Museum Management and Marketing
Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum.
März 2007, ca. 444 Seiten, Leicester Readers in Museum Studies, Englisch
Taylor and Francis
978-0-415-39628-8
Taylor and Francis
978-0-415-39628-8

