Membership Marketing in the Digital Age

<span><span><br>Membership marketing and management is an ever more demanding role within the institutions served—meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented. <br><br></span><span>Membership Marketing In The Digital Age </span><span>is a membership manager’s reference book to what works and how on relevant topics such as:</span></span> <br> <ul> <li><span>Member acquisition</span></li> <li><span>Membership planning and projections</span></li> <li><span>Membership retention and renewals</span></li> <li><span>Membership servicing, engagement and loyalty</span></li> </ul> <span><span><br>It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here’s a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.</span></span>