Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums' missions and goals. Explaining how museums can be strategic and proactive in their approach, it also shows how to make effective decisions with limited resources.
Dezember 2023, ca. 216 Seiten, Routledge Guides to Practice in Museums, Galleries and Heritage, Englisch
Taylor and Francis
978-1-03-231317-7
Taylor and Francis
978-1-03-231317-7