Marketing Your Small Business For Dummies

<p><b>Created especially for the Australian customer!</b></p> <p><b>Attract customers and ensure the ongoing success of your small business with this no-nonsense guide</b></p> <p>Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank.</p> <ul class="unIndentedList"> <li><b>Know your target market</b> — identify your ideal customers, and what, how and why they buy</li> <li><b>Develop business and marketing plans</b> — learn how to create them and why they're so important</li> <li><b>Build effective databases</b> — develop a database that creates business for you, without the headaches</li> <li><b>Solidify your branding</b> — create a unique brand and keep it fresh and exciting</li> <li><b>Understand the power of advertising</b> — assess if it's right for your business and how to pick the right strategies</li> <li><b>Master publicity</b> — get your business in the media with the right message</li> <li><b>Implement relationship marketing</b> — develop and maintain networks to create new opportunities</li> <li><b>Embrace websites and online marketing</b> — build a website that drives customers to you, and use online tools and search engines to generate business</li> </ul>