Marketing to Millennials
Reach the Largest and Most Influential Generation of Consumers Ever
Inhalt
Your core customer base is about to be made up of the generation you don't understand, and perhaps not even like. Will you connect with them or lose them--with your business not far behind?
Bibliografische Angaben
Dezember 2024, ca. 218 Seiten, Englisch
Harper Collins (US)
978-1-4002-4565-9