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Media and Entertainment Industry Management

How to integrate business and management with creativity and imagination

Ryu presents essential concepts and frameworks on business and management in the media and entertainment industry in a digestible manner. Readers are supplemented with focused and relevant insights into critical topics with vivid examples from real world case studies.

April 2024, ca. 402 Seiten, Englisch
Taylor and Francis
978-1-03-222121-2

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