholders</li> <li>Clear explanations of how AI models work and how they can be practically applied to solving issues in mental health</li> <li>Deep introduction into the world of data and the different models of data acquisition necessary for building AI solutions</li> <li>Analysis of the potential innovations that could come first and the conditions necessary for them to occur</li> </ul> &nbsp; Decoding Despair is ideal for professionals and innovators building the future of psychiatry-as well as anyone seeking to understand their own mental health and the technological breakthroughs poised to reshape this critical field of care.

How AI is Reshaping Psychiatry

Decoding Despair

Palgrave Studies in Marketing, Organizations and Society

A Value-Centered Marketing Approach

Consumer Healthcare Behavior and Technology

Hart Studies in Commercial and Financial Law

This book provides a commentary on the Markets in Crypto-Assets Regulation (MiCAR), a game-changing EU regulation for crypto-assets and crypto-asset services. Directly applicable in all EU Member States, MiCAR serves as a benchmark for future regulation in other jurisdictions, influencing rulemaking and crypto industry around the world. In this book, leading experts in the fields of financial law, regulation and technology examine the goals, rules and operation of MiCAR. The book explores its provisions in the broader context of current market practices, technological developments, existing financial law instruments (eg MiFID II, Prospectus Regulation, Crowdfunding Regulation and Market Abuse Regulation), court cases (eg the bankruptcies of FTX and Celsius), regulatory initiatives in the USA and the UK, as well as soft law instruments. The book is designed for anyone dealing with crypto-assets or considering entering the crypto space. This includes representatives from legal and business communities, both incumbent (banks, investment firms, investment funds) and new market players (crypto exchanges, wallet service providers, issuers of stablecoins), supervisory authorities, students and academics. The reader will gain a deep understanding of the scope and structure of MiCAR, key terms used in it, its rationale, and the main rules for issuers of crypto-assets, crypto-asset service providers and crypto-asset services.

Law and Technology

Markets in Crypto-Assets Regulation

Explore career pathways and build essential skills for success in hospitality, tourism, travel and events. Career Development in Hospitality, Tourism and Events by Jayanti Jayanti is a practical textbook designed for undergraduate and postgraduate students preparing for careers in the global visitor economy. It introduces students to the fundamentals of the travel industry, including key terminology, trends and the variety of roles available in hospitality, tourism, transport and event management. This textbook explores current industry developments from AI and sustainability to diversity, equity and inclusion initiatives and challenges students to look beyond traditional opportunities to entrepreneurial ventures. It equips students with the soft skills and practical knowledge needed to pursue work experience placements, internships and their future careers with confidence. This textbook includes: - Clear explanations of industry structure, roles and career pathways - Activities and reflective exercises to develop workplace skills - Practical guidance on CV writing, personal branding and employability, further supported through online resources &gt;Whether studying hospitality management, tourism or event management, Career Development in Hospitality, Tourism and Events provides a structured and career-focused foundation for academic success and long-term professional growth.

Building Skills for Working in the Travel Industry

Career Development in Hospitality, Tourism and Events

Offers an alternate trajectory for EU copyright law to adequately respond to new forms of creativity

Creative Reuse

Reshaping EU Copyright Law to Support Creativity Online

Something's changed.Your product's getting copied faster. Buyers are harder to reach. Campaigns cost more and deliver less. The growth engines that used to reliably deliver pipeline and sales are all starting to stall.This isn't a dip. It's a reset. AI is moving faster than most companies can adapt. Market-Led Growth shows you how to rebuild for this new reality, where demand shifts overnight, and the old go-to-market models can't keep up.This isn't a book of hacks. It's a blueprint for running a business that learns faster than the market changes. You'll learn how to spot signals early, test what works, and scale before the window closes. If you're still running the last decade's playbook with diminishing returns, this book will show you what to do instead.

A new operating system for business in the age of AI

Market-Led Growth

From the author of&nbsp;A People's Guide to Capitalism, a clear-eyed look at the world of cryptocurrencies, cutting through the glitz and the scams to reveal how crypto mirrors and exacerbates the crises of capitalism 
 
Cryptocurrencies have gone from being fringe investments relevant only to hardcore adherents to a multi-trillion industry with a direct line to Donald Trump's White House. The promises of crypto are wide-ranging, preying on a basic reality: people are alienated by an economic system that has excluded them and wonder if cryptocurrencies can offer a more transparent and inclusive alternative. 
 
Enter&nbsp;Crypto-Capitalism, Hadas Thier's deft, accessible examination of the rise and fall and rise again of crypto. Drawing on years of reporting on the industry, its insiders, and the ordinary people impacted by its wild peaks and busts, Thier explains how cryptocurrencies work, elucidates the context and implications of their rise, and debunks the utopian mythology that animates their boosters. 
 
By showing that systemic exploitation and domination are inherent in a crisis-ridden capitalist economy and are matters of class power, not technology, Thier convincingly cuts through the froth and the lies of financial dystopia. Along the way, she exposes the dangerous consequences of crypto's rise and offers alternative avenues for imagining what economic democracy could actually be.

The New Financial Dystopia

Crypto-Capitalism

Navigating the Self-Service Revolution With Smart Machines

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