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Kerin R: Marketing: The Core: 2027
Release

Marketing: The Core: 2027 Release

When was the last time you thought something through by yourself, without a screen? The brain rot happens quietly. You stop drafting emails and start approving them. You cannot answer a question without checking your phone. You stop wrestling with the idea and start accepting the summary. Every shortcut feels like a win until you've outsourced your mind to machines that don't doubt, don't feel, and don't care. The atrophy is subtle; the cost is staggering. It's the promotion lost to the person who can still reason out loud. It's your child freezing at an open-ended question because no one ever let her sit in the discomfort of not knowing. We are becoming a generation that prompts brilliantly and thinks almost nothing, and it feels so good we don't even notice. Use Your Brain is a field guide for sharpening your creativity and original thinking when the generic answer is always a tap away, whether it's in the boardroom or around the kitchen table. From CEOs to artists to students to parents, the most effective navigators of the modern era have one thing in common: they aren't afraid to pick up a new tool, but they know exactly when to put it down and think for themselves. Drawing on years of research, globally-recognized leadership expert Erica Dhawan delivers common-sense habits for protecting your judgment that you can start building tonight. You will learn how to catch yourself on autopilot before you act, how to interrogate an answer that looks finished, how to separate signal from noise under pressure, and how to own a decision instead of laundering it through a machine. The window to keep your edge is still open, but not for long.

Think Deeper in a World on Autopilot

Use Your Brain

Organizations rise and fall not on talent, but on systems. In an ever-accelerating world, most people try to cope with stressful situations by working harder, reacting faster, or hoping for the best. But what you need when you're feeling overwhelmed isn't a white-knuckle effort; it's a better system.Built Bulletproof offers a universal preparation framework for handling whatever situation life might throw at you. Field-tested by Raytown, MO Chief of Police Robert J. Kuehl with over a forty-year law enforcement and leadership career, currently serving as a Chief of Police, this paradigm has been proven at the command level in crisis situations, the corporate environment, the military and everyday life. It will transform your approach to risk, decision-making, and accountability to move you out of chaos and into clarity.You'll learn to separate the truly important from the merely urgent, to build processes that won't buckle under pressure, and to create a continuity of operations for yourself, your family, your team, and your organization. This isn't a theory--it's a system practical in any situation from leading a city through crisis to teaching a teenager to drive. Built Bulletproof is your roadmap to calm, confident leadership, professionally and personally, teaching you how to: - find focus in complex situations - make better decisions under pressure - structure accountability without building a culture of fear - replace high-pressure drilling with low-stakes practice.If you're responsible for people, resources, or outcomes in government, public safety, business, education, or the military, read Built Bulletproof to prepare for times when effective leadership matters most.

Strategies for Calm, Clarity, and Control in Decision-Making

Built Bulletproof

Human Exceptionality: School, Community, and Family

Across clinics, classrooms, city halls, and financial systems, women continue doing the uncredited work of governing AI: deciding when systems can be trusted, paused, refused, and repaired. Governing the Default names this work as relational governance, demonstrating how leaders can turn critique of AI's extractive norms into operational practice. Bringing together industry and academic contributors, the volume reframes organizational care as governance designed into decision rights, feedback loops, oversight, and repair. Its copy-ready practices help leaders, educators, and policymakers replace opaque defaults with consent-first, benefit-sharing, repair-ready systems.

Governing the Default

Gender, Power, and Emerging Technology

In 1977, The Economist coined the term "Dutch disease" to describe the damage to the real economy when wealth derives from resource exports rather than productive work. On April 1, 1978, the Second Amendment to the IMF's Articles of Agreement came into force, ending gold's monetary role within the IMF system and consolidating the transition to pure fiat money. With "money" no longer backed by anything real, the alchemists' dream of a "Philosopher's Stone"--the ability to create seemingly limitless wealth out of nothing--appeared to have been realized. But while real wealth produced by human labor is finite, fiat money creation is not subject to the same physical constraint. The result was a new and far more powerful variant of Dutch disease: the Philosopher's Stone Disease. The Money Powers' financialization of economies and imposition of neoliberalism increasingly privileged finance over production. Over the next four decades, the consequences extended beyond economics, eroding the cultural and civilizational heritage and traditions of large swaths of the global population. The socioeconomic impact of this pure fiat-money regime, globally and within the United States, has been an across-the-board deterioration, while its benefits accrued overwhelmingly to less than 0.01 percent of the population. Yet creating money cannot create the real goods it commands. The system therefore depends upon a steady external supply of real goods and the recycling of part of the resulting surpluses into U.S. financial assets. Energy revenues from West Asia have been key to sustaining it. A resurgent Iran thus posed an existential threat to the UK-established and U.S.-dominated oil order. Sanctions, assassinations, proxy wars, color revolutions, terrorist attacks and mass psychological manipulation followed, but failed to achieve their objective. If Iran emerges victorious from the war launched against it in 2026 and breaks U.S. control over the oil-rich Levant, the petrodollar recycling system will suffer a massive blow, accelerating withdrawal from U.S. Treasuries. The dilemma is stark: financial dominance ultimately requires real power to enforce it, while the Philosopher's Stone Disease has hollowed out the productive and military foundations of that power. Why the West Can't Recover: The Philosopher's Stone Disease explains why there may be no way back.

The Philosopoher's Stone Disease

Why the West Can't Recover

The Change Most Companies Get Wrong Most change efforts fail for the same reason. Leaders pour their energy into the process and overlook the people who have to carry it out. New software gets installed and new workflows get drawn up, and within weeks the team drifts back to the old way of doing things. Allan Breidenbach spent more than a decade building a better way. As president of a seventy-year-old, employee-owned manufacturer, he created the RATCHET-UP system, a nine-step method that puts people at the center of every change. In RATCHET-UP, you will learn how to: <ul> <li>Earn the standing and trust that make real change possible</li> <li>Get a team genuinely aligned instead of just nodding along</li> <li>Recognize where technology helps and where it only adds friction</li> <li>Spot and address the people quietly undermining progress</li> <li>Measure profit in more than dollars</li> </ul> Filled with real stories from the shop floor and free of consultant jargon, this book gives leaders in any industry a clear, practical way to make change that lasts.

Solving the Human Problems Behind Business Performance

Ratchet-Up

Don't let harassment and discrimination claims disrupt your workplace. Discrimination and harassment can poison the work environment, undermine employee morale, and lead to costly investigations and lawsuits. Employers seeking to employ a diverse workforce must stay current on discrimination and harassment laws. It's more important than ever to take steps to prevent harassment and discrimination, as well as appropriately respond when incidents do happen. The Essential Guide to Handling Workplace Harassment &amp; Discrimination is a resource every human resources manager, small business owner, or other general manager or supervisor should have. This book explains workplace harassment and discrimination, how it can be prevented, and how employers can comply with their legal obligations when responding to employee complaints. It describes the laws and court decisions establishing the legal requirements to prevent and address discrimination and harassment, providing examples and answering frequently asked questions. Armed with the information and strategies in this book, you can protect your company and employees from illegal harassment and discrimination. You'll learn how to: <ul> <li>develop policies prohibiting harassment and discrimination</li> <li>train employees and supervisors</li> <li>answer sensitive questions from employees</li> <li>handle employee complaints and investigate claims thoroughly</li> <li>document your company's response</li> <li>take action against wrongdoers</li> <li>prevent illegal retaliation, and</li> <li>respond to agency complaints, investigations, and lawsuits.</li> </ul> The Essential Guide to Handling Workplace Harassment &amp; Discrimination can help businesses of all sizes deal with the sensitive and difficult issues that arise with workplace harassment and discrimination.

The Essential Guide to Handling Workplace Harassment & Discrimination

Saving Africa's Future

We Are the World

Understand how artificial intelligence is transforming marketing strategy and practice. Artificial Intelligence in Marketing by Kshitij Bhoumik is designed for upper-level undergraduate and postgraduate students studying AI in marketing, digital marketing and contemporary marketing strategy. Bridging the gap between technical capability and marketing decision-making, this textbook considers how AI supports segmentation, targeting, personalization, content creation and performance analysis. From generative AI in campaign development to predictive analytics and social media trend detection, students explore how AI tools enhance marketing effectiveness while maintaining brand integrity and customer trust. Reflective questions and applied exercises at the end of chapters challenge students to engage with current AI tools to create their own marketing content and strategies. This textbook includes: - Clear explanations of foundational marketing principles applied through AI - Structured ethical debates and critical thinking activities in every chapter - Real-world examples from global brands such as Bloom &amp; Wild, Monzo, Heinz, Glossier and Duolingo to illustrate how theory translates into measurable business outcomes - Additional online resources to encourage ongoing learning of new developments and debates in AI Whether preparing for assessment or building future-ready marketing expertise, Artificial Intelligence in Marketing provides students with the analytical skills and strategic confidence to apply AI responsibly and effectively in modern marketing practice.

Theory, Ethical Practice and Strategy

Artificial Intelligence in Marketing

Intelligent Management discusses the core principles of intelligent management, including AI-enabled decision-making, ethics in AI management, the impact of big data, and applications in various business areas such as crisis management, sustainability, and supply chain optimisation. Key chapters explore human-machine collaboration, ethical considerations in AI adoption, and leadership evolution in the era of intelligent management. Intelligent Management fill a critical gap in the literature by providing a structured approach to integrating intelligent technologies into management practices. By addressing real-world challenges and applications, they serves as a valuable resource for academics, practitioners, and students in management, technology, and business analytics. Emerald Studies in Neuro-Decision Making for Risk Analysis explores multidisciplinary subjects in depth, offering a thorough grasp of decision-making across many situations by combining ideas from economics, psychology, and neuroscience in the field of Behavioural Economics and Decision Science.

Ai, Data-Driven Decision Making, and Business Optimisation

Intelligent Management

What it takes to sustain leadership successAt some point in every senior leader's career, the skills that built success stop being enough to sustain it. The work accumulates, the stakes rise, and the gap between performing well and breaking down narrows. Most leadership books train skills at the surface. Conditioned is about what sits underneath them.An athlete trains, competes, and recovers on a schedule with an off-season built in. Leadership has no off-season, and almost no one is conditioned for that. Allen Weaver brings more than twenty years in sport psychology, executive coaching, and Fortune 100 human resources to a consistent observation: the leaders who last are not the ones with the most refined skills, but the ones who built the conditioning that supports them.Conditioned maps that conditioning through the Peak System. Two anchors, Mental Performance (how leaders show up) and Wellness (how they sustain the ability to keep showing up), are expressed across ten dimensions of leadership readiness, each read on a simple three-state scale: Peak, Plateau, and Valley. The book closes with three disciplines for the long climb of a leadership career: Mastery, Future-Proofing, and Legacy.The stories come from boardrooms, locker rooms, and coaching environments: Mary Barra steadied General Motors in crisis, Lisa Su rebuilt AMD, and Rory McIlroy and LeBron James extended their peaks past the age when peaks are supposed to end. Weaver's own path runs from a marathon medical tent to the coaching practice it inspired. Conditioned is written for senior and mid-career leaders who have achieved success and now intend to sustain it.Peak is what can be reached. Plateau is where reliable performance lives. Valley is where the learning happens. The climb begins with conditioning.

How the Best Leaders Grind Less, Recover More, and Peak Longer

Conditioned

Ethics, Sustainability & Stakeholder Management

Business & Society

Marketing: The Core: 2027 Release

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