Marketing to Millennials
Reach the Largest and Most Influential Generation of Consumers Ever
Contenu
Your core customer base is about to be made up of the generation you don't understand, and perhaps not even like. Will you connect with them or lose them--with your business not far behind?
Informations bibliographiques
décembre 2024, env. 218 Pages, Anglais
Harper Collins (US)
978-1-4002-4565-9