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Marketing the Experience

Strategies for the Visitor Economy

This book offers a unique focus on the integration of neurosciences with marketing and tourism, providing a comprehensive exploration of how insights from brain research can be applied to enhance marketing strategies and tourism experiences. Featuring detailed research methods and technological applications, this book equips readers with the tools and techniques needed to conduct neuroscientific research in marketing and tourism contexts effectively.Written by a team of international contributors and rich with case studies and practical examples, this book illustrates how leading organizations leverage neuroscientific insights to create impactful marketing campaigns, optimize destination marketing efforts, and enhance tourist experiences.From foundational neuroscience principles to cutting-edge technologies such as virtual reality and biometric measurements, this book covers a wide range of topics essential for understanding and applying neurosciences in marketing and tourism. Addressing ethical concerns related to the use of neuroscientific techniques in marketing and tourism, this book emphasizes the importance of responsible research and marketing practices, ensuring readers approach their work with integrity and transparency.With insights applicable across diverse cultural contexts, this book appeals to a global audience of marketing professionals, tourism practitioners, researchers, and students seeking to stay ahead in an increasingly competitive and dynamic industry landscape.

Research methods and technological applications

Neurosciences in Marketing and Tourism

Timely and relevant work focusing on the reconstruction of ancient towns for tourism and local development This book introduces the notion of heritage creation in tourism to explain how the past is reproduced and revitalised, and how tourism contributes to shaping the future, by the choices and actions of diverse stakeholders. This notion highlights the capacity of individuals and communities to reflect on the past, care for the present and envision the future. Through an in-depth case study of Gubei Water Town, the volume examines heritage creation through four interconnected dimensions: material (re)construction, embodiment, narrative and value. Offering an original perspective on the relationship between heritage and tourism, this book will be of interest to researchers and students in heritage and tourism studies and cultural geography. It also invites tourism practitioners to reflect on their roles in shaping heritage and the future through tourism development and practice.

Newly Constructed Ancient Towns in China

Heritage Creation in Tourism

Accessible introduction to issues surrounding the metaverse and tourism - a must-read for those interested in learning about this exciting and growing area of research This book examines the relationships between tourism and the metaverse and associated concepts such as augmented reality, virtual reality and metaverse tourism. It explores current applications and the potential value that metaverse tourism plays in tourism management and marketing, sustainability and development at various scales, including destinations, businesses, communities and individual consumers, as well as in tourism education. Emphasis is given to how metaverse related tourism impacts on the understanding of the destination and attraction experience as well as motivations, expectations and satisfaction of travellers, tourist behaviour, and the potential for metaverse tourism to provide substitute experiences at sensitive and at-risk destinations. The book provides an overview of current research on metaverse tourism and highlights a future research agenda for tourism students and managers to better enhance and improve the metaverse tourism experience and its applications.

An Introduction

The Metaverse and Metaverse Tourism

Independently published

Leadership lessons rarely arrive in a conference room.Sometimes they come from a housekeeper standing in your doorway. A maintenance employee working the night shift. A manager who isn't ready for the promotion you want to give her. A hotel on fire five hours away. Or a dinner your wife has covered with foil and left waiting in the oven.In Lessons from the Front Desk, longtime hospitality leader Mike Davis looks back on a career that began almost by accident. After five years as a public school teacher, he answered a newspaper ad in 1988 and entered the hotel business with no hospitality experience and very little idea what he was getting himself into.What followed was a career spanning hotel general management, regional operations, acquisitions, turnarounds, organizational change, and decades of learning how to lead people-and how to run a business.Through candid stories from the front desk to the executive office, Davis explores both sides of leadership: the human decisions that shape a culture and the operating decisions that determine whether a hotel succeeds. He writes about developing employees, handling mistakes, managing rates and labor, recovering dissatisfied guests, making difficult personnel decisions, leading through crisis, and learning when to step in-and when to get out of the way.But this isn't a textbook about running hotels.It's a book about what happens when business becomes personal.Warm, practical, and self-reflective, Lessons from the Front Desk is for anyone who has led a team, managed through uncertainty, made a decision they later questioned, or discovered that some of the best leadership lessons come from the people they were supposed to be leading.Because eventually, the numbers fade. The awards get boxed away. The buildings change hands. The titles disappear from the organizational chart.What remains is the people.

Leadership, People, and Life in the Hotel Business

Lessons from the Front Desk

Hospitality Business Development analyses and evaluates the different aspects of business growth routes and development processes in the international hospitality industry. It considers the essential features of the strategic business context in which any hospitality organisation operates.This new third edition has been revised and updated to reflect recent developments and trends in the field and includes the following:<ul> <li>new contemporary topics such as digital disruption, market forces and technological change</li> <li>recent advances such as AI, workforce management, mixed accommodation and yield management</li> <li>updated examples and case studies throughout, from varying hospitality organisations at different scales across the world to demonstrate the globalisation of the hospitality business.</li> </ul>Accessible and timely, this book equips students and aspiring hospitality managers with the necessary knowledge, expertise and skills in hospitality business development and planning. It is a must¿read for anyone studying or working within the hospitality industry.

Hospitality Business Development

An Intersectoral Perspective

Reconfiguring Gender in the Service Industries

Radical Adaptation and Urgent Change

The Future of Sustainable Tourism

A Modern Synthesis

Tourism

American Association for State and Local History

This book helps community leaders identify the unique personality of a place, design strategies to maintain that place's authentic personality, and promote that personality to tourists and potential residents. Communities worldwide risk losing their soul-the distinctive character expressed through local stories, traditions, food, music, crafts, entertainment, and events. Business closures, homogenization, and imported retail also threaten community character. Since "authentic experiences" are among the primary motivations for traveling, this loss of distinctiveness can also have economic implications. Maintaining the balance between preservation and promotion, between residents and visitors, becomes more critical for community well-being. Some communities explore local characteristics as a branding opportunity and attract new residents, focusing on their authentic historic and cultural assets to provide immersive experiences. Other communities use placemaking and placekeeping to retain their unique character. Drawn from the author's extensive travel and work in the U.S. and around the world, Personality of Place illustrates various solutions to saving and sharing a community's diverse character and explores how communities can enhance their personalities through the often-intangible assets that distinguish them from neighboring places. Using more than 50 case studies from the United States and other countries, this instructive and informative book offers specific strategies for retaining a sense of place and leveraging this distinctive "personality" as the basis for a community's cultural and economic prosperity.

Preserving and Promoting Your Authentic History and Culture

Personality of Place

Bloomsbury Studies on Cuba

This book by Paolo Spadoni and José Luis Perelló Cabrera examines the history of tourism in Cuba and the expansion and struggles of international tourism in Cuba in the post-Cold War era. The Cuban Tourism Industry: Evolution, Challenges, and Prospects begins with a historical review of the development of tourism as an important industry in pre-1959 Cuba and the subsequent decline in the first fifteen years of the revolution before a modest recovery in the second half of the 1970s and during the 1980s. Spadoni and Cabrera continue with a thorough analysis of the remarkable expansion of international tourism in Cuba in the post-Cold War era and in the era of improved relations with the United States that officially began in 2014, along with an assessment of the sector's economic impact and its main challenges. A critical assessment of the damaging effects on the Cuban tourism sector of stiffened U.S. sanctions imposed by the Trump administration, and largely maintained by the Biden administration, is also provided. This book examines tourism trends in Cuba and the Caribbean in the post-pandemic era and sheds additional light on Cuba's recent tourism performance to underscore key flaws of the Cuban tourism industry and suggest potential adjustments.

Evolution, Challenges, and Prospects

The Cuban Tourism Industry

Environmental Intelligence in Sustainable Hospitality Operations provides a comprehensive, accessible, and data-led approach for achieving sustainability through the integration of Artificial Intelligence (AI) and the Internet of Things (IoT) across hospitality operations.The volume explains how smart sensors, real-time environmental monitoring, predictive analytics, and intelligent automation can optimize energy and water consumption, reduce food and material waste, enhance indoor air quality, and support carbon reduction strategies in hotels, resorts, restaurants, and allied tourism services. Chapters introduce practical frameworks for designing and implementing smart sustainable systems, including digital dashboards, AI-enabled decision models, and performance indicators aligned with environmental, social, and governance (ESG) requirements, supported with international applied case studies throughout. The book also addresses critical implementation issues such as data management, ethics, cybersecurity, investment justification, and organizational readiness.By combining environmental science with hospitality innovation, this innovative and timely book offers a comprehensive guide for researchers, students, industry professionals, and policymakers seeking scalable pathways toward low-carbon, resource-efficient, and resilient hospitality operations.

AI and The Internet of Things Implications

Environmental Intelligence in Sustainable Hospitality Operations

Marketing the Experience

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