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Luckhaus S: Multiperspektivische
Betrachtung von Softwarequalität

Multiperspektivische Betrachtung von Softwarequalität

Wahrnehmung und Bewertung von Softwarequalität aus Sicht verschiedener Interessensgruppen

The pioneer of social media marketing and New York Times bestselling author Gary Vaynerchuk shows how to go from personal brand to building a business empire using the technologies, tools, and social platforms in the modern era. In 2009, Gary Vaynerchuk’s Crush It! became the first definitive blueprint for a new generation of internet entrepreneurs. Nearly two decades later, the game has significantly evolved. In 2009, individuals were just learning how to make a living from their personal brands. Today, we’re in a new age where individuals build their global empires.In Your Individual Empire, visionary marketer and business operator Gary Vaynerchuk explains how to build your own empire in this new era, featuring insights from those in the process of doing it. While breaking through the noise is more challenging than ever, the rewards are exponentially greater. Today’s elite creators aren't just monetizing content; they are launching global agencies, building media empires, creating consumer packaged goods (CPG), leveraging the blockchain, and scaling their footprints through content at an unprecedented level.Crush It! was for people aspiring to make $100,000 a year. Your Individual Empire is for those looking to do that, while laying down the foundations to become a multi-billion dollar enterprise. <ul><li>Cutting Edge Information from a Trusted Pro: Bestselling author and social media marketing pioneer Gary Vaynerchuk explains how to build a global, multi-billion-dollar, personal¿brand¿based empire using modern technology and social media.</li><li>Crush It! for a New World Order: Gary’s 2009 book Crush It! was a foundational guide for early internet entrepreneurs. This new book is poised to become the essential handbook for a new generation.</li><li>Grounded in Real-Life Experience: Your Individual Empire highlights insights from Gary and other creators who are breaking through the noise to achieve greater rewards, advice that will inspire others and help them succeed in their own ventures.</li><li>A How-to Packed with Essential Tools: Gary reveals how modern elite creators go beyond monetizing content—they build agencies, media companies, consumer packaged goods brands, leverage blockchain, and scale through unprecedented levels of content output.</li></ul>

The pioneer of social media marketing and New York Times bestselling author Gary Vaynerchuk shows how to go from personal brand to building a business empire using the technologies, tools, and social platforms in the modern era. In 2009, Gary Vaynerchuk’s Crush It! became the first definitive blueprint for a new generation of internet entrepreneurs. Nearly two decades later, the game has significantly evolved. In 2009, individuals were just learning how to make a living from their personal brands. Today, we’re in a new age where individuals build their global empires.In Your Individual Empire, visionary marketer and business operator Gary Vaynerchuk explains how to build your own empire in this new era, featuring insights from those in the process of doing it. While breaking through the noise is more challenging than ever, the rewards are exponentially greater. Today’s elite creators aren't just monetizing content; they are launching global agencies, building media empires, creating consumer packaged goods (CPG), leveraging the blockchain, and scaling their footprints through content at an unprecedented level.Crush It! was for people aspiring to make $100,000 a year. Your Individual Empire is for those looking to do that, while laying down the foundations to become a multi-billion dollar enterprise. <ul><li>Cutting Edge Information from a Trusted Pro: Bestselling author and social media marketing pioneer Gary Vaynerchuk explains how to build a global, multi-billion-dollar, personal‑brand‑based empire using modern technology and social media.</li><li>Crush It! for a New World Order: Gary’s 2009 book Crush It! was a foundational guide for early internet entrepreneurs. This new book is poised to become the essential handbook for a new generation.</li><li>Grounded in Real-Life Experience: Your Individual Empire highlights insights from Gary and other creators who are breaking through the noise to achieve greater rewards, advice that will inspire others and help them succeed in their own ventures.</li><li>A How-to Packed with Essential Tools: Gary reveals how modern elite creators go beyond monetizing content—they build agencies, media companies, consumer packaged goods brands, leverage blockchain, and scale through unprecedented levels of content output.</li></ul>

Your Individual Empire

In diesem Buch stellen führende Unternehmensberatungen und namhafte Managementforscher Lösungsvorschläge für unterschiedliche strategische Probleme, ihre Vorstellungen vom Ablauf der Beratungsprozesse und der strategischen Unternehmensführung sowie zum Management von Beratungsunternehmen vor. Umfassende theoretische und praxisnahe Informationen zeigen Konzeptionen, Vorgehensweisen und Erfolgsfaktoren professioneller Berater.

Konzeptionen - Prozesse - Methoden

Strategische Unternehmensberatung

Passionately Transforming Management

"What an interesting agenda for this meeting." "Sustainability is a priority for our company." "We care deeply about our customers." Let's face it: We all lie. Sometimes to save face, to get out of a scrape or to protect someone's feelings, and sometimes for more malicious reasons. Generally, however, we only expect people to lie under certain circumstances, and we expect our professional environments to be beacons of truthful and honest behaviour. Deceit, untruth and disinformation have become part and parcel of the everyday political agenda. World leaders and business magnates unabashedly lie and peddle misinformation, from climate change denialism to anti-vaccine propaganda. In Passionately Transforming Management with Lies, Professor Johan Alvehus recognizes that such things are not only going on at the grand political stage - instead arguing that the utility of lies, deception and manipulation can provide key lessons for anyone interested in leadership. The author delves into differing philosophical perspectives on the morality of lying, before examining the various ways in which falsehoods find their way into our modern workplaces. Ultimately, we must begin re-assessing our professional hierarchies with a new clarity by rejecting the notion of a leader as a morally superior concept automatically deserving of adulation. We need to recognize that lies and manipulation are fundamental elements of accomplishing things in organizations. Even before working life starts, its truthfulness is dubious - who doesn't polish their CV to give a better impression? Bypassing formal structures, ensuring certain people are left out of decision processes, spreading non-factual 'visions' and lying to keep one's position safe are all essential for the accomplished manager. Passionately Transforming Management with Lying provides students, scholars and managers with a concise and provocative guide to identifying, utilising and manipulating bullshit culture.

Passionately Transforming Management with Lies

Two of the world's leading researchers on behavior and decision-making join forces to equip readers with the knowledge, tools, and techniques to live our best, most human lives in an age of machines. “The real problem of humanity is the following: We have Paleolithic emotions, medieval institutions and godlike technology. And it is terrifically dangerous.” —E.O WilsonOur choices and experience of the world are increasingly shaped by powerful interests and godlike technology. Somebody else is deciding what ‘good’ choices look like—and often that means good for them, not for you. From the social media apps hijacking your attention and algorithms quietly curating your reality, to the markets profiting from confusion and AI systems slowly eroding your thinking: your choices are shaped by people who understand your psychology better than you do, and use that knowledge for their own ends. Against this backdrop, it is easy to feel diminished and 'done to'.This book is about fighting back—individually and collectively—and becoming the best of ourselves. Becoming super-humans. Drawing on over 1,000 experiments run across more than 70 countries, Halpern and Costa show how you can boost your own agency and decision-making, how we can upgrade our systems and institutions so that it is easier for everyone to choose well, and how we can shape AI so that it amplifies human capability rather than replacing it.Super-Human ultimately asks us to make the biggest choice of all: in an age when machines can think, decide and even feel on our behalf—what kind of humans do we want to be? <ul><li>Human. Reclaiming agency and becoming a better decision-maker (Chapters 1-3). Understanding how human attention and sense-making works, so that we can self-guide, rather than be hacked by others - and more effectively turn our intentions into action.</li><li>Supra-human. Building systems that support us to choose well together. (Chapters 4-7). Humans are social creatures, who think aloud and together. It's a feature not a fault. Social networks, markets and institutions strongly enable us to achieve things we could never do alone, but also operate as ‘supra-human’ influences on our behavior. Yet individually and collectively we have power to channel and shape them too - more power than we realize</li><li>Super-human. Shaping the technology that will shape us. (Chapter 8) AI could be the ultimate ‘bicycle of the mind’, but it can also become a crutch rather than a coach. It poses opportunity and challenge - to boost our capabilities to superhuman levels, or to become our inadvertent master.</li><li>Future-human. What kind of humans do we ultimately want to be? (Conclusion) Our minds today have been shaped by the technologies and institutions of our ancestors, in ways they could not have anticipated. We can make choices that will alter our minds and those that follow: what shall we choose?</li></ul>

Two of the world's leading researchers on behavior and decision-making join forces to equip readers with the knowledge, tools, and techniques to live our best, most human lives in an age of machines. “The real problem of humanity is the following: We have Paleolithic emotions, medieval institutions and godlike technology. And it is terrifically dangerous.” —E.O WilsonOur choices and experience of the world are increasingly shaped by powerful interests and godlike technology. Somebody else is deciding what ‘good’ choices look like—and often that means good for them, not for you. From the social media apps hijacking your attention and algorithms quietly curating your reality, to the markets profiting from confusion and AI systems slowly eroding your thinking: your choices are shaped by people who understand your psychology better than you do, and use that knowledge for their own ends. Against this backdrop, it is easy to feel diminished and 'done to'.This book is about fighting back—individually and collectively—and becoming the best of ourselves. Becoming superhumans. Drawing on over 1,000 experiments run across more than 70 countries, Halpern and Costa show how you can boost your own agency and decision-making, how we can upgrade our systems and institutions so that it is easier for everyone to choose well, and how we can shape AI so that it amplifies human capability rather than replacing it.Superhuman ultimately asks us to make the biggest choice of all: in an age when machines can think, decide and even feel on our behalf—what kind of humans do we want to be? <ul><li>Human. Reclaiming agency and becoming a better decision-maker (Chapters 1-3). Understanding how human attention and sense-making works, so that we can self-guide, rather than be hacked by others - and more effectively turn our intentions into action.</li><li>Supra-human. Building systems that support us to choose well together. (Chapters 4-7). Humans are social creatures, who think aloud and together. It's a feature not a fault. Social networks, markets and institutions strongly enable us to achieve things we could never do alone, but also operate as ‘supra-human’ influences on our behavior. Yet individually and collectively we have power to channel and shape them too - more power than we realize</li><li>Super-human. Shaping the technology that will shape us. (Chapter 8) AI could be the ultimate ‘bicycle of the mind’, but it can also become a crutch rather than a coach. It poses opportunity and challenge - to boost our capabilities to superhuman levels, or to become our inadvertent master.</li><li>Future-human. What kind of humans do we ultimately want to be? (Conclusion) Our minds today have been shaped by the technologies and institutions of our ancestors, in ways they could not have anticipated. We can make choices that will alter our minds and those that follow: what shall we choose?</li></ul>

Reclaiming Our Power to Choose and Shape the Future

Superhuman

nuggets

Co-Creation beschreibt eine moderne Art des Zusammenarbeitens. Dabei ist Co-Creation mehr als die Einbeziehung von Kunden oder Stakeholdern, mehr als Kooperation und Kollaboration. Gleichzeitig ist Co-Creation kein Allheilmittel, das immer passt und für jegliche Teams und Produkte anwendbar ist. Wie lässt sich also Co-Creation bei der Durchführung von Projekten integrieren? Wen oder was braucht es dafür? Dieses Buch geht diesen Fragen nach und beleuchtet Rahmenbedingungen, Personen und Werkzeuge für eine wirkungsvolle Umsetzung von Co-Creation für Projekte. Damit beschreibt dieses Buch einen besonderen Aspekt im Spannungsfeld zwischen klassischen Handlungsweisen in Projekten und modernen Arbeitsweisen und gibt allen Beteiligten in Projekten, besonders Projektleitern oder Produktmanagern sowie auch Agilen Mastern oder Product Ownern Impulse für die Arbeit mit ihren Teams.

Co-Creation und Projektmanagement

Studienwissen kompakt

Dieses Lehrbuch bietet einen kompakten Überblick über die wichtigsten Aspekte der Organisationsgestaltung. Es stellt die grundlegenden Begriffe der Unternehmensorganisation vor und behandelt zentrale organisationstheoretische Ansätze. Das Lehrbuch erläutert, wie durch Differenzierung und Integration eine Organisationsstruktur entsteht. Es werden Organisationseinheiten und deren Beziehungen zueinander dargestellt und anhand von Beispielen illustriert. Die wichtigsten alternativen Konzepte der Primär- und Sekundärorganisation werden vorgestellt und deren Vor- und Nachteile diskutiert. Dabei wird für jedes Konzept argumentiert, in welchen Situationen eines Unternehmens sich dieses besonders gut eignet. Als ein bedeutendes Instrument der Koordination wird auch der Unternehmenskultur ein Kapitel gewidmet. Kurze Lerneinheiten, übersichtliche didaktische Module sowie begleitende Lernkontrollen sorgen für eine nachhaltige Wissensvermittlung. Das Buch richtet sich damit an alle, die sich mit Fragen der Organisation im Rahmen ihrer Aus- und Weiterbildung (auch im Nebenfach) sowie ihrer beruflichen Praxis auseinandersetzen. Das Buch ist konsequent an den Bedürfnissen von Lernenden ausgerichtet und wird ergänzt durch E-Learning-Einheiten in der Springer-Flashcards-App, die dem Üben und der Kontrolle des Lernfortschritts dienen.
Der Inhalt
<ul>
<li>Grundbegriffe der Organisationsgestaltung</li>
<li>Organisationstheorien</li>
<li>Organisation als Tätigkeit: Differenzierung und Integration</li>
<li>Aufbauorganisation: Organisationseinheiten und Koordinationsformen</li>
<li>Unternehmenskultur</li>
<li>Organisationskonzepte der Primär- und Sekundärorganisation&nbsp;</li>
</ul>
Der Autor Prof. Dr. Dirk Steffens ist Professor für Allgemeine Betriebswirtschaftslehre mit dem Schwerpunkt Unternehmensführung an der RWU Hochschule Ravensburg-Weingarten. Zuvor war er als Professor und Academic Director an der IU Internationale Hochschule tätig. Er ist freiberuflicher Trainer, Berater und Autor.

Dieses Lehrbuch bietet einen kompakten Überblick über die wichtigsten Aspekte der Organisationsgestaltung. Es stellt die grundlegenden Begriffe der Unternehmensorganisation vor und behandelt zentrale organisationstheoretische Ansätze. Das Lehrbuch erläutert, wie durch Differenzierung und Integration eine Organisationsstruktur entsteht. Es werden Organisationseinheiten und deren Beziehungen zueinander dargestellt und anhand von Beispielen illustriert. Die wichtigsten alternativen Konzepte der Primär- und Sekundärorganisation werden vorgestellt und deren Vor- und Nachteile diskutiert. Dabei wird für jedes Konzept argumentiert, in welchen Situationen eines Unternehmens sich dieses besonders gut eignet. Als ein bedeutendes Instrument der Koordination wird auch der Unternehmenskultur ein Kapitel gewidmet.
 
 Kurze Lerneinheiten, übersichtliche didaktische Module sowie begleitende Lernkontrollen sorgen für eine nachhaltige Wissensvermittlung. Das Buch richtet sich damit an alle, die sich mit Fragen der Organisation im Rahmen ihrer Aus- und Weiterbildung (auch im Nebenfach) sowie ihrer beruflichen Praxis auseinandersetzen. Das Buch ist konsequent an den Bedürfnissen von Lernenden ausgerichtet und wird ergänzt durch E-Learning-Einheiten in der Springer-Flashcards-App, die dem Üben und der Kontrolle des Lernfortschritts dienen.
 Der Inhalt<ul><li>Grundbegriffe der Organisationsgestaltung</li><li>Organisationstheorien</li><li>Organisation als Tätigkeit: Differenzierung und Integration</li><li>Aufbauorganisation: Organisationseinheiten und Koordinationsformen</li><li>Unternehmenskultur</li><li>Organisationskonzepte der Primär- und Sekundärorganisation</li></ul>&nbsp;

Organisation

A practical method, backed by peer-reviewed research, for reimagining work to create your most distinctive, creative, energetic, and relatable professional self.In far too many organizations, the idea of bringing your 'full self' to the job is a liability.Emotion beyond enthusiasm for the task at hand is deemed unprofessional. Personal identity must be compressed into a carefully curated bio: relatable yet inoffensive.When people are conditioned to flatten the full social and emotional complexities of themselves, spirits dull and progress stalls, in life and in the workplace.But for a growing number of people, especially younger generations, this form of workplace culture no longer works. Surveys show that fewer individuals are willing to sacrifice their time and quality of life for a career, let alone an organization. With an increased focus on purpose, meaning, and mental health, many refuse to scrub their emotions, or the full range of their identities, to keep their professional lives separate.At the same time, in more progressive settings, the encouragement to bring people's full selves to work has sometimes unleashed more authenticity and personal revelation than managers and teams know how to handle.So how do we get it right?Lively and accessible, Human Mode features vibrant stories, expert insights, evidence-based techniques, and 'ah-ha' takeaways you can use immediately.Discover how to engage your inherent superpower - being immensely human - to unlock progress, connection, and achievement in your working life.

Unlock Your Unique Edge and Transform Your World of Work

Human Mode

Too young to retire, too vital to stand still, too experienced to start from scratch.Welcome to your Bonus Years.Increased longevity has gifted us fifteen-to-twenty extra active, healthy working years, shattering the traditional linear career script of learning, working, and retiring. In The Bonus Years, world-renowned London Business School professor Herminia Ibarra delivers the definitive, social-science-backed resource for navigating late-career transformation. Ibarra reveals that thriving in an extended work life requires abandoning the old linear, plan-and-implement strategies. Instead, successful reinvention comes through 'resourceful discovery' - a disciplined process of active experimentation, trying on new futures, and learning from the inside out.Whether change has arrived uninvited through an industry shock, or a quiet internal restlessness is telling you it's time to let go, this book provides the actionable tools to build transition mastery and successfully map your path forward.Filled with rich and varied case studies of professionals who reinvented themselves across the globe, The Bonus Years is an empowering manifesto for anyone who refuses to stand still. It is proof that to bloom late is not to bloom less - it is to bloom with deeper roots, on your own terms.

Your Next Chapter in Life and Work

The Bonus Years

A guide to communicating professionally and authentically in today's workplace. Whether you are a leader, manager, or ambitious young professional, this book provides strategies you can use to communicate effectively and professionally without losing your own voice, command a room without dominating it, and inspire action without forcing it. Drawing on the author's experience teaching Business Communication courses and working for both international organizations and startups, you'll be equipped with proven techniques you can apply right away. Grounded in real-world examples, including how to write a persuasive email, how to navigate a difficult conversation with a colleague, how to craft an engaging virtual presentation, and how to effectively use AI as a support tool, Buxton covers all you need to know about written, spoken, and digital forms of communication.

Speaking and Writing with Professional Impact

Magnetic Communication

You know you have more to offer, but you're tired of waiting for a seat at the table to prove it. Most emerging leaders feel stuck in a holding pattern, believing that their ability to make an impact is capped by their current title or the person above them on the org chart. But influence isn't a reward for a promotion. It's a muscle you build in the mundane, everyday moments of your current role.In 90 Days to Grow Your Influence Clay Scroggins, bestselling author of How to Lead When You're Not in Charge, provides a daily roadmap for the "not-in-charge" leader. Drawing from his foundational work on leveraging influence without authority, this 90-day reader helps you navigate the tension of having great responsibility but very little power.Each day is designed to be a "snackable" but substantial 5-minute read, perfect for your morning coffee or the commute to the office. Through a mix of relatable stories, leadership metaphors, and spiritually grounded reflections, you'll learn how to: <ul><li>Understand Identity: Secure your worth in who you are, not just what you do or what your business card says.</li><li>Lead Yourself: Master the disciplines of self-awareness and emotional intelligence.</li><li>Choose Positivity: Cultivate a resilient, solution-oriented mindset that shifts the energy of every room you enter.</li><li>Think Critically: Stop being a passive observer and start solving problems.</li><li>Reject Passivity: Take ownership of the ground you're standing on today.</li><li>Challenge Well: Influence the leaders above you with relational equity and wisdom.</li></ul>Whether you are a new hire, a middle manager, or an aspiring executive, this book is your daily reminder that your seat on the org chart doesn't define your impact. You have everything you need to start leading right where you are. Real influence starts here.

You know you have more to offer, but you're tired of waiting for a seat at the table to prove it. Most emerging leaders feel stuck in a holding pattern, believing that their ability to make an impact is capped by their current title or the person above them on the org chart. But influence isn't a reward for a promotion. It's a muscle you build in the mundane, everyday moments of your current role.In 90 Days to Grow Your Influence Clay Scroggins, bestselling author of How to Lead When You're Not in Charge, provides a daily roadmap for the "not-in-charge" leader. Drawing from his foundational work on leveraging influence without authority, this 90-day reader helps you navigate the tension of having great responsibility but very little power.Each day is designed to be a "snackable" but substantial 5-minute read, perfect for your morning coffee or the commute to the office. Through a mix of relatable stories, leadership metaphors, and spiritually grounded reflections, you'll learn how to:<ul><li>Understand Identity: Secure your worth in who you are, not just what you do or what your business card says.</li><li>Lead Yourself: Master the disciplines of self-awareness and emotional intelligence.</li><li>Choose Positivity: Cultivate a resilient, solution-oriented mindset that shifts the energy of every room you enter.</li><li>Think Critically: Stop being a passive observer and start solving problems.</li><li>Reject Passivity: Take ownership of the ground you're standing on today.</li><li>Challenge Well: Influence the leaders above you with relational equity and wisdom.</li></ul>Whether you are a new hire, a middle manager, or an aspiring executive, this book is your daily reminder that your seat on the org chart doesn't define your impact. You have everything you need to start leading right where you are. Real influence starts here.

Daily Habits for Leading from Any Level

90 Days to Grow Your Influence

For years, the menopause was rarely spoken about - those who experienced it were often encouraged to do so quietly, without drawing attention to it. Whilst contemporary discussions have become more open around the subject, and gender-based medicine has made strides in its treatment, in mainstream discourse menopause is still addressed as a problem to be solved. This is often the case in the workplace, with 'menopause initiatives' being introduced in response to rising calls for action. But is the menopause even something that can be 'managed' by corporations, and does it even need to be? Passionately Transforming Management with Menopause refutes the assumption that better management of the menopause is a panacea for companies and employees. Rather, it repositions the basis of the discussion to explore how lived experiences of the menopause can transform and expand traditional parameters of management. Drawing on lived experiences from both their own lives and from those close to them, the authors address the reality of menopause both within and beyond the workplace. Using data generated from these discussions, the book investigates both the menopause management practices implemented throughout various sectors, and the holistic lives of those undergoing this transitional phase. Passionately Transforming Management with Menopause provides students, scholars and managers with an empowering and provocative guide to understanding and repurposing the topic of menopause in the workplace.

Passionately Transforming Management with Menopause

Multiperspektivische Betrachtung von Softwarequalität

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